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Health & Fitness app screenshot headlines

Marketing words are drawn on the picture, outside the app’s own screen. In search results a screenshot is shown small, and a headline can be read there when the app’s own interface cannot.

From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
100% 100 of 100
Screenshots that do it
97% 556 of 574
The top ten
10 of 10 against 90 of the other 90

556 of the 574 Health & Fitness screenshots read (97%) do this, across 100 of the top 100 apps (100%). 10 of the top ten do it (100%), against 90 of the other 90 (100%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 1st for this. It is most common in Food & Drink (100% of apps) and least common in Weather (69%).

12 examples from the chart.

12 of the 556 Health & Fitness app screenshot headlines, one from each app, the highest on the chart first.

Strava: Run, Bike, Walk App Store screenshot 1, headline “Apple Watch App of the Year”. Has a headline.
Strava: Run, Bike, Walk#1 in Health & Fitness · screenshot 1“Apple Watch App of the Year”
Planet Fitness App Store screenshot 1, headline “PROGRESS STARTS HERE”. Has a headline.
Planet Fitness#2 in Health & Fitness · screenshot 1“PROGRESS STARTS HERE”
Flo Cycle & Period Tracker App Store screenshot 1, headline “Predict your next period”. Has a headline.
Flo Cycle & Period Tracker#3 in Health & Fitness · screenshot 1“Predict your next period”
Scrambly: Earn Money Walking App Store screenshot 1, headline “WALK TO EARN”. Has a headline.
Scrambly: Earn Money Walking#4 in Health & Fitness · screenshot 1“WALK TO EARN”
Yuka - Food & Cosmetic Scanner App Store screenshot 1, headline “ANALYZE products in a single scan”. Has a headline.
Yuka - Food & Cosmetic Scanner#5 in Health & Fitness · screenshot 1“ANALYZE products in a single scan”
Stompers: Walking Step Counter App Store screenshot 1, headline “Walk against your friends”. Has a headline.
Stompers: Walking Step Counter#6 in Health & Fitness · screenshot 1“Walk against your friends”
Cal AI - Calorie Tracker App Store screenshot 1, headline “Make calorie tracking easy with AI”. Has a headline.
Cal AI - Calorie Tracker#7 in Health & Fitness · screenshot 1“Make calorie tracking easy with AI”
Oura App Store screenshot 1, headline “Your Personal Health Companion”. Has a headline.
Oura#8 in Health & Fitness · screenshot 1“Your Personal Health Companion”
MyFitnessPal: Calorie Counter App Store screenshot 1, headline “The #1 Food & Nutrition Tracking App”. Has a headline.
MyFitnessPal: Calorie Counter#9 in Health & Fitness · screenshot 1“The #1 Food & Nutrition Tracking App”
AllTrails: Hike, Bike & Run App Store screenshot 1, headline “Discover 500,000+ trails”. Has a headline.
AllTrails: Hike, Bike & Run#10 in Health & Fitness · screenshot 1“Discover 500,000+ trails”
LADDER Strength Training Plans App Store screenshot 1, headline “GET STRONGER, WITH A PLAN.”. Has a headline.
LADDER Strength Training Plans#11 in Health & Fitness · screenshot 1“GET STRONGER, WITH A PLAN.”
New EōS Fitness App Store screenshot 1, headline “Everything you need to crush it.”. Has a headline.
New EōS Fitness#12 in Health & Fitness · screenshot 1“Everything you need to crush it.”

All 556 on the wall

Real headline examples, word for word.

The words on 40 of the 556 that carry any, as each app wrote them.

