Photo & Video app screenshots with arrows or callouts
Arrows, circles or notes drawn to point at something. A callout points the eye at the one control or number the headline is about.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
58% 58 of 100
Screenshots that do it
25% 140 of 566
The top ten
6 of 10 against 52 of the other 90
140 of the 566 Photo & Video screenshots read (25%) do this, across 58 of the top 100 apps (58%). 6 of the top ten do it (60%), against 52 of the other 90 (58%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 2nd for this. It is most common in Graphics & Design (70% of apps) and least common in Developer Tools (21%).
12 examples from the chart.
12 of the 140 Photo & Video app screenshots with arrows or callouts, one from each app, the highest on the chart first.
“Discover entertaining videos with Reels”
“AI Video”
“Snap”
“Design anything”
“Go viral everywhere”
“Various dance styles”
“AI PHOTO & VIDEO GENERATOR”
“Explore your styles with AI try on”
“AI Video GENERATOR #1”
“SHARE WITH FULL CONTROL photocircle SCHOOLS & GROUPS”
“The pro-quality photo app for everyone.”
“Your photos in every room”
What these screenshots say, word for word.
The words on 40 of the 140 that carry any, as each app wrote them.
“Discover entertaining videos with Reels”
Instagram · #2 · screenshot 1“AI Video”
GeneratorShots: Photo & Video Generator · #4 · screenshot 1“Snap”
Share the momentSnapchat · #5 · screenshot 1“Design anything”
Canva AI Photo & Video Editor · #6 · screenshot 1“Go viral everywhere”
Cantina: AI Video & Characters · #9 · screenshot 5“Various dance styles”
Dance AI - Video Generator · #10 · screenshot 2- MOMO
“AI PHOTO & VIDEO GENERATOR”
take a photo, apply any style, animate instantlyMomo: AI Photo & Video Maker · #14 · screenshot 1 “Explore your styles with AI try on”
Picsart AI Photo Editor, Video · #15 · screenshot 1“AI Video GENERATOR #1”
“Best in AI Videos”AI Video Generator - Vixel · #16 · screenshot 1“SHARE WITH FULL CONTROL photocircle SCHOOLS & GROUPS”
for Schools, Clubs, Sports & Campus ActivitiesPhotoCircle · #22 · screenshot 6“The pro-quality photo app for everyone.”
Lightroom: AI Photo Editor · #23 · screenshot 1“Your photos in every room”
"Alexa, show my photos."Amazon Photos: Photo & Video · #25 · screenshot 4“Hair Editor”
Dark Ombré Beach WavesFacetune: Photo & Video Editor · #27 · screenshot 1“face shape hairstyles”
FaceLab: Face Age, Hair Filter · #28 · screenshot 2“Put on trending makeup with 1 tap”
Hypic - Photo Editor & AI Art · #31 · screenshot 2“DIGI CAM IT!”
Photo didn't hit?WayShot:Aesthetic Photo Editor · #33 · screenshot 1“Learn from top- performing creators”
TikTok Studio · #36 · screenshot 4“YOUR AESTHETIC,”
BUILT HERE.Snapseed: Photo Editor · #37 · screenshot 1“Refine your edit with a prompt”
Captions: AI Edits Your Video · #39 · screenshot 4“BEFORE AFTER”
ism: Retro Camera & Vintage · #40 · screenshot 3“Reshape Everything”
Airbrush: Face Photo Editor · #41 · screenshot 2“Explore trending and popular voices.”
ElevenLabs: AI Voice Generator · #42 · screenshot 5“AI Flash”
Meitu AI Photo & Video Editor · #45 · screenshot 1“A LITTLE DANCE A LOT OF JOY”
ReelMe: AI Photo & Video · #46 · screenshot 1“AI Video Video Generator”
SorAI - AI Video Generator · #47 · screenshot 1“#1 Most downloaded face editor app in the US”
Retake AI Face & Selfie Editor · #48 · screenshot 1“Make It HD”
Wink: Video Enhancer & Editor · #49 · screenshot 1“Add Filters And Edit Photos”
PicCollage: Magic Photo Editor · #51 · screenshot 6“New aesthetic: relight effects”
Prequel: Photo & Video Editor · #52 · screenshot 3- Picta x ♥CVS
“Trusted photo partner”
“This app makes printing pictures so easy and convenient! I LOVE IT!”Picta x CVS Photo · #53 · screenshot 6 “The full experience”
Frameo · #54 · screenshot 1“Speech Cleanup”
Create clean captions in just one clickVN: Photo & Video Editor · #56 · screenshot 4- FEATURE #01
“LIBRARY”
Watch your game clips anywhereMedal - Game Clipping · #59 · screenshot 1 “Birthday Photoshoots”
AI Catch: AI Video Generator · #60 · screenshot 2“Translate videos to expand reach”
AI Avatar Generator - HeyGen · #61 · screenshot 5“CATCHY FX AND FILTERS”
Trendy Effects 🔥Vids AI - Reels Video Editor · #62 · screenshot 3“90s anime version of yourself.”
Remini - AI Photo Enhancer · #63 · screenshot 2- NEW!
“Browse GIFs & Clips,”
now with Sound!GIPHY: The GIF Search Engine · #64 · screenshot 1 “Enhance Photo Quality”
AI Photo Video Editor, Enhance · #65 · screenshot 1“Get photos off your phone and into your home.”
Over 26 years. Millions of happy customers. Trust your memories with the experts.Shutterfly: Prints Cards Gifts · #66 · screenshot 1
Top ten Photo & Video apps that do it.
- #2Instagram5 of its 6 screenshots
- #4Shots: Photo & Video Generator5 of its 6 screenshots
- #5Snapchat1 of its 6 screenshots
- #6Canva AI Photo & Video Editor2 of its 6 screenshots
- #9Cantina: AI Video & Characters1 of its 5 screenshots
- #10Dance AI - Video Generator3 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Graphics & Design | 70% 69 of 99 | 33% 186 of 564 | 5 of 10 |
| Photo & Video | 58% 58 of 100 | 25% 140 of 566 | 6 of 10 |
| Reference | 53% 53 of 100 | 22% 122 of 566 | 7 of 10 |
| Health & Fitness | 52% 52 of 100 | 19% 108 of 574 | 8 of 10 |
| Education | 50% 50 of 100 | 18% 98 of 555 | 5 of 10 |
| Social Networking | 49% 49 of 100 | 17% 96 of 554 | 5 of 10 |
| Utilities | 48% 48 of 100 | 18% 100 of 549 | 3 of 10 |
| Finance | 47% 47 of 100 | 14% 80 of 581 | 7 of 10 |
| Lifestyle | 46% 46 of 100 | 15% 86 of 556 | 5 of 10 |
| Navigation | 45% 45 of 99 | 17% 96 of 566 | 4 of 10 |
| Productivity | 45% 45 of 99 | 15% 82 of 551 | 2 of 10 |
| Entertainment | 39% 39 of 100 | 11% 61 of 544 | 4 of 10 |
| Travel | 39% 39 of 100 | 12% 69 of 561 | 2 of 10 |
| Music | 38% 38 of 100 | 14% 75 of 550 | 2 of 10 |
| Shopping | 38% 38 of 100 | 15% 85 of 562 | 6 of 10 |
| Food & Drink | 37% 37 of 100 | 12% 67 of 540 | 5 of 10 |
| Sports | 36% 36 of 100 | 11% 63 of 558 | 3 of 10 |
| Business | 35% 35 of 100 | 12% 69 of 554 | 2 of 10 |
| Games | 35% 35 of 100 | 8% 48 of 567 | 2 of 10 |
| Weather | 35% 35 of 100 | 12% 67 of 555 | 3 of 10 |
| Medical | 30% 30 of 100 | 9% 47 of 548 | 2 of 10 |
| News | 23% 23 of 98 | 7% 38 of 517 | 2 of 10 |
| Developer Tools | 21% 21 of 100 | 7% 35 of 507 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Zoomed detail of the UI35% of these screenshots, against 13% of all Photo & Video screenshots
- A person in the picture87% of these screenshots, against 72% of all Photo & Video screenshots
- Orange44% of these screenshots, against 33% of all Photo & Video screenshots
- Gradient background50% of these screenshots, against 42% of all Photo & Video screenshots
- A word in a different colour29% of these screenshots, against 21% of all Photo & Video screenshots
- A photograph94% of these screenshots, against 86% of all Photo & Video screenshots
More in layout
- Screen fills the picture100%
- A photograph99%
- Words at the top94%
- A person in the picture90%
- Phone drawn89%
- Whole phone shown86%
- Headline readable at thumbnail size64%
- Headline too small to read53%
- Illustration or mascot48%
- Zoomed detail of the UI46%
- No phone, bare screen42%
- A hand holds the phone39%
- Phone cut off at the foot28%
- Two or more screens27%
- App icon shown24%
- Words aligned left22%
- Phone cut off at the head12%
- No app screen at all10%
- Watch, iPad or Mac beside it9%
- Words at the bottom8%
- Phone at an angle6%
- Screen is small5%
- Words over the screen3%
- Continues into the next screenshot1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with arrows or callouts?
58 of the top 100 Photo & Video apps (58%) have at least one, and 140 of their 566 screenshots (25%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with arrows or callouts?
In the top ten: Instagram (#2), Shots: Photo & Video Generator (#4), Snapchat (#5), Canva AI Photo & Video Editor (#6), Cantina: AI Video & Characters (#9) and Dance AI - Video Generator (#10). Further down the chart: Momo: AI Photo & Video Maker (#14), Picsart AI Photo Editor, Video (#15), AI Video Generator - Vixel (#16), PhotoCircle (#22) and Lightroom: AI Photo Editor (#23), and 47 more.
Should my Photo & Video app have App Store screenshots with arrows or callouts?
The chart shows who does it, not whether it would work for your app. 6 of the top ten Photo & Video apps do it (60%), against 52 of the other 90 (58%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages