Photo & Video app screenshots filled by the app’s UI
The app’s screen takes most of the picture. The larger the screen is drawn, the more of the interface can be read.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
520 of the 566 Photo & Video screenshots read (92%) do this, across 100 of the top 100 apps (100%). 10 of the top ten do it (100%), against 90 of the other 90 (100%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 1st for this. It is most common in Entertainment (100% of apps) and least common in Finance (94%).
12 examples from the chart.
12 of the 520 Photo & Video app screenshots filled by the app’s UI, one from each app, the highest on the chart first.

“Amazing templates”

“Discover entertaining videos with Reels”

“Discover Shorts”

“AI Video”

“Snap”

“Design anything”

“Get creative with video effects”

“Get up to 15 GB of storage* 3x more than many other cloud storage services”

“Turn imagination into characters”

“AI Dance Generator”

“BROWSE”

“Discover new streams, clips, and stories”
What these screenshots say, word for word.
The words on 40 of the 486 that carry any, as each app wrote them.
“Amazing templates”
CapCut: Photo & Video Editor · #1 · screenshot 1“Discover entertaining videos with Reels”
Instagram · #2 · screenshot 1“Discover Shorts”
More entertainment in less than a minuteYouTube · #3 · screenshot 2“AI Video”
GeneratorShots: Photo & Video Generator · #4 · screenshot 1“Snap”
Share the momentSnapchat · #5 · screenshot 1“Design anything”
Canva AI Photo & Video Editor · #6 · screenshot 1“Get creative with video effects”
Edits: Video Editor · #7 · screenshot 2“Get up to 15 GB of storage* 3x more than many other cloud storage services”
Google Photos: Backup & Edit · #8 · screenshot 1“Turn imagination into characters”
Cantina: AI Video & Characters · #9 · screenshot 1“AI Dance Generator”
Dance AI - Video Generator · #10 · screenshot 1“BROWSE”
BEYOND THE USUALKICK - Live Streaming · #11 · screenshot 2“Discover new streams, clips, and stories”
Twitch: Live Streaming · #12 · screenshot 1“Watch videos from award winning creators”
Vimeo · #13 · screenshot 1- MOMO
“AI PHOTO & VIDEO GENERATOR”
take a photo, apply any style, animate instantlyMomo: AI Photo & Video Maker · #14 · screenshot 1 “Explore your styles with AI try on”
Picsart AI Photo Editor, Video · #15 · screenshot 1“Try Viral Dances”
AI Video Generator - Vixel · #16 · screenshot 2“Seamless carousels”
SCRL: Photo Collage Maker · #17 · screenshot 2“The best app for generating images and videos.”
Create anything you can imagine with AI-powered image, video and audio. No learning curve required.Runway: AI Image & Video · #19 · screenshot 1“Express yourself”
how you wantYouTube Studio · #20 · screenshot 3“PixVerse Lite”
AI Creative StudioPixVerse Lite · #21 · screenshot 1“Keep it in the Circle”
Share PrivatelyPhotoCircle · #22 · screenshot 1“The pro-quality photo app for everyone.”
Lightroom: AI Photo Editor · #23 · screenshot 1“Creative Companion for Any Occasion”
DJI Mimo · #24 · screenshot 1“Unlimited photo storage”
for prime membersAmazon Photos: Photo & Video · #25 · screenshot 1“AI Video Editor”
And Slideshow MakerInShot - Video Editor · #26 · screenshot 1“Hair Editor”
Dark Ombré Beach WavesFacetune: Photo & Video Editor · #27 · screenshot 1“AI Music Video hotel lobby”
FaceLab: Face Age, Hair Filter · #28 · screenshot 1“AI cutout and background remova”
Only keep what you wantHypic - Photo Editor & AI Art · #31 · screenshot 1“DIGI CAM IT!”
Photo didn't hit?WayShot:Aesthetic Photo Editor · #33 · screenshot 1“Share Photos That Show up in Seconds”
Skylight App · #34 · screenshot 2“Analog Vintage Cameras”
Photos and VideosDazz Cam - Vintage Camera · #35 · screenshot 1“Get topic insights with search”
TikTok Studio · #36 · screenshot 1“YOUR AESTHETIC,”
BUILT HERE.Snapseed: Photo Editor · #37 · screenshot 1- Free!
“Get 1,000 free 4x6 photo prints a year”
