Shopping app screenshots with an exclamation mark
An exclamation mark in the headline. An exclamation mark adds energy to a line and reads as informal.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
10% 10 of 100
Screenshots that do it
3% 15 of 562
The top ten
2 of 10 against 8 of the other 90
15 of the 562 Shopping screenshots read (3%) do this, across 10 of the top 100 apps (10%). 2 of the top ten do it (20%), against 8 of the other 90 (9%): the top ten do it more than the rest. Of the 23 categories read so far, Shopping is 3rd for this. It is most common in Games (36% of apps) and least common in Sports (1%).
12 examples from the chart.
12 of the 15 Shopping app screenshots with an exclamation mark, one from each app, the highest on the chart first.
“Free shipping on your first order!”
“Join our 10 million users, saving over $2 billion!”
“OPEN REAL CARD PACKS!”
“Let them know their gift is on the way!”
“NEW Look, NEW Deals, BIG savings!!”
“Delivery as soon as as 1 hour!”
“Split Your Purchase into Four - Instantly!”
“SALE SUCCESSFUL!”
“Shop, Save & Earn all in one app!”
“redeem earned Rewards and track Points!”
“HOME OF THE POLAR POP! Deals you won't find anywhere else!”
“No Hidden Fees. Just Smarter Spending!”
Real headline examples, word for word.
The words on all 15 that carry any, as each app wrote them.
“Free shipping on your first order!”
T&C's apply.Depop - Buy & Sell Clothes · #2 · screenshot 2“Join our 10 million users, saving over $2 billion!”
“Love this coupon savings! | Love this App”Capital One Shopping: Save Now · #7 · screenshot 6“OPEN REAL CARD PACKS!”
Rips by Triumph · #11 · screenshot 1“Let them know their gift is on the way!”
“Happy birthday, Zoe! Wishing you all the best ❤️”Etsy: Shop from Real People · #21 · screenshot 4“NEW Look, NEW Deals, BIG savings!!”
Circle K · #23 · screenshot 2“Delivery as soon as as 1 hour!”
Just $10 extra & no order minimum.*Sam's Club Shopping & Delivery · #26 · screenshot 6“Split Your Purchase into Four - Instantly!”
Buy now, pay later in 4 easy payments over time.Four | Buy Now, Pay Later · #45 · screenshot 1“SALE SUCCESSFUL!”
Your card has been sold.MintPull - Rip TCG Pocket · #61 · screenshot 3“Shop, Save & Earn all in one app!”
Safeway Deals & Delivery · #68 · screenshot 1“redeem earned Rewards and track Points!”
TJX Rewards® cardmembers can track progress toward the next Reward and redeem right from their phone.T.J.Maxx · #87 · screenshot 2“HOME OF THE POLAR POP! Deals you won't find anywhere else!”
Circle K · #23 · screenshot 3“No Hidden Fees. Just Smarter Spending!”
Shop now. Split the payments.Four | Buy Now, Pay Later · #45 · screenshot 3“innercircle We know what you like! Deals & Rewards you'll LOVE!”
Circle K · #23 · screenshot 4“Find your nearest station!”
Circle K · #23 · screenshot 5“Discover even more ways to save!”
Circle K · #23 · screenshot 6
Top ten Shopping apps that do it.
- #2Depop - Buy & Sell Clothes1 of its 6 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 36% 36 of 100 | 21% 118 of 567 | 4 of 10 |
| Social Networking | 12% 12 of 100 | 4% 24 of 554 | 0 of 10 |
| Education | 10% 10 of 100 | 2% 13 of 555 | 1 of 10 |
| Shopping | 10% 10 of 100 | 3% 15 of 562 | 2 of 10 |
| Lifestyle | 9% 9 of 100 | 2% 11 of 556 | 0 of 10 |
| Travel | 9% 9 of 100 | 2% 11 of 561 | 0 of 10 |
| Graphics & Design | 8% 8 of 99 | 2% 14 of 564 | 1 of 10 |
| Food & Drink | 8% 8 of 100 | 2% 9 of 540 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 9 of 550 | 0 of 10 |
| Navigation | 6% 6 of 99 | 1% 6 of 566 | 0 of 10 |
| Reference | 6% 6 of 100 | 1% 6 of 566 | 2 of 10 |
| Entertainment | 5% 5 of 100 | 1% 5 of 544 | 1 of 10 |
| Finance | 4% 4 of 100 | 1% 4 of 581 | 0 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 0 of 10 |
| Medical | 3% 3 of 100 | 1% 5 of 548 | 0 of 10 |
| Weather | 3% 3 of 100 | 1% 7 of 555 | 0 of 10 |
| Productivity | 2% 2 of 99 | under 1% 2 of 551 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Sports | 1% 1 of 100 | under 1% 2 of 558 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Playful tone47% of these screenshots, against 7% of all Shopping screenshots
- Arrows or callouts47% of these screenshots, against 15% of all Shopping screenshots
- Red40% of these screenshots, against 12% of all Shopping screenshots
- Words aligned left47% of these screenshots, against 19% of all Shopping screenshots
- Illustration or mascot47% of these screenshots, against 21% of all Shopping screenshots
- Headline over eight words27% of these screenshots, against 7% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- No words at all16%
- Uses a percentage15%
- Uses an emoji13%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with an exclamation mark?
10 of the top 100 Shopping apps (10%) have at least one, and 15 of their 562 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with an exclamation mark?
In the top ten: Depop - Buy & Sell Clothes (#2) and Capital One Shopping: Save Now (#7). Further down the chart: Rips by Triumph (#11), Etsy: Shop from Real People (#21), Circle K (#23), Sam's Club Shopping & Delivery (#26) and Four | Buy Now, Pay Later (#45), and 3 more.
Should my Shopping app have App Store screenshots with an exclamation mark?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Shopping apps do it (20%), against 8 of the other 90 (9%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages