All-caps Health & Fitness app screenshot headlines
The headline is set entirely in capital letters. Capitals give a short line an even, poster-like shape.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
58 of the 574 Health & Fitness screenshots read (10%) do this, across 17 of the top 100 apps (17%). 3 of the top ten do it (30%), against 14 of the other 90 (16%): the top ten do it more than the rest. Of the 23 categories read so far, Health & Fitness is 12th for this. It is most common in Games (57% of apps) and least common in Medical (5%).
12 examples from the chart.
12 of the 58 all-caps Health & Fitness app screenshot headlines, one from each app, the highest on the chart first.

“PROGRESS STARTS HERE”

“WALK TO EARN”

“EXPLORE”

“GET STRONGER, WITH A PLAN.”

“EASY NAVIGATION”

“LOG WORKOUTS GET STRONGER STAY MOTIVATED”

“BLOOD SUGAR”

“300M”

“EXCLUSIVES”

“APPLE HEALTH”

“RUN LEAVE YOURSELF IN THE DUST”

“SMART MACRO TRACKER”
Real headline examples, word for word.
The words on 40 of the 58 that carry any, as each app wrote them.
“PROGRESS STARTS HERE”
Planet Fitness · #2 · screenshot 1“WALK TO EARN”
Scrambly: Earn Money Walking · #4 · screenshot 1“EXPLORE”
top-rated productsYuka - Food & Cosmetic Scanner · #5 · screenshot 4“GET STRONGER, WITH A PLAN.”
LADDER Strength Training Plans · #11 · screenshot 1“EASY NAVIGATION”
Crunch Fitness · #18 · screenshot 1“LOG WORKOUTS GET STRONGER STAY MOTIVATED”
Hevy - Workout Tracker Gym Log · #31 · screenshot 1- Log
“BLOOD SUGAR”
Blood Pressure App-BP Tracker · #36 · screenshot 4 - Trusted by
“300M”
womenPeriod Tracker Period Calendar · #42 · screenshot 1 - First month
“EXCLUSIVES”
Sweatcoin Walking Step Counter · #44 · screenshot 4 - Sync with
“APPLE HEALTH”
iCardiac: Heart Rate & Health · #49 · screenshot 6 “RUN LEAVE YOURSELF IN THE DUST”
Nike Run Club: Running Coach · #53 · screenshot 1- MACROFACTOR
“SMART MACRO TRACKER”
MacroFactor - Macro Tracker · #71 · screenshot 1 “CLAIM YOUR TERRITORY”
INTVL · #73 · screenshot 2- LIFTOFF
“TURN YOUR WORKOUTS INTO A GAME”
Liftoff - Ranked Gym Workouts · #79 · screenshot 1 “BUILD MUSCLE & LOSE WEIGHT”
Home Workout - No Equipments · #95 · screenshot 1- Set The Standard
“STOP GUESSING YOUR NEXT WORKOUT”
Programs built by the 6x Mr. Olympia Chris BumsteadSTNDRD Workout & Fitness Plans · #96 · screenshot 1 “PALM BLOOD PRESSURE”
Palm Blood Pressure-Easy&Log · #98 · screenshot 1“POWER UP WITH PERKS”
Members save BIG on your favorite brands.Planet Fitness · #2 · screenshot 6“CASH WITHDRAWALS AVAILABLE”
Scrambly: Earn Money Walking · #4 · screenshot 2“SUPPORT A 100%”
independent projectYuka - Food & Cosmetic Scanner · #5 · screenshot 6“A PLAN FOR EVERY WORKOUT”
LADDER Strength Training Plans · #11 · screenshot 3“BOOK CLASSES IN ADVANCE”
Crunch Fitness · #18 · screenshot 2“ANALYZE YOUR WORKOUTS”
Hevy - Workout Tracker Gym Log · #31 · screenshot 3- Partner
“OFFERS”
Sweatcoin Walking Step Counter · #44 · screenshot 5 “TRACK YOUR PROGRESS”
Nike Run Club: Running Coach · #53 · screenshot 2“LOG FOODS FASTER”
MacroFactor - Macro Tracker · #71 · screenshot 2“PLAN YOUR ROUTES”
INTVL · #73 · screenshot 3“GET YOUR RANK ON OVER 500 EXERCISES”
Liftoff - Ranked Gym Workouts · #79 · screenshot 3“NEVER PLAN A WORKOUT AGAIN”
STNDRD Workout & Fitness Plans · #96 · screenshot 3“INSTANT REWARDS FOR STEPS”
Scrambly: Earn Money Walking · #4 · screenshot 3“FIND THE PERFECT PLAN FOR YOU”
LADDER Strength Training Plans · #11 · screenshot 4“CREATE YOUR OWN WORKOUT”
