App Store screenshots filled by the app’s UI
The app’s screen takes most of the picture. The larger the screen is drawn, the more of the interface can be read.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
99% 2267 of 2295
Screenshots that do it
79% 10046 of 12745
The top tens
228 of 230 against 2039 of the other 2065
10046 of the 12745 screenshots read (79%) do this, across 2267 of the 2295 top apps in 23 App Store categories (99%). 228 of the 230 apps in a top ten do it (99%), against 2039 of the other 2065 (99%): the top ten do it about as often as the rest. It is most common in Entertainment (100% of apps) and least common in Finance (94%).
By category, most to least.
The share of each category’s top apps with App Store screenshots filled by the app’s UI. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Entertainment | 100% 100 of 100 | 82% 444 of 544 | 10 of 10 |
| Games | 100% 100 of 100 | 95% 536 of 567 | 10 of 10 |
| Health & Fitness | 100% 100 of 100 | 80% 460 of 574 | 10 of 10 |
| Lifestyle | 100% 100 of 100 | 77% 429 of 556 | 10 of 10 |
| Photo & Video | 100% 100 of 100 | 92% 520 of 566 | 10 of 10 |
| Productivity | 100% 99 of 99 | 76% 420 of 551 | 10 of 10 |
| Social Networking | 100% 100 of 100 | 81% 448 of 554 | 10 of 10 |
| Sports | 100% 100 of 100 | 76% 422 of 558 | 10 of 10 |
| Weather | 100% 100 of 100 | 89% 495 of 555 | 10 of 10 |
| Developer Tools | 99% 99 of 100 | 88% 444 of 507 | 10 of 10 |
| Medical | 99% 99 of 100 | 78% 426 of 548 | 10 of 10 |
| Reference | 99% 99 of 100 | 81% 458 of 566 | 10 of 10 |
| Shopping | 99% 99 of 100 | 74% 415 of 562 | 10 of 10 |
| Graphics & Design | 99% 98 of 99 | 88% 495 of 564 | 10 of 10 |
| Navigation | 99% 98 of 99 | 79% 449 of 566 | 10 of 10 |
| News | 99% 97 of 98 | 81% 419 of 517 | 10 of 10 |
| Food & Drink | 98% 98 of 100 | 66% 358 of 540 | 10 of 10 |
| Music | 98% 98 of 100 | 77% 426 of 550 | 10 of 10 |
| Utilities | 98% 98 of 100 | 78% 427 of 549 | 10 of 10 |
| Business | 97% 97 of 100 | 71% 396 of 554 | 9 of 10 |
| Education | 97% 97 of 100 | 75% 414 of 555 | 10 of 10 |
| Travel | 97% 97 of 100 | 70% 393 of 561 | 9 of 10 |
| Finance | 94% 94 of 100 | 61% 352 of 581 | 10 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Entertainment 444 examples · 100% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Your Next Favorite Show”
“YOUR FIRST $10 IS ON US”
“Your Next Obsession”
“Be the first to discover.”
Games 536 examples · 100% of apps
“Find the Cats”
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Designed For Seniors”
Health & Fitness 460 examples · 100% of apps
“Apple Watch App of the Year”
“PROGRESS STARTS HERE”
“Predict your next period”
“CASH WITHDRAWALS AVAILABLE”
“ANALYZE products in a single scan”
“Walk against your friends”
Lifestyle 429 examples · 100% of apps
“Get pictures described by Be My AI with a single tap”
“Embrace spooky season”
“Free stuff and new perks every week with T-Mobile Tuesdays.”
“See & speak to visitors with Video Doorbells and Security Cameras.”
“Customize Your Event Page”
“No.1 Wishlist app”
Photo & Video 520 examples · 100% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Discover Shorts”
“AI Video”
“Snap”
“Design anything”
Productivity 420 examples · 100% of apps
“Your personal agent that takes things off your plate”
“Create new worlds”
“Generate and edit videos with Gemini Omni”
“Get useful answers wherever you are”
“Sort your mail”
“Use Authenticator to sign in”
Social Networking 448 examples · 100% of apps
“See the latest takes on what's happening now”
“Simple. Reliable. Private.”
