App Store screenshots with people
A photograph or drawing of a person. A person shows who the app is for, or the moment in which it is used.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
57% 1305 of 2295
Screenshots that do it
26% 3362 of 12745
The top tens
154 of 230 against 1151 of the other 2065
3362 of the 12745 screenshots read (26%) do this, across 1305 of the 2295 top apps in 23 App Store categories (57%). 154 of the 230 apps in a top ten do it (67%), against 1151 of the other 2065 (56%): the top ten do it more than the rest. It is most common in Photo & Video (90% of apps) and least common in Developer Tools (15%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with people. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Photo & Video | 90% 90 of 100 | 72% 408 of 566 | 10 of 10 |
| Social Networking | 86% 86 of 100 | 54% 298 of 554 | 9 of 10 |
| Entertainment | 85% 85 of 100 | 49% 265 of 544 | 9 of 10 |
| Lifestyle | 74% 74 of 100 | 36% 201 of 556 | 8 of 10 |
| Sports | 70% 70 of 100 | 27% 148 of 558 | 9 of 10 |
| News | 67% 66 of 98 | 30% 156 of 517 | 7 of 10 |
| Shopping | 67% 67 of 100 | 31% 172 of 562 | 8 of 10 |
| Graphics & Design | 65% 64 of 99 | 34% 194 of 564 | 8 of 10 |
| Health & Fitness | 63% 63 of 100 | 26% 150 of 574 | 4 of 10 |
| Productivity | 63% 62 of 99 | 22% 122 of 551 | 8 of 10 |
| Business | 62% 62 of 100 | 26% 143 of 554 | 8 of 10 |
| Education | 62% 62 of 100 | 28% 153 of 555 | 5 of 10 |
| Medical | 60% 60 of 100 | 22% 123 of 548 | 6 of 10 |
| Music | 59% 59 of 100 | 27% 149 of 550 | 7 of 10 |
| Travel | 55% 55 of 100 | 22% 121 of 561 | 9 of 10 |
| Games | 53% 53 of 100 | 27% 155 of 567 | 2 of 10 |
| Reference | 50% 50 of 100 | 18% 102 of 566 | 6 of 10 |
| Utilities | 43% 43 of 100 | 16% 86 of 549 | 6 of 10 |
| Finance | 36% 36 of 100 | 10% 57 of 581 | 8 of 10 |
| Food & Drink | 33% 33 of 100 | 10% 54 of 540 | 6 of 10 |
| Navigation | 31% 31 of 99 | 8% 48 of 566 | 4 of 10 |
| Weather | 19% 19 of 100 | 6% 31 of 555 | 3 of 10 |
| Developer Tools | 15% 15 of 100 | 5% 26 of 507 | 4 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Photo & Video 408 examples · 90% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Discover Shorts”
“AI Video”
“Snap”
“Design anything”
Social Networking 298 examples · 86% of apps
“Message privately with end-to-end encryption”
“Creative”
“Fuel your interests with reels and longer videos”
“Build better driving habits”
“WATCH, CHAT AND PLAY”
“Let's get real.”
Entertainment 265 examples · 85% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Your Next Favorite Show”
“DO WHAT YOU LOVE”
“Your Next Obsession”
“Share videos with your favourite person”
Lifestyle 201 examples · 74% of apps
“Embrace spooky season”
“One app. All the things.”
“See & speak to visitors with Video Doorbells and Security Cameras.”
“Create Events in Seconds”
“No.1 Wishlist app”
“Designed to be deleted”
Sports 148 examples · 70% of apps
“SO MANY WAYS TO PARLAY ON SPORTSBOOK”
“Deposit $10 Get $50”
“Your Teams. Your Fights. One Home.”
“GET $250”
“PLAY $5 GET $150”
“THE HOME FOR YOUR SPORTS FANDOM”
News 156 examples · 67% of apps
“Create & earn”
“Explore & create communities”
“Read, watch, chat”
“Local News, Alerts, Headlines & More.”
“Breaking news and live reporting.”
Shopping 172 examples · 67% of apps
“Sell with no fees”
“Keep more of your cash with no selling fees”
“MEN'S TRENDS”
“Shop stores you love”
“First free delivery in as fast as 1 hour”
Graphics & Design 194 examples · 65% of apps
“AI BIRTHDAY PHOTO SHOOT”
“Cinema-Grade Native 4K”
“Upload your media to use in your projects”
“Cast Your AI Self”
“Drawing Lessons”
“Anyone from Children to Adults Can Draw Freely !”