Crunch Fitness · #18 · screenshot 3“PLAN YOUR ROUTINES”
Hevy - Workout Tracker Gym Log · #31 · screenshot 4“RUN WITH A COACH IN YOUR EAR”
Nike Run Club: Running Coach · #53 · screenshot 3“MASTER YOUR METABOLISM”
MacroFactor - Macro Tracker · #71 · screenshot 3“MOVE WITH YOUR PHONE OR DEVICE”
INTVL · #73 · screenshot 4“EASILY TRACK YOUR WORKOUTS”
Liftoff - Ranked Gym Workouts · #79 · screenshot 4“TRACK EVERYTHING THAT MATTERS”
STNDRD Workout & Fitness Plans · #96 · screenshot 4“WITHDRAW REWARDS AT $1”
Scrambly: Earn Money Walking · #4 · screenshot 4“GET COACHED THROUGH IT ALL”
LADDER Strength Training Plans · #11 · screenshot 5
Top ten Health & Fitness apps that do it.
- #2Planet Fitness2 of its 6 screenshots
- #4Scrambly: Earn Money Walking6 of its 6 screenshots
- #5Yuka - Food & Cosmetic Scanner2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 57% 57 of 100 | 47% 269 of 567 | 5 of 10 |
| Sports | 57% 57 of 100 | 50% 280 of 558 | 8 of 10 |
| Food & Drink | 44% 44 of 100 | 34% 184 of 540 | 5 of 10 |
| Music | 30% 30 of 100 | 24% 131 of 550 | 2 of 10 |
| Shopping | 30% 30 of 100 | 20% 111 of 562 | 1 of 10 |
| Entertainment | 28% 28 of 100 | 25% 136 of 544 | 1 of 10 |
| Photo & Video | 22% 22 of 100 | 18% 101 of 566 | 0 of 10 |
| Utilities | 21% 21 of 100 | 15% 84 of 549 | 0 of 10 |
| News | 19% 19 of 98 | 14% 70 of 517 | 0 of 10 |
| Graphics & Design | 19% 19 of 99 | 14% 81 of 564 | 2 of 10 |
| Navigation | 17% 17 of 99 | 15% 86 of 566 | 2 of 10 |
| Health & Fitness | 17% 17 of 100 | 10% 58 of 574 | 3 of 10 |
| Social Networking | 15% 15 of 100 | 11% 59 of 554 | 1 of 10 |
| Reference | 14% 14 of 100 | 9% 49 of 566 | 2 of 10 |
| Travel | 14% 14 of 100 | 9% 49 of 561 | 1 of 10 |
| Weather | 11% 11 of 100 | 9% 51 of 555 | 0 of 10 |
| Business | 10% 10 of 100 | 7% 41 of 554 | 1 of 10 |
| Finance | 9% 9 of 100 | 7% 43 of 581 | 1 of 10 |
| Productivity | 8% 8 of 99 | 4% 20 of 551 | 0 of 10 |
| Lifestyle | 8% 8 of 100 | 5% 28 of 556 | 0 of 10 |
| Developer Tools | 6% 6 of 100 | 5% 23 of 507 | 0 of 10 |
| Education | 6% 6 of 100 | 5% 29 of 555 | 0 of 10 |
| Medical | 5% 5 of 100 | 2% 13 of 548 | 0 of 10 |
Related tactics.
Often on the same screenshot
- High contrast words55% of these screenshots, against 19% of all Health & Fitness screenshots
- Condensed or display type21% of these screenshots, against 2% of all Health & Fitness screenshots
- Headline under five words69% of these screenshots, against 55% of all Health & Fitness screenshots
- Dark36% of these screenshots, against 23% of all Health & Fitness screenshots
- Two or more screens19% of these screenshots, against 6% of all Health & Fitness screenshots
- Black, white or grey43% of these screenshots, against 31% of all Health & Fitness screenshots
More in words
- Has a headline100%
- Tells you to do something95%
- Headline under five words85%
- Says “you” or “your”83%
- Has a subline39%
- Headline in Title Case38%
- Uses a number24%
- Headline over eight words19%
- Names the app19%
- Headline on one line18%
- Has a kicker16%
- No words at all11%
- Says “I” or “my”10%
- Exclaims4%
- Uses an emoji4%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Health & Fitness apps have all-caps App Store screenshot headlines?
Which Health & Fitness apps have all-caps App Store screenshot headlines?
Should my Health & Fitness app have all-caps App Store screenshot headlines?
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