“Fast”
“Explore what youre into”
“Know where they are in real time”
“GROUP CHAT THAT'S FUN”
Sports 422 examples · 100% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Deposit $10 Get $50”
“The Way To Stream Every Local Game”
“NOW AVAILABLE EVERYWHERE”
“ALL YOUR FOOTBALL PICKS”
“MAKE TEAM AND PLAYER PICKS”
Weather 495 examples · 100% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“See it clearly with radar built for fast decisions”
“Fast and Accurate High Definition Radar”
“Real-time 3D Radar”
Developer Tools 444 examples · 99% of apps
“Access your beta apps and view updates”
“Create Instantly”
“Build in voice ▂▂▂▂▂ mode.”
“Build from anywhere”
Medical 426 examples · 99% of apps
“All your health info in one place”
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Search for benefits”
“Easily login, no username or password required”
“Access to your lab results anytime”
Reference 458 examples · 99% of apps
“Voice Translator”
“Start your day with God's Word”
“Voice Translator”
“Connect Daily With God's Word”
“Talk Freely with Voice Translate”
Shopping 415 examples · 99% of apps
“Millions of of listings”
“Keep more of your cash with no selling fees”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Discover your next favorite brand”
“Get notifications for drool-worthy deals”
“Shop over half a billion items in the app”
Graphics & Design 495 examples · 99% of apps
“AI BIRTHDAY PHOTO SHOOT”
“KlingAI 3.0”
“Start new projects and view your existing ones”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“800+ Templates”
Navigation 449 examples · 99% of apps
“Never miss a turn”
“Real Places Live See Them Now”
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“See all nearby departures instantly”
News 419 examples · 99% of apps
“Reach anyone”
“Join conversations you care about”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Your neighborhood's safety at a glance.”
Food & Drink 358 examples · 98% of apps
“Order McDelivery® to earn points & redeem rewards anywhere”
“GET GROCERIES TO FLOWERS TO TAKEOUT”
“Join Taco Bell Rewards and get a free item*”
“CUSTOMIZE YOUR DRINK”
“Mid-week grocery run. Without the run.”
“Earn points with qualifying purchases”
Music 426 examples · 98% of apps
“FIND PODCASTS YOU LOVE”
“Adjust the genre, lyrics, and more”
“Create your own radio station”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Discover music around you”
“The Most Ad-Free Top Podcasts”
Utilities 427 examples · 98% of apps
“Find more of what you love with Discover”
“实时预览”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Optimize Storage”
“Govee”
Business 396 examples · 97% of apps
“Connect with anyone on video meetings and calls”
“Focus on the conversation, not on writing notes”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Seamless authentication and device security”
Education 414 examples · 97% of apps
“learn 40+ languages for free”
“Understand Your Skills”
“All-In-One Study Buddy”
“your personal AI English tutor”
“Never miss an update”
Travel 393 examples · 97% of apps
“Plan one-of-a-kind trips all in one app”
“Text and voice translation at your fingertips”
“Personalized home screen”
“Fly with Southwest ®”
“Book your whole trip in one app”
Finance 352 examples · 94% of apps
“Eligible children can receive $1,000.”
“Trade real-world events”
“View all your accounts”
“Shop with buyer protection.”
“The app for every money move”
“Send and receive money easily”
Related tactics.
Often on the same screenshot
- Whole phone shown63% of these screenshots, against 55% of every screenshot read
- No phone, bare screen18% of these screenshots, against 15% of every screenshot read
- No words at all13% of these screenshots, against 11% of every screenshot read
- The app itself is the background7% of these screenshots, against 5% of every screenshot read
- Headline too small to read14% of these screenshots, against 13% of every screenshot read
- Black, white or grey28% of these screenshots, against 27% of every screenshot read
More in layout
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots filled by the app’s UI?
2267 of the 2295 top apps read across 23 App Store categories (99%) have at least one, and 10046 of their 12745 screenshots (79%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots filled by the app’s UI?
Most common in Entertainment (100 of 100 apps, 100%), Games (100 of 100 apps, 100%) and Health & Fitness (100 of 100 apps, 100%). Least common in Finance (94 of 100 apps, 94%).
Should my app have App Store screenshots filled by the app’s UI?
The charts show who does it, not whether it would work for your app. Across the categories read, 228 of the 230 apps in a top ten do it (99%), against 2039 of the other 2065 (99%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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