Shopping app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
20% 20 of 100
Screenshots that do it
7% 37 of 562
The top ten
1 of 10 against 19 of the other 90
37 of the 562 Shopping screenshots read (7%) do this, across 20 of the top 100 apps (20%). 1 of the top ten do it (10%), against 19 of the other 90 (21%): the top ten do it less than the rest. Of the 23 categories read so far, Shopping is 2nd for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 37 Shopping app screenshots with a kicker, one from each app, the highest on the chart first.
“Tools to help you sell faster”
“SHIP YOUR PULLS HOME”
“70% OFF”
“Save & earn with Target”
“Executive Reward”
“earn 5% back in rewards”
“Buy Now, Pay Later”
“CREATE CUSTOM LISTS”
“Your city has more than you think.”
“15% OFF”
“50,000”
“EARN POINTS & UNLOCK REWARDS”
Real headline examples, word for word.
The words on all 37 that carry any, as each app wrote them.
- depop
“Tools to help you sell faster”
Depop - Buy & Sell Clothes · #2 · screenshot 5 - Free insurance on cards under $100.
“SHIP YOUR PULLS HOME”
Packed & shipped to you in less than one weekRips by Triumph · #11 · screenshot 2 - UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 - circle
“Save & earn with Target”
Target: Shop. Style. Save. · #14 · screenshot 4 - 2%
“Executive Reward”
Preview your estimated 2% Executive Reward.Costco · #17 · screenshot 3 - wayfair REWARDS
“earn 5% back in rewards”
plus more members-only perks.Wayfair – Shop All Things Home · #24 · screenshot 2 - Afterpay
“Buy Now, Pay Later”
Afterpay: Pay over time · #31 · screenshot 1 - NEW FEATURE
“CREATE CUSTOM LISTS”
IN YOUR WISHLISTFashion Nova: Trendy Shopping · #39 · screenshot 4 - EVERY CATEGORY, ONE PLACE
“Your city has more than you think.”
Restaurants, spas, fitness, things to do... The full local picture.Groupon - Local Deals Near Me · #46 · screenshot 2 - App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 - up to
“50,000”
cars added dailyCars.com - New & Used Cars · #55 · screenshot 2 - adiclub
“EARN POINTS & UNLOCK REWARDS”
adidas: Shop Shoes & Clothing · #60 · screenshot 5 - ✂ Book Services
“Book with a few taps & receive reminders for all your pet’s appointments”
PetSmart · #66 · screenshot 2 - WELCOME GIFTS FOR NEW FRIENDS!
“£100 COUPON BUNDLE”
Halara · #71 · screenshot 1 - JOIN TODAY
“MEMBERS UNLOCK MORE”
Join The Nordy Club It’s easy, and free.Nordstrom Rack: Shop Deals · #75 · screenshot 2 - FOR CREATORS
“Turn your taste into income”
All the tools you need to monetize your favorite finds while connecting with top brands.ShopMy · #80 · screenshot 6 - 🔔
“Get Live Updates”
Package Tracker - TrackPack · #85 · screenshot 3 - Available for specific regions only
“Pinduoduo FREE SHIPPING”
Even on 1 single item No min. spend requiredPinduoduo · #92 · screenshot 1 - WARDROBE REFRESH:
“Up to 60% Off Luxury Brands.”
Vestiaire Collective: Buy+Sell · #95 · screenshot 1 - Images for illustration only
“Speak Any Language Deal with Anyone”
Chat with factory owners directly no translator needed1688: Factory Direct · #98 · screenshot 4 - Instant buyback with no marketplace fees.
“...OR INSTANTLY EXCHANGE THEM.”
Safe & reliable collecting, the way it should be.Rips by Triumph · #11 · screenshot 3 - NEW FEATURE
“INTRODUCING NOVA”
YOUR PERFORMANCE UNIFORMFashion Nova: Trendy Shopping · #39 · screenshot 5 - DISCOVER
“The corner spot you've been meaning to try.”
Independent and local. Vetted, reviewed and ready to book.Groupon - Local Deals Near Me · #46 · screenshot 3 - Earn Rewards
“Track your rewards & redeem for savings”
PetSmart · #66 · screenshot 3 - NEW PERK
“EXTRA 5% OFF For Cardmembers”
Instant savings on every Rack purchase when you use your Nordstrom credit card.Nordstrom Rack: Shop Deals · #75 · screenshot 6 - Pinduoduo
“Mega Save”
REAL deal, REAL savings!Pinduoduo · #92 · screenshot 2 - Images for illustration only
“Delivered to 18 Countries”
Quality inspection & certified packing included1688: Factory Direct · #98 · screenshot 5 - All cards are owned and vaulted.
“BUILD & BROWSE YOUR COLLECTION.”
Free insurance on shipped cards under $100.Rips by Triumph · #11 · screenshot 4 - NEW FEATURE
“PERSONALIZED STYLES JUST FOR YOU”
Fashion Nova: Trendy Shopping · #39 · screenshot 6 - NEARBY
“Near you, right now.”
Hyperlocal offers updated all day. What you see is actually available.Groupon - Local Deals Near Me · #46 · screenshot 4 - Images for reference only. In-app rules apply.
“Pinduoduo Mega Group Deal”
Buy Together, Pay Less!“Click 'Flash Sale' on the Pinduoduo homepage to unlock deals!”Pinduoduo · #92 · screenshot 3 - Images for illustration only
“Pay the Way You Want”
26 currencies accepted 17+ local e-wallets supported1688: Factory Direct · #98 · screenshot 6 - Pokémon & NBA cards.
“START COLLECTING WITH $1 PACKS.”
Rips by Triumph · #11 · screenshot 5 - VERIFIED REVIEWS
“Thousands went first. Here's what they said.”
Real reviews from real bookings. Every merchant vetted.Groupon - Local Deals Near Me · #46 · screenshot 5 - Pinduoduo
“Amazing Discounts”
Go Grab Vouchers NowPinduoduo · #92 · screenshot 4 - Easy withdrawal at any time.
“INSTANT, SECURE CASH OUT.”
Rips by Triumph · #11 · screenshot 6 - BOOKING
“Browse, choose, confirm.”
A booking on the calendar changes the whole week.Groupon - Local Deals Near Me · #46 · screenshot 6
Top ten Shopping apps that do it.
- #2Depop - Buy & Sell Clothes1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- A word in a different colour70% of these screenshots, against 24% of all Shopping screenshots
- Arrows or callouts43% of these screenshots, against 15% of all Shopping screenshots
- Uses a number38% of these screenshots, against 12% of all Shopping screenshots
- Headline readable at thumbnail size68% of these screenshots, against 42% of all Shopping screenshots
- Has a subline65% of these screenshots, against 43% of all Shopping screenshots
- Badge32% of these screenshots, against 16% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Says “I” or “my”19%
- No words at all16%
- Uses a percentage15%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a kicker?
20 of the top 100 Shopping apps (20%) have at least one, and 37 of their 562 screenshots (7%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a kicker?
In the top ten: Depop - Buy & Sell Clothes (#2). Further down the chart: Rips by Triumph (#11), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14), Costco (#17) and Wayfair – Shop All Things Home (#24), and 14 more.
Should my Shopping app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Shopping apps do it (10%), against 19 of the other 90 (21%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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