Photo & Video app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
13% 13 of 100
Screenshots that do it
5% 28 of 566
The top ten
0 of 10 against 13 of the other 90
28 of the 566 Photo & Video screenshots read (5%) do this, across 13 of the top 100 apps (13%). 0 of the top ten do it (0%), against 13 of the other 90 (14%): the top ten do it less than the rest. Of the 23 categories read so far, Photo & Video is 8th for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 28 Photo & Video app screenshots with a kicker, one from each app, the highest on the chart first.
“AI PHOTO & VIDEO GENERATOR”
“Get 1,000 free 4x6 photo prints a year”
“Boost engagement, skip hours of editing”
“DIGI CAM”
“Photo Gifts & Prints”
“LIBRARY”
“Browse GIFs & Clips,”
“No one does photo books better.”
“Video effects for TikTok & Reels”
“AI-powered edits across 200+ presets”
“AI Videos”
“The easiest way to print your memories”
Real headline examples, word for word.
The words on all 28 that carry any, as each app wrote them.
- MOMO
“AI PHOTO & VIDEO GENERATOR”
take a photo, apply any style, animate instantlyMomo: AI Photo & Video Maker · #14 · screenshot 1 - Free!
“Get 1,000 free 4x6 photo prints a year”
FreePrints – Print Photos · #38 · screenshot 1 - Trusted by
“Boost engagement, skip hours of editing”
Captions: AI Edits Your Video · #39 · screenshot 2 - The viral
“DIGI CAM”
EFFECTPrequel: Photo & Video Editor · #52 · screenshot 2 - 1-hour
“Photo Gifts & Prints”
Picta x CVS Photo · #53 · screenshot 1 - FEATURE #01
“LIBRARY”
Watch your game clips anywhereMedal - Game Clipping · #59 · screenshot 1 - NEW!
“Browse GIFs & Clips,”
now with Sound!GIPHY: The GIF Search Engine · #64 · screenshot 1 - PHOTO BOOKS
“No one does photo books better.”
Supercharge your creativity with intuitive AI-powered tools and 100+ designs.Shutterfly: Prints Cards Gifts · #66 · screenshot 2 - 150+
“Video effects for TikTok & Reels”
intoLive - Live Wallpapers · #70 · screenshot 3 - PRESETS
“AI-powered edits across 200+ presets”
VSCO: Photo & Video Editor · #77 · screenshot 2 - Viral
“AI Videos”
AI Mirror: AI Photo Editor · #81 · screenshot 3 - 50% off in our Black Friday Sale
“The easiest way to print your memories”
Popsa | Print Your Photos · #86 · screenshot 1 - NEW
“Face Shape Analysis”
Discover styling tips according to face shapeEPIK - AI Photo & Video Editor · #100 · screenshot 1 - Quality
“Fade-free images on premium paper for the very best prints”
FreePrints – Print Photos · #38 · screenshot 5 - Picta x ♥CVS
“Trusted photo partner”
“This app makes printing pictures so easy and convenient! I LOVE IT!”Picta x CVS Photo · #53 · screenshot 6 - EASY PHOTO UPLOAD
“Add your photos to the app, fast.”
It’s so simple: With just a few taps, you can upload and start creating.Shutterfly: Prints Cards Gifts · #66 · screenshot 3 - EDITING TOOLS
“Fine-tune photos and video with professional control”
VSCO: Photo & Video Editor · #77 · screenshot 3 - AI Filter
“Creative AI filters”
EPIK - AI Photo & Video Editor · #100 · screenshot 2 - PHOTO PRINTS
“You make the memories, we'll make them last.”
Easily choose sizes, change finishes, and order your premium prints.Shutterfly: Prints Cards Gifts · #66 · screenshot 4 - EFFECTS
“Create the look and feel of film”
VSCO: Photo & Video Editor · #77 · screenshot 4 - Adjust
“Professional color correction”
EPIK - AI Photo & Video Editor · #100 · screenshot 3 - HOLIDAY CARDS
“Spread holiday joy far and wide.”
New, easy-to-use tools, free back-of-card customization, and fresh designs await!Shutterfly: Prints Cards Gifts · #66 · screenshot 5 - COMMUNITY FEED
“Connect and get inspiration from other creators”
VSCO: Photo & Video Editor · #77 · screenshot 5 - Sticker · Text · Brush
“Various decorative tools”
EPIK - AI Photo & Video Editor · #100 · screenshot 4 - GIFTS
“It only takes one photo to make the perfect gift.”
There’s something for every picture, every feeling, every occasion.Shutterfly: Prints Cards Gifts · #66 · screenshot 6 - PROFILE
“Share your creativity and promote your work”
VSCO: Photo & Video Editor · #77 · screenshot 6 - Reshape
“Restore distorted backgrounds”
EPIK - AI Photo & Video Editor · #100 · screenshot 5 - HD Enhance
“High-quality restoration Enhance”
EPIK - AI Photo & Video Editor · #100 · screenshot 6
Top ten Photo & Video apps that do it.
None of the top ten do. The highest app on the chart that does is Momo: AI Photo & Video Maker, at #14.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Words aligned left50% of these screenshots, against 13% of all Photo & Video screenshots
- Arrows or callouts46% of these screenshots, against 25% of all Photo & Video screenshots
- Uses a number25% of these screenshots, against 7% of all Photo & Video screenshots
- States a benefit57% of these screenshots, against 39% of all Photo & Video screenshots
- Badge25% of these screenshots, against 7% of all Photo & Video screenshots
- Headline readable at thumbnail size39% of these screenshots, against 23% of all Photo & Video screenshots
More in words
- Has a headline95%
- Headline under five words86%
- Tells you to do something72%
- Says “you” or “your”55%
- Has a subline49%
- Headline in Title Case38%
- Headline on one line35%
- Uses a number31%
- Headline in capitals22%
- Names the app12%
- No words at all11%
- Headline over eight words10%
- Says “I” or “my”6%
- Uses an emoji2%
- Exclaims1%
- Names another app1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a kicker?
13 of the top 100 Photo & Video apps (13%) have at least one, and 28 of their 566 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with a kicker?
None of the top ten do. The highest on the chart: Momo: AI Photo & Video Maker (#14), FreePrints – Print Photos (#38), Captions: AI Edits Your Video (#39), Prequel: Photo & Video Editor (#52) and Picta x CVS Photo (#53), and 8 more.
Should my Photo & Video app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 13 of the other 90 (14%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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