  • “Apple Watch App of the Year”WinnerStrava: Run, Bike, Walk · #1 · screenshot 1
  • “PROGRESS STARTS HERE”Planet Fitness · #2 · screenshot 1
  • “Predict your next period”Flo Cycle & Period Tracker · #3 · screenshot 1
  • “WALK TO EARN”Scrambly: Earn Money Walking · #4 · screenshot 1
  • “ANALYZE products in a single scan”Yuka - Food & Cosmetic Scanner · #5 · screenshot 1
  • “Walk against your friends”Stompers: Walking Step Counter · #6 · screenshot 1
  • “Make calorie tracking easy with AI”Cal AI - Calorie Tracker · #7 · screenshot 1
  • “Your Personal Health Companion”Oura · #8 · screenshot 1
  • myfitnesspal®“The #1 Food & Nutrition Tracking App”MyFitnessPal: Calorie Counter · #9 · screenshot 1
  • “Discover 500,000+ trails”AllTrails: Hike, Bike & Run · #10 · screenshot 1
  • “GET STRONGER, WITH A PLAN.”LADDER Strength Training Plans · #11 · screenshot 1
  • “Everything you need to crush it.”New EōS Fitness · #12 · screenshot 1
  • “The app that converts your steps into rewards”WeWard - Walking Rewards App · #13 · screenshot 1
  • “Self-care is better together”Finch: Self-Care Pet · #14 · screenshot 1
  • “Science- backed nutrition tracker.”Loved by 15+ million people.Cronometer: Calorie Counter · #15 · screenshot 1
  • “Build healthy habits,”get younger, earn pointsAHEALTH: Get Healthy Get Paid · #16 · screenshot 1
  • “See what’s covered”Aetna Health · #17 · screenshot 1
  • “EASY NAVIGATION”Crunch Fitness · #18 · screenshot 1
  • “One app for fitness, beauty and wellness”ClassPass: Fitness, Spa, Salon · #19 · screenshot 1
  • “Walk more with friends!”StepUp Pedometer Step Counter · #20 · screenshot 1
  • “Wayk”#1 Alarm AppWayk: Alarm Clock to Wake Up · #21 · screenshot 1
  • “Everything you need to beat yesterday”Garmin Connect™ · #22 · screenshot 1
  • “Manage”Quickly access your plan benefits all in one placemyCigna · #23 · screenshot 1
  • BETTER SLEEP, BETTER LIFE“Become a morning person”TRUSTED BYRISE: Sleep Tracker · #24 · screenshot 1
  • “Measure Heart Rate”ARBloodPressure:Health record · #25 · screenshot 1
  • “Start building healthy sleep habits”Hatch Sleep · #26 · screenshot 1
  • “Your personal health dashboard with actionable guidance”Hume Health · #27 · screenshot 1
  • “Automatic Step Counter”Now with WorkoutsStepsApp Pedometer · #28 · screenshot 1
  • “Stay connected anytime, anywhere.”Kaiser Permanente · #29 · screenshot 1
  • “The #1 App For Eating Out Healthy”MenuFit - Healthy Eating Out · #30 · screenshot 1
  • “LOG WORKOUTS GET STRONGER STAY MOTIVATED”Hevy - Workout Tracker Gym Log · #31 · screenshot 1
  • “Your good assistant For health”Pocket Blood Pressure&BP log · #32 · screenshot 1
  • “Smart workouts built just for you”Fitbod: Gym & Fitness Planner · #33 · screenshot 1
  • “Tap “GO” to start the home program your provider created for you.”Medbridge GO for Patients · #34 · screenshot 1
  • “See your top stats, at a glance”Google Health (Fitbit) · #35 · screenshot 1
  • “Track BLOOD PRESSURE”Blood Pressure App-BP Tracker · #36 · screenshot 1
  • “Get motivation throughout the day”“Good things are coming.”Motivation - Daily quotes · #37 · screenshot 1
  • “Your go-to app for all things fitness & wellness”Mindbody: Fitness & Wellness · #38 · screenshot 1
  • “Your Hormonal Health Universe Awaits”Stardust Period Tracker · #39 · screenshot 1
  • “Dietitians, covered by insurance”Nourish: Eating Well Made Easy · #40 · screenshot 1

Top ten Health & Fitness apps that do it.

  1. #1Strava: Run, Bike, Walk6 of its 6 screenshots
  2. #2Planet Fitness6 of its 6 screenshots
  3. #3Flo Cycle & Period Tracker6 of its 6 screenshots
  4. #4Scrambly: Earn Money Walking6 of its 6 screenshots
  5. #5Yuka - Food & Cosmetic Scanner6 of its 6 screenshots
  6. #6Stompers: Walking Step Counter6 of its 6 screenshots
  7. #7Cal AI - Calorie Tracker4 of its 4 screenshots
  8. #8Oura6 of its 6 screenshots
  9. #9MyFitnessPal: Calorie Counter6 of its 6 screenshots
  10. #10AllTrails: Hike, Bike & Run6 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Food & Drink100% 100 of 10096% 518 of 54010 of 10
Health & Fitness100% 100 of 10097% 556 of 57410 of 10
Productivity99% 98 of 9997% 532 of 55110 of 10
Shopping98% 98 of 10095% 535 of 56210 of 10
Social Networking98% 98 of 10097% 536 of 55410 of 10
Finance97% 97 of 10095% 554 of 58110 of 10
Travel97% 97 of 10091% 512 of 56110 of 10
Entertainment96% 96 of 10092% 503 of 54410 of 10
Utilities96% 96 of 10093% 512 of 54910 of 10
Lifestyle95% 95 of 10094% 522 of 55610 of 10
Photo & Video95% 95 of 10094% 530 of 56610 of 10
Sports95% 95 of 10092% 512 of 55810 of 10
Graphics & Design95% 94 of 9991% 516 of 5649 of 10
Music94% 94 of 10090% 496 of 5509 of 10
Reference93% 93 of 10092% 520 of 56610 of 10
Navigation93% 92 of 9992% 519 of 5669 of 10
Business90% 90 of 10087% 484 of 5549 of 10
Education90% 90 of 10086% 475 of 5559 of 10
News86% 84 of 9884% 436 of 51710 of 10
Medical85% 85 of 10081% 442 of 54810 of 10
Games82% 82 of 10076% 433 of 5679 of 10
Developer Tools76% 76 of 10074% 373 of 5077 of 10
Weather69% 69 of 10065% 362 of 5558 of 10

Has a headline, across all categories

Related tactics.

Often on the same screenshot

More in words

Questions, answered from the chart.

How many top Health & Fitness apps have App Store screenshot headlines?
100 of the top 100 Health & Fitness apps (100%) have at least one, and 556 of their 574 screenshots (97%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshot headlines?
In the top ten: Strava: Run, Bike, Walk (#1), Planet Fitness (#2), Flo Cycle & Period Tracker (#3), Scrambly: Earn Money Walking (#4), Yuka - Food & Cosmetic Scanner (#5), Stompers: Walking Step Counter (#6), Cal AI - Calorie Tracker (#7), Oura (#8), MyFitnessPal: Calorie Counter (#9) and AllTrails: Hike, Bike & Run (#10). Further down the chart: LADDER Strength Training Plans (#11), New EōS Fitness (#12), WeWard - Walking Rewards App (#13), Finch: Self-Care Pet (#14) and Cronometer: Calorie Counter (#15), and 85 more.
Should my Health & Fitness app have App Store screenshot headlines?
The chart shows who does it, not whether it would work for your app. 10 of the top ten Health & Fitness apps do it (100%), against 90 of the other 90 (100%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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