Shopping app screenshot headlines

The numbers

535 of the 562 Shopping screenshots read (95%) do this, across 98 of the top 100 apps (98%). 10 of the top ten do it (100%), against 88 of the other 90 (98%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 4th for this. It is most common in Food & Drink (100% of apps) and least common in Weather (69%).

12 examples from the chart.

12 of the 535 Shopping app screenshot headlines, one from each app, the highest on the chart first.

All 535 on the wall

Real headline examples, word for word.

The words on 40 of the 535 that carry any, as each app wrote them.

• “Sell with no fees”Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1
• “Keep more of your cash with no selling fees”Payment processing fees and boosting fees still apply. See website for details.Depop - Buy & Sell Clothes · #2 · screenshot 1
• “DAILY DISCOVERIES EXPLORE YOUR INTERESTS”Temu: Shop Like a Billionaire · #3 · screenshot 1
• “Discover your next favorite brand”Shop: Track, Pay, Discover · #4 · screenshot 1
• “Spend less. Smile more.”Amazon Shopping · #5 · screenshot 1
• “Shop over half a billion items in the app”Walmart: Shopping & Savings · #6 · screenshot 1
• “Get a $10 rewards bonus”and save with free automatic coupons!Capital One Shopping: Save Now · #7 · screenshot 1
• “Great finds, sweet deals, and more.”Whatnot: Shop, Sell, Connect · #8 · screenshot 1
• “#1 Verified Savings App”Koupon: Real Deals & Codes · #9 · screenshot 1
• “#1 Deal Finding App”DealSeek: Coupons & Discounts · #10 · screenshot 1
• “OPEN REAL CARD PACKS!”Rips by Triumph · #11 · screenshot 1
• “FALL SUPER SALE”UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1
• UP TO“70% OFF”AliExpress - Shopping App · #13 · screenshot 1
• “Get Halloween ready”Target: Shop. Style. Save. · #14 · screenshot 1
• “Buy it. Sell it. Love it.”eBay online shopping & selling · #15 · screenshot 1
• “PREMIUM PIECES. SPECIAL PRICING.”Quince: Luxury Essentials · #16 · screenshot 2
• “Shop Online”Browse featured promotions and an expanded selection of items and services on Costco.comCostco · #17 · screenshot 1
• “A world-leading B2B ecommerce marketplace”Alibaba.com B2B Trade App · #18 · screenshot 1
• “A smarter way to pay”Affirm: Buy now, pay over time · #19 · screenshot 1
• “Earn rewards on everything”Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1
• “Get something for anyone and any occasion.”Etsy: Shop from Real People · #21 · screenshot 1
• “The gotta-have app for gotta- have tech”Best Buy: Tech Deals & Savings · #22 · screenshot 1
• “Makes Your Day”Circle K · #23 · screenshot 1
• “score app- exclusive deals”before sales open to everyone.Wayfair – Shop All Things Home · #24 · screenshot 1
• “Your Walgreens app”Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1
• “Shop fast and easy.”Sam's Club Shopping & Delivery · #26 · screenshot 1
• “Real cash Real Fast”“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1
• “How doers get more done.™”The Home Depot · #28 · screenshot 1
• “Shopping personalized”Ulta Beauty: Makeup & Skincare · #29 · screenshot 1
• “Find gov and retail surplus”$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1
• Afterpay“Buy Now, Pay Later”Afterpay: Pay over time · #31 · screenshot 1
• “SAME DAY DELIVERY”NOW AVAILABLEDollar General-Digital Coupons · #32 · screenshot 1
• “Weekly Ads”ALDI Grocery Pickup & Delivery · #33 · screenshot 4
• “Buy & Sell”Used by 1 in 6 U.S. adultsOfferUp Buy & Sell Marketplace · #34 · screenshot 1
• “GET SAME DAY DELIVERY”Sephora US: Makeup & Skincare · #35 · screenshot 1
• “Meet Mylow”Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1
• “SHOPPING SAFETY FOR FUN”Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1
• “Tap into what’s new and trending now”Bath & Body Works | B&BW · #38 · screenshot 1
• “FREE 1-DAY SHIPPING ON ORDERS OVER $100 | US ONLY”Fashion Nova: Trendy Shopping · #39 · screenshot 1
• “Buy Now. Pay Later. No Interest.”Sezzle: Buy Now, Pay Later · #40 · screenshot 1

Top ten Shopping apps that do it.

1. #1Vinted: Pre-loved marketplace5 of its 5 screenshots
2. #2Depop - Buy & Sell Clothes6 of its 6 screenshots
3. #3Temu: Shop Like a Billionaire6 of its 6 screenshots
4. #4Shop: Track, Pay, Discover6 of its 6 screenshots
5. #5Amazon Shopping5 of its 6 screenshots
6. #6Walmart: Shopping & Savings6 of its 6 screenshots
7. #7Capital One Shopping: Save Now6 of its 6 screenshots
8. #8Whatnot: Shop, Sell, Connect5 of its 5 screenshots
9. #9Koupon: Real Deals & Codes6 of its 6 screenshots
10. #10DealSeek: Coupons & Discounts6 of its 6 screenshots

The same tactic in other categories.

Has a headline, across all categories

Related tactics.

Often on the same screenshot

• Words at the top88% of these screenshots, against 84% of all Shopping screenshots
• Plain tone72% of these screenshots, against 69% of all Shopping screenshots
• States a benefit67% of these screenshots, against 64% of all Shopping screenshots
• Phone drawn86% of these screenshots, against 84% of all Shopping screenshots
• Tells you to do something53% of these screenshots, against 50% of all Shopping screenshots
• Headline under five words52% of these screenshots, against 50% of all Shopping screenshots

More in words

• Tells you to do something88%
• Headline under five words82%
• Says “you” or “your”81%
• Has a subline67%
• Uses a number45%
• Headline on one line37%
• Names the app34%
• Headline in Title Case31%
• Headline in capitals30%
• Headline over eight words21%
• Has a kicker20%
• Says “I” or “my”19%
• No words at all16%
• Uses a percentage15%
• Uses an emoji13%
• Exclaims10%
• Names another app3%
• Asks a question2%

Questions, answered from the chart.