FreePrints – Print Photos · #38 · screenshot 1 “Edit videos instantly with AI Edit”
Captions: AI Edits Your Video · #39 · screenshot 1“ISM EXCLUSIVE UNIQUE FILTERS”
ism: Retro Camera & Vintage · #40 · screenshot 1“One-tap AI Retouch”
Airbrush: Face Photo Editor · #41 · screenshot 1“Bring your voice to life with lip sync.”
ElevenLabs: AI Voice Generator · #42 · screenshot 1“Canon Camera Connect”
Connect to the cameraCanon Camera Connect · #43 · screenshot 1“Create AI backgrounds”
Photoroom: AI Photo Editor · #44 · screenshot 1
Top ten Photo & Video apps that do it.
- #1CapCut: Photo & Video Editor6 of its 6 screenshots
- #2Instagram5 of its 6 screenshots
- #3YouTube3 of its 5 screenshots
- #4Shots: Photo & Video Generator6 of its 6 screenshots
- #5Snapchat3 of its 6 screenshots
- #6Canva AI Photo & Video Editor5 of its 6 screenshots
- #7Edits: Video Editor5 of its 6 screenshots
- #8Google Photos: Backup & Edit6 of its 6 screenshots
- #9Cantina: AI Video & Characters5 of its 5 screenshots
- #10Dance AI - Video Generator5 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Entertainment | 100% 100 of 100 | 82% 444 of 544 | 10 of 10 |
| Games | 100% 100 of 100 | 95% 536 of 567 | 10 of 10 |
| Health & Fitness | 100% 100 of 100 | 80% 460 of 574 | 10 of 10 |
| Lifestyle | 100% 100 of 100 | 77% 429 of 556 | 10 of 10 |
| Photo & Video | 100% 100 of 100 | 92% 520 of 566 | 10 of 10 |
| Productivity | 100% 99 of 99 | 76% 420 of 551 | 10 of 10 |
| Social Networking | 100% 100 of 100 | 81% 448 of 554 | 10 of 10 |
| Sports | 100% 100 of 100 | 76% 422 of 558 | 10 of 10 |
| Weather | 100% 100 of 100 | 89% 495 of 555 | 10 of 10 |
| Developer Tools | 99% 99 of 100 | 88% 444 of 507 | 10 of 10 |
| Medical | 99% 99 of 100 | 78% 426 of 548 | 10 of 10 |
| Reference | 99% 99 of 100 | 81% 458 of 566 | 10 of 10 |
| Shopping | 99% 99 of 100 | 74% 415 of 562 | 10 of 10 |
| Graphics & Design | 99% 98 of 99 | 88% 495 of 564 | 10 of 10 |
| Navigation | 99% 98 of 99 | 79% 449 of 566 | 10 of 10 |
| News | 99% 97 of 98 | 81% 419 of 517 | 10 of 10 |
| Food & Drink | 98% 98 of 100 | 66% 358 of 540 | 10 of 10 |
| Music | 98% 98 of 100 | 77% 426 of 550 | 10 of 10 |
| Utilities | 98% 98 of 100 | 78% 427 of 549 | 10 of 10 |
| Business | 97% 97 of 100 | 71% 396 of 554 | 9 of 10 |
| Education | 97% 97 of 100 | 75% 414 of 555 | 10 of 10 |
| Travel | 97% 97 of 100 | 70% 393 of 561 | 9 of 10 |
| Finance | 94% 94 of 100 | 61% 352 of 581 | 10 of 10 |
Related tactics.
Often on the same screenshot
- No phone, bare screen24% of these screenshots, against 23% of all Photo & Video screenshots
- Leads with a feature68% of these screenshots, against 66% of all Photo & Video screenshots
- Whole phone shown61% of these screenshots, against 60% of all Photo & Video screenshots
- Orange34% of these screenshots, against 33% of all Photo & Video screenshots
- Zoomed detail of the UI14% of these screenshots, against 13% of all Photo & Video screenshots
- Solid background42% of these screenshots, against 42% of all Photo & Video screenshots
More in layout
- A photograph99%
- Words at the top94%
- A person in the picture90%
- Phone drawn89%
- Whole phone shown86%
- Headline readable at thumbnail size64%
- Arrows or callouts58%
- Headline too small to read53%
- Illustration or mascot48%
- Zoomed detail of the UI46%
- No phone, bare screen42%
- A hand holds the phone39%
- Phone cut off at the foot28%
- Two or more screens27%
- App icon shown24%
- Words aligned left22%
- Phone cut off at the head12%
- No app screen at all10%
- Watch, iPad or Mac beside it9%
- Words at the bottom8%
- Phone at an angle6%
- Screen is small5%
- Words over the screen3%
- Continues into the next screenshot1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots filled by the app’s UI?
Which Photo & Video apps have App Store screenshots filled by the app’s UI?
Should my Photo & Video app have App Store screenshots filled by the app’s UI?
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