Health & Fitness app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
10% 10 of 100
Screenshots that do it
2% 10 of 574
The top ten
0 of 10 against 10 of the other 90
10 of the 574 Health & Fitness screenshots read (2%) do this, across 10 of the top 100 apps (10%). 0 of the top ten do it (0%), against 10 of the other 90 (11%): the top ten do it less than the rest. Of the 23 categories read so far, Health & Fitness is 15th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
All 10 examples from the chart.
Every one of the Health & Fitness app screenshots that say “I” or “my” on the chart, the highest app first.
“Take up our challenges and earn even more”
“Snap a photo, log your food.”
"I finally feel motivated to be consistent in my journey."
“Personalized affirmations”
“Voice Logging”
“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
“Plans for any goal”
“Get access to our classes”
“I don't even have to think about my workouts, I just open the app and go, that's the best part.”
“Get inspired by daily affirmations”
Real headline examples, word for word.
The words on all 10 that carry any, as each app wrote them.
“Take up our challenges and earn even more”
WeWard - Walking Rewards App · #13 · screenshot 6“Snap a photo, log your food.”
Easily log meals with our AI Photo Logging feature.Cronometer: Calorie Counter · #15 · screenshot 5"I finally feel motivated to be consistent in my journey."
- Gabriele“I finally feel motivated to be consistent in my journey.”Nourish: Eating Well Made Easy · #40 · screenshot 2“Personalized affirmations”
“I am confident in my ability to change my life.”I am - Daily Affirmations · #52 · screenshot 2“Voice Logging”
“I had one apple with two tablespoons of peanut butter”Lose It! – Calorie Counter · #55 · screenshot 5“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
More than 150k five-star ratings on the App StoreTolan: Your Friendly Guide · #61 · screenshot 2“Plans for any goal”
Whether you're a beginner training for your first race, or an elite athlete, we've got youRunna: Running Plans & Coach · #64 · screenshot 3“Get access to our classes”
BetterHelp - Therapy · #75 · screenshot 4“I don't even have to think about my workouts, I just open the app and go, that's the best part.”
STNDRD Workout & Fitness Plans · #96 · screenshot 2“Get inspired by daily affirmations”
“I possess the qualities needed to be extremely successful.”Gratitude Plus – Journal · #97 · screenshot 5
Top ten Health & Fitness apps that do it.
None of the top ten do. The highest app on the chart that does is WeWard - Walking Rewards App, at #13.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Quotation marks40% of these screenshots, against 1% of all Health & Fitness screenshots
- States a benefit80% of these screenshots, against 42% of all Health & Fitness screenshots
- Dark50% of these screenshots, against 23% of all Health & Fitness screenshots
- Headline over eight words30% of these screenshots, against 4% of all Health & Fitness screenshots
- Photo background30% of these screenshots, against 7% of all Health & Fitness screenshots
- Has a subline40% of these screenshots, against 18% of all Health & Fitness screenshots
More in words
- Has a headline100%
- Tells you to do something95%
- Headline under five words85%
- Says “you” or “your”83%
- Has a subline39%
- Headline in Title Case38%
- Uses a number24%
- Headline over eight words19%
- Names the app19%
- Headline on one line18%
- Headline in capitals17%
- Has a kicker16%
- No words at all11%
- Exclaims4%
- Uses an emoji4%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots that say “I” or “my”?
10 of the top 100 Health & Fitness apps (10%) have at least one, and 10 of their 574 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots that say “I” or “my”?
None of the top ten do. The highest on the chart: WeWard - Walking Rewards App (#13), Cronometer: Calorie Counter (#15), Nourish: Eating Well Made Easy (#40), I am - Daily Affirmations (#52) and Lose It! – Calorie Counter (#55), and 5 more.
Should my Health & Fitness app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Health & Fitness apps do it (0%), against 10 of the other 90 (11%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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