Photo & Video app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
6% 6 of 100
Screenshots that do it
1% 6 of 566
The top ten
0 of 10 against 6 of the other 90
6 of the 566 Photo & Video screenshots read (1%) do this, across 6 of the top 100 apps (6%). 0 of the top ten do it (0%), against 6 of the other 90 (7%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 20th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
All 6 examples from the chart.
Every one of the Photo & Video app screenshots that say “I” or “my” on the chart, the highest app first.
“Your photos in every room”
“WE GOT YOU”
“Trusted photo partner”
“You make the memories, we'll make them last.”
“The easiest way to print your memories”
“We'll send you highlight videos, automatically.”
Real headline examples, word for word.
The words on all 6 that carry any, as each app wrote them.
“Your photos in every room”
"Alexa, show my photos."Amazon Photos: Photo & Video · #25 · screenshot 4“WE GOT YOU”
Lighting too dark?WayShot:Aesthetic Photo Editor · #33 · screenshot 3- Picta x ♥CVS
“Trusted photo partner”
“This app makes printing pictures so easy and convenient! I LOVE IT!”Picta x CVS Photo · #53 · screenshot 6 - PHOTO PRINTS
“You make the memories, we'll make them last.”
Easily choose sizes, change finishes, and order your premium prints.Shutterfly: Prints Cards Gifts · #66 · screenshot 4 - 50% off in our Black Friday Sale
“The easiest way to print your memories”
Popsa | Print Your Photos · #86 · screenshot 1 “We'll send you highlight videos, automatically.”
GoPro Quik · #93 · screenshot 2
Top ten Photo & Video apps that do it.
None of the top ten do. The highest app on the chart that does is Amazon Photos: Photo & Video, at #25.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Says “you” or “your”83% of these screenshots, against 20% of all Photo & Video screenshots
- States a benefit100% of these screenshots, against 39% of all Photo & Video screenshots
- Arrows or callouts83% of these screenshots, against 25% of all Photo & Video screenshots
- Has a kicker50% of these screenshots, against 5% of all Photo & Video screenshots
- Light67% of these screenshots, against 32% of all Photo & Video screenshots
- A person in the picture100% of these screenshots, against 72% of all Photo & Video screenshots
More in words
- Has a headline95%
- Headline under five words86%
- Tells you to do something72%
- Says “you” or “your”55%
- Has a subline49%
- Headline in Title Case38%
- Headline on one line35%
- Uses a number31%
- Headline in capitals22%
- Has a kicker13%
- Names the app12%
- No words at all11%
- Headline over eight words10%
- Uses an emoji2%
- Exclaims1%
- Names another app1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots that say “I” or “my”?
6 of the top 100 Photo & Video apps (6%) have at least one, and 6 of their 566 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots that say “I” or “my”?
None of the top ten do. The highest on the chart: Amazon Photos: Photo & Video (#25), WayShot:Aesthetic Photo Editor (#33), Picta x CVS Photo (#53), Shutterfly: Prints Cards Gifts (#66) and Popsa | Print Your Photos (#86), and 1 more.
Should my Photo & Video app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 6 of the other 90 (7%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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