App Store screenshots with text over the UI
The headline is laid over the app’s screen itself. The screen fills the picture and the words share its space, so nothing is given up to a margin.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
9% 196 of 2295
Screenshots that do it
2% 232 of 12745
The top tens
20 of 230 against 176 of the other 2065
232 of the 12745 screenshots read (2%) do this, across 196 of the 2295 top apps in 23 App Store categories (9%). 20 of the 230 apps in a top ten do it (9%), against 176 of the other 2065 (9%): the top ten do it about as often as the rest. It is most common in Shopping (19% of apps) and least common in Photo & Video (3%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with text over the UI. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 19% 19 of 100 | 4% 21 of 562 | 2 of 10 |
| Lifestyle | 16% 16 of 100 | 3% 18 of 556 | 1 of 10 |
| Food & Drink | 15% 15 of 100 | 3% 18 of 540 | 3 of 10 |
| Social Networking | 14% 14 of 100 | 3% 17 of 554 | 1 of 10 |
| Travel | 13% 13 of 100 | 2% 14 of 561 | 2 of 10 |
| Games | 11% 11 of 100 | 2% 12 of 567 | 0 of 10 |
| Sports | 11% 11 of 100 | 2% 12 of 558 | 2 of 10 |
| Entertainment | 10% 10 of 100 | 3% 14 of 544 | 3 of 10 |
| Finance | 10% 10 of 100 | 2% 11 of 581 | 0 of 10 |
| Reference | 8% 8 of 100 | 2% 11 of 566 | 2 of 10 |
| Productivity | 7% 7 of 99 | 1% 8 of 551 | 1 of 10 |
| Education | 7% 7 of 100 | 2% 11 of 555 | 1 of 10 |
| News | 6% 6 of 98 | 2% 10 of 517 | 1 of 10 |
| Medical | 6% 6 of 100 | 1% 6 of 548 | 0 of 10 |
| Music | 6% 6 of 100 | 1% 8 of 550 | 0 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Weather | 6% 6 of 100 | 1% 7 of 555 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 6 of 566 | 0 of 10 |
| Business | 5% 5 of 100 | 1% 6 of 554 | 0 of 10 |
| Health & Fitness | 5% 5 of 100 | 1% 5 of 574 | 0 of 10 |
| Developer Tools | 4% 4 of 100 | 1% 5 of 507 | 0 of 10 |
| Graphics & Design | 3% 3 of 99 | 1% 3 of 564 | 0 of 10 |
| Photo & Video | 3% 3 of 100 | 1% 3 of 566 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Shopping 21 examples · 19% of apps
“Help old favorites”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“FALL SUPER SALE”
“Say hello to brands only at”
“Quince”
“Makes Your Day”
Lifestyle 18 examples · 16% of apps
“Try new treats”
“TRUSTED BY 50 million CLIENTS”
“Enhance your driving experience”
“Ready to start your love story?”
“ANYTHING BUT BORING”
“Find 300k+ pros in nearly 500 categories.”
Food & Drink 18 examples · 15% of apps
“Mid-week grocery run. Without the run.”
“Order and enjoy Rewards in the app”
“MORE OF WHAT YOU LOVE”
“+ 120 + 500 + 190”
“Earn up to 20% back when you pay”
“GET FREE STUFF WITH THE SPEEDY REWARDS APP”
Social Networking 17 examples · 14% of apps
“group chats for people who touch grass”
“The phone service that won’t leave you hanging. No fixed contracts. No bills. Ever.”
“The private second phone number app”
“Like I really love U man Ur my BFF for life!”
“CHIVALRY isn't dead. It's on Upward.”
“Closer Than You Think”
Travel 14 examples · 13% of apps
“How you get there is up to you”
“Real-time updates with Live Activities”
“Get live updates on your lock screen and Apple Watch.”
“Enjoy more space, comfort, and time”
“Ride how you like it”
“Deal Alert: Save up to 40¢ per gallon”
Games 12 examples · 11% of apps
“BONUS WIN 16,937.21”
“BREAK THE RULES WITH OVERRIDES”
“OFFICIAL LICENSED MUSIC GAME”
“Ana Walsh Help! Big date, no outfit! Harlee Angelino Please, something stunning for the ball! Mai Valentine ASAP! Party look needed!”
“AMAZING!”
“BONUS GAME!”
Sports 12 examples · 11% of apps
“SPEND $5 GET $150”
“REFER FRIENDS EVERYWHERE”
“BET $20 GET $350”
“BET $10 GET $200”
“SYNC ALL YOUR LEAGUES”
“COMMAND CENTRAL FOR YOUR HUNT”
Entertainment 14 examples · 10% of apps
“Your Next Favorite Show”
“Sharing Moments Together”
“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”
“NetShort”
“Just answer directly”
“All Of Your Favorites On Hulu”
Finance 11 examples · 10% of apps
“TRADE & CHAT WITH FRIENDS”
“Complete Tasks Earn Rewards”
“Pay later where you want”
“Find subscriptions and lower bills”
“1 Sign up 2 Connect your bank 3 Add your employer information 4 Get your money in your bank account”
“Apply for free No credit check Zero late fees Cancel anytime”
Reference 11 examples · 8% of apps
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“Short Videos. Eternal Truths”
“What are you Waiting for?! Make your bible journey fun Today No pressure and God Bless!”