Health & Fitness 150 examples · 63% of apps
“Apple Watch App of the Year”
“PROGRESS STARTS HERE”
“Maximize your connection”
“Walk against your friends”
“Everything you need to crush it.”
Productivity 122 examples · 63% of apps
“Edit your look”
“Generate and edit videos with Gemini Omni”
“Talk it through with voice mode”
“Powerful search”
“Copilot, the AI built for work”
“Create and edit any image”
Business 143 examples · 62% of apps
“Meet, chat, collaborate, all in one app”
“Discover jobs that work for you”
“Focus on the conversation, not on writing notes”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Message anyone on your team privately and securely”
Education 153 examples · 62% of apps
“solve chess puzzles”
“All-In-One Study Buddy”
“Speak English like a native”
“Never miss an update”
Medical 123 examples · 60% of apps
“All your health info in one place”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“AI Health Analysis”
“See your daily score”
“Communicate with your care team and more, anywhere, antime.”
“Read verified reviews”
Music 149 examples · 59% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Discover new music with a swipe”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Discover music around you”
“100 Million Songs,”
“Where your ideas become music”
Travel 121 examples · 55% of apps
“Your destination is at your fingertips”
“One app. All the rides.”
“Add incredible services to make your stay special”
“Text and voice translation at your fingertips”
“Upgrade with Priority Boarding.*”
“Book your whole trip in one app”
Games 155 examples · 53% of apps
“SMART HINT SYSTEM”
“MULTIPLE WAYS TO PLAY”
“SOLVE PROBLEMS”
“Clean the dormitory”
“WIN BOOSTERS & REWARDS”
“Helo Them”
Reference 102 examples · 50% of apps
“Translate Anything”
“Start your day with God's Word”
“Translator Keyboard”
“Travel Without Language Barrier”
“Trusted Choice”
“Short Videos. Eternal Truths”
Utilities 86 examples · 43% of apps
“Find more of what you love with Discover”
“Delete Duplicate Photos”
“Discover More Smart Home Possibilities with Govee Users”
“Simple is the new standard”
“Cast Image to TV”
“See data usage and control internet access”
Finance 57 examples · 36% of apps
“Built for long- term investing.”
“FOOTBALL IS BACK.”
“View all your accounts”
“Send money securely.”
“Send and receive money easily”
“Millions of people already do.”
Food & Drink 54 examples · 33% of apps
“Order your faves and start earning points for free food”
“UNLOCK EXCLUSIVE MERCH”
“Track”
“Order and enjoy Rewards in the app”
“SAVING THE PLANET MADE tasty”
“ORDER HOT CHICKEN FOR PICKUP”
Navigation 48 examples · 31% of apps
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
“Find your ideal spot and savings”
“LOCATION SHARING”
“GPS Locati”
“28 min 32 min 37 min 39 min 0 min”
Weather 31 examples · 19% of apps
“Plan Accurately”
“Live coverage broken down, so you know what's next”
“Experience Daily Video Forecasts & Weather Related Content”
“Gentle Reminders”
“Know before you go”
Developer Tools 26 examples · 15% of apps
“#1 Interactive Creation Platform”
“Build in voice ▂▂▂▂▂ mode.”
“Buddy”
“PROMPT TO START GOING LIVE IN UNDER 5 MINUTES”
Related tactics.
Often on the same screenshot
- A photograph85% of these screenshots, against 48% of every screenshot read
- A hand holds the phone15% of these screenshots, against 6% of every screenshot read
- Orange20% of these screenshots, against 13% of every screenshot read
- Photo background16% of these screenshots, against 11% of every screenshot read
- Arrows or callouts20% of these screenshots, against 15% of every screenshot read
- No phone, bare screen19% of these screenshots, against 15% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with people?
1305 of the 2295 top apps read across 23 App Store categories (57%) have at least one, and 3362 of their 12745 screenshots (26%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with people?
Most common in Photo & Video (90 of 100 apps, 90%), Social Networking (86 of 100 apps, 86%) and Entertainment (85 of 100 apps, 85%). Least common in Developer Tools (15 of 100 apps, 15%).
Should my app have App Store screenshots with people?
The charts show who does it, not whether it would work for your app. Across the categories read, 154 of the 230 apps in a top ten do it (67%), against 1151 of the other 2065 (56%), so the top ten do it more than the rest. The numbers differ by category, so look at your own.
See your own app against this.
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