Shopping app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
19% 19 of 100
Screenshots that do it
4% 24 of 562
The top ten
2 of 10 against 17 of the other 90
24 of the 562 Shopping screenshots read (4%) do this, across 19 of the top 100 apps (19%). 2 of the top ten do it (20%), against 17 of the other 90 (19%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 3rd for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
12 examples from the chart.
12 of the 24 Shopping app screenshots that say “I” or “my”, one from each app, the highest on the chart first.
“We've got you covered”
“Join our 10 million users, saving over $2 billion!”
“Snap pics and we’ll help with the rest.”
“innercircle We know what you like! Deals & Rewards you'll LOVE!”
“Meet Mylow”
“Your Perfect Car is Waiting. We'll Help You Find It.”
“Join Our Community”
“Get free advice from our vet team”
“Shop By Mood”
“WE'LL DRIVE YOU HAPPY ®”
“Discover new faves from our family of brands”
“Order Ahead”
Real headline examples, word for word.
The words on all 24 that carry any, as each app wrote them.
“We've got you covered”
With protections & supportVinted: Pre-loved marketplace · #1 · screenshot 3“Join our 10 million users, saving over $2 billion!”
“Love this coupon savings! | Love this App”Capital One Shopping: Save Now · #7 · screenshot 6“Snap pics and we’ll help with the rest.”
eBay online shopping & selling · #15 · screenshot 3“innercircle We know what you like! Deals & Rewards you'll LOVE!”
Circle K · #23 · screenshot 4“Meet Mylow”
Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1“Your Perfect Car is Waiting. We'll Help You Find It.”
CARFAX - New & Used Cars · #43 · screenshot 1“Join Our Community”
Create, connect, and get inspired with our new members-only destination.Victoria's Secret—Bras & More · #44 · screenshot 2“Get free advice from our vet team”
Chewy - Pet Care & Pharmacy · #47 · screenshot 6“Shop By Mood”
Dive into our 'Pick A Mood' collections and turn your feelings into stylish expressions.CIDER - Clothing & Fashion · #52 · screenshot 2“WE'LL DRIVE YOU HAPPY ®”
Over 40,000 vehiclesCarvana: Buy/Sell Used Cars · #56 · screenshot 1“Discover new faves from our family of brands”
Old Navy: Shop for New Clothes · #65 · screenshot 3“Order Ahead”
Order your favorite subs, sliced meats, or cheeses, select a time, and we'll have it ready for you.Publix · #67 · screenshot 3“All the New Arrivals”
Be the first to shop our latest drops, trends, and restocks.AE + Aerie · #73 · screenshot 2“Check out the latest from all of our brands.”
Gap: Apparel, denim and more · #74 · screenshot 3“Great Brands. Great Prices.”
The latest brands. Staples for the fam. We've got thousands of styles in stores and online.Nordstrom Rack: Shop Deals · #75 · screenshot 1“Personalized Shopping”
Recommendations we think you'll love.Hollister Co. · #77 · screenshot 6“Be the first to shop our drops”
ALO · #86 · screenshot 2“Personalize Your Experience My Style”
A new way to customize your app experience to your unique tasteRalph Lauren: Luxury Shopping · #91 · screenshot 2“24/7 VIP DEALS”
20-50% off retail prices all day, every day, including our newest arrivals.Fabletics: Premium Activewear · #99 · screenshot 3“I highly recommend always using CARFAX if it’s just for information purposes to be more secure in your buying decisions.”
“I highly recommend always using CARFAX if it's just for information purposes to be more secure in your buying decisions.”CARFAX - New & Used Cars · #43 · screenshot 2“New + Now”
Your go-to destination for all things VS including the latest drops, newest styles,“I’ve Tried All Sorts of Brands— I Always Come Back to VS.”Victoria's Secret—Bras & More · #44 · screenshot 3“Shop the latest styles across all our departments”
Old Navy: Shop for New Clothes · #65 · screenshot 5“Easy Shopping”
Explore all our styles (including rates & reviews!), save your favorites, and check out faster.AE + Aerie · #73 · screenshot 3“Never Miss a Sale”
Get all our deals in one place, including app-exclusive offers and tap-to-apply promo codes.AE + Aerie · #73 · screenshot 4
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace1 of its 5 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Solid background71% of these screenshots, against 47% of all Shopping screenshots
- A person in the picture54% of these screenshots, against 31% of all Shopping screenshots
- Headline on one line38% of these screenshots, against 15% of all Shopping screenshots
- Headline readable at thumbnail size63% of these screenshots, against 42% of all Shopping screenshots
- Subline explains the headline50% of these screenshots, against 30% of all Shopping screenshots
- States a benefit83% of these screenshots, against 64% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- No words at all16%
- Uses a percentage15%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots that say “I” or “my”?
19 of the top 100 Shopping apps (19%) have at least one, and 24 of their 562 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots that say “I” or “my”?
In the top ten: Vinted: Pre-loved marketplace (#1) and Capital One Shopping: Save Now (#7). Further down the chart: eBay online shopping & selling (#15), Circle K (#23), Lowe's Home Improvement (#36), CARFAX - New & Used Cars (#43) and Victoria's Secret—Bras & More (#44), and 12 more.
Should my Shopping app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Shopping apps do it (20%), against 17 of the other 90 (19%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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