“Live LEGO Market Value”
“Lord, you have heard the desire of the humble. You will prepare their heart. You will cause your ear to hear.”
“Set Up Every Echo In Seconds”
Productivity 8 examples · 7% of apps
“Talk it through with voice mode”
“Designed to simplify your life”
“SET GOALS”
“We protect what matters most, your privacy and safety.”
“Connected agreements.”
“PARK SMARTER”
Education 11 examples · 7% of apps
“learn 40+ languages for free”
“4.7 stars 500K+ reviews Ages 3-12 40K+ Books Reaches 75M kids worldwide”
“280+”
“Experience is the best teacher”
“Play with your food”
“WRITE CODE TO BRING WORLDS TO LIFE”
News 10 examples · 6% of apps
“The heart of the internet”
“Context changes everything.”
“7,000+ publications”
“2000+ MOVIES”
“NO SWIPES → GO INSTANT CHAT”
“THE STORIES BEHIND THE STORIES”
Medical 6 examples · 6% of apps
“Contraction Timer”
“Now, you can see your insurance & investments here - in one app.”
“Get rewarded for getting the things you love”
“Manage your medication. Anytime. Anywhere.”
“Medical Images in the Palm of Your Hand”
“Manage your medications and find the lowest price on the go”
Music 8 examples · 6% of apps
“The first DJ Masterclass”
“Your Music Your Stations Your Podcasts”
“Choose from over 1 million songs”
“iPad App of the Year”
“Over a million guitar, bass & drum tabs”
“ALL ACCESS”
Utilities 6 examples · 6% of apps
“Touchpad & Cursor”
“THE #1 VPN FREE APP”
“check your neighborhood live”
“One click execution”
“The original Burner app”
“Pay your bill your way”
Weather 7 examples · 6% of apps
“Experience Daily Video Forecasts & Weather Related Content”
“Get Real-Time Weather Alerts”
“GET AHEAD OF YOUR GAME”
“Easy access to the weather”
“ATLANTA'S”
“The sun is talking some serious trash about you behind your back.”
Navigation 6 examples · 5% of apps
“in 6 min”
“All Lines in your City”
“If Your Journey Is Truly Random Where Will You Go?”
“TRACK YOUR PURCHASES & SAVINGS”
“Two wheels or four”
“Get off now”
Business 6 examples · 5% of apps
“Track, ship, and manage your packages from anywhere.”
“Get started quickly.”
“Build a workday that works for you”
“Total account control.”
“HIRING GEN Z MADE SIMPLE.”
“Make deliveries more predictable with real-time updates.”
Health & Fitness 5 examples · 5% of apps
“RUN LEAVE YOURSELF IN THE DUST”
“Personalized Fitness for your Healthy Life”
“TURN YOUR WORKOUTS INTO A GAME”
“Sleep better Increase focus Reduce stress”
“STOP GUESSING YOUR NEXT WORKOUT”
Developer Tools 5 examples · 4% of apps
“A WORLD”
“Use hardware keyboards. Customize Ctrl, Alt, Caps, Shift.”
“Multiple - Themes Search & Replace Custom Font & Size Shortcuts & Tree View”
“Keep Git work moving.”
“Check the page from your your phone.”
Graphics & Design 3 examples · 3% of apps
“Cool Design Themes”
“Upload Your Photo”
“From ideas to images, effortlessly. AI Art App”
Photo & Video 3 examples · 3% of apps
“None ProRAW Sharpness Removal RAW Sharpness Removal HDR Removal Original”
“06/07/2017 17:49:05.074 Hangzhou Running around the lake”
“Create slow motion videos”
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size68% of these screenshots, against 31% of every screenshot read
- Photo background40% of these screenshots, against 11% of every screenshot read
- High contrast words49% of these screenshots, against 23% of every screenshot read
- Words aligned left35% of these screenshots, against 14% of every screenshot read
- No phone, bare screen35% of these screenshots, against 15% of every screenshot read
- A person in the picture46% of these screenshots, against 26% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with text over the UI?
196 of the 2295 top apps read across 23 App Store categories (9%) have at least one, and 232 of their 12745 screenshots (2%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with text over the UI?
Most common in Shopping (19 of 100 apps, 19%), Lifestyle (16 of 100 apps, 16%) and Food & Drink (15 of 100 apps, 15%). Least common in Photo & Video (3 of 100 apps, 3%).
Should my app have App Store screenshots with text over the UI?
The charts show who does it, not whether it would work for your app. Across the categories read, 20 of the 230 apps in a top ten do it (9%), against 176 of the other 2065 (9%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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