App Store screenshots with large headlines
The headline is at least a twelfth of the picture’s height. Screenshots are shown small in search results, where only large type can be read.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
68% 1571 of 2295
Screenshots that do it
31% 3994 of 12745
The top tens
151 of 230 against 1420 of the other 2065
3994 of the 12745 screenshots read (31%) do this, across 1571 of the 2295 top apps in 23 App Store categories (68%). 151 of the 230 apps in a top ten do it (66%), against 1420 of the other 2065 (69%): the top ten do it about as often as the rest. It is most common in Food & Drink (84% of apps) and least common in Weather (48%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with large headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 84% 84 of 100 | 41% 224 of 540 | 9 of 10 |
| Finance | 81% 81 of 100 | 40% 230 of 581 | 8 of 10 |
| Travel | 79% 79 of 100 | 37% 208 of 561 | 8 of 10 |
| Reference | 78% 78 of 100 | 39% 218 of 566 | 7 of 10 |
| Utilities | 78% 78 of 100 | 36% 200 of 549 | 9 of 10 |
| Shopping | 75% 75 of 100 | 42% 238 of 562 | 6 of 10 |
| Music | 72% 72 of 100 | 30% 164 of 550 | 6 of 10 |
| Productivity | 72% 71 of 99 | 28% 155 of 551 | 4 of 10 |
| Health & Fitness | 71% 71 of 100 | 27% 156 of 574 | 8 of 10 |
| Sports | 71% 71 of 100 | 34% 192 of 558 | 7 of 10 |
| Education | 70% 70 of 100 | 29% 163 of 555 | 8 of 10 |
| Games | 70% 70 of 100 | 44% 251 of 567 | 8 of 10 |
| Graphics & Design | 69% 68 of 99 | 29% 166 of 564 | 6 of 10 |
| Entertainment | 67% 67 of 100 | 27% 148 of 544 | 7 of 10 |
| Social Networking | 67% 67 of 100 | 29% 162 of 554 | 5 of 10 |
| Lifestyle | 66% 66 of 100 | 30% 166 of 556 | 9 of 10 |
| Photo & Video | 64% 64 of 100 | 23% 129 of 566 | 6 of 10 |
| News | 61% 60 of 98 | 27% 139 of 517 | 7 of 10 |
| Business | 61% 61 of 100 | 29% 159 of 554 | 6 of 10 |
| Medical | 58% 58 of 100 | 22% 119 of 548 | 5 of 10 |
| Navigation | 58% 57 of 99 | 24% 135 of 566 | 3 of 10 |
| Developer Tools | 55% 55 of 100 | 28% 143 of 507 | 3 of 10 |
| Weather | 48% 48 of 100 | 23% 129 of 555 | 6 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Food & Drink 224 examples · 84% of apps
“Earn points for Free McDonald's”
“Join Taco Bell Rewards and get a free item*”
“ORDER AHEAD”
“Mid-week grocery run. Without the run.”
“Earn rewards with your App-etite”
“Order and enjoy Rewards in the app”
Finance 230 examples · 81% of apps
“Welcome to Trump Accounts.”
“Follow markets in real time”
“The easiest decision ever”
“Shop with buyer protection.”
“New: Earn 3.5% interest on savings”
“Spend your balance instantly with the Venmo Debit Card”
Travel 208 examples · 79% of apps
“GO ANY- WHERE”
“One app. All the rides.”
“Find unforgettable experiences led by locals”
“Connect anytime, anywhere”
“Fly with Southwest ®”
“Find the perfect place to stay”
Reference 218 examples · 78% of apps
“Translate Anything”
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“Translator Keyboard”
“THE #1 FAITH APP”
“Travel Without Language Barrier”
“Short Videos. Deep Truths.”
Utilities 200 examples · 78% of apps
“Get help writing”
“收藏频道”
“Stronger security with Google Authenticator”
“Clean Up”
“Embrace a World of Smart Features”
“Do more with Extensions”
Shopping 238 examples · 75% of apps
“Sell with no fees”
“Keep more of your cash with no selling fees”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“First free delivery in as fast as 1 hour”
“Go live and start selling quickly.”
“Best Deals in One Tap”
Music 164 examples · 72% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Explore music from other creators”
“Name any song in seconds”
“Sound is power.”
“Where your ideas become music”
“Follow your favorite artists on Audiomack”
Productivity 155 examples · 72% of apps
“Turn ideas into downloadable files”
“Get the best of Gmail on iPhone”
“Greater security across your accounts”
“Quickly find files and information”
“Comes back finished”
“One tap connect to secure your privacy”
Health & Fitness 156 examples · 71% of apps
“Apple Watch App of the Year”
“PROGRESS STARTS HERE”
“Get to know your body changes”
“ANALYZE products in a single scan”
“Update your friends”
“Track your progress as you go”
Sports 192 examples · 71% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“America’s Sports Prediction Market”
“The Way To Stream Every Local Game”
“NOW AVAILABLE EVERYWHERE”
“PLAY $5 GET $150”
“MAKE TEAM AND PLAYER PICKS”
Education 163 examples · 70% of apps
“build language skills”
“Get Test Scores”
“All-In-One Study Buddy”
“your personal AI English tutor”
“Never miss an update”
“Replace Scrolling With Microlearning”
Games 251 examples · 70% of apps
“Find the Cats”
“BEAT THE CLOCK!”
“SORT WATER!”
“CALM MIND DAILY”
“Remove Arrows!”
“Large Tiles”
Graphics & Design 166 examples · 69% of apps
“Cinema-Grade Native 4K”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“Use a camera”
“Aesthetic Themes, Widgets, Icons”
“3000+ Aesthetic Themes”
Entertainment 148 examples · 67% of apps
“Matches for any mood”
“TikTok Pro - Events”
“Your Next Favorite Show”
“YOUR FIRST $10 IS ON US”
“Your Unlimited Short-Drama Hub”
“Sharing Moments Together”
Social Networking 162 examples · 67% of apps
“GROUP CHAT THAT'S FUN”
“Let's get real.”
“group chats for people who touch grass”
“Come together with your communities”
“Built for Privacy”
“The phone service that won’t leave you hanging. No fixed contracts. No bills. Ever.”
Lifestyle 166 examples · 66% of apps
“Embrace spooky season”
“Free stuff and new perks every week with T-Mobile Tuesdays.”
“Peace of mind while you are away.”
“Send Text Blasts to your guests”
“No.1 Wishlist app”
“Focus on quality, not quantity”
Photo & Video 129 examples · 64% of apps
“Professional cutout”
“Stream Music”
“AI Video”
“Lenses”
“Design anything”
“AI Dance Generator”
News 139 examples · 61% of apps
“Be the first to know.”
“Join conversations you care about”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Get lifesaving, real-time alerts”
“Breaking news and live reporting.”
Business 159 examples · 61% of apps
“Meeting with Soccer club”
“Introducing your personal career coach”
“zoom Workplace”
“Strengthen your professional profile.”
“DELIVER WITH DOORDASH”
“Quickly check in & out”
Medical 119 examples · 58% of apps
“Easily access your health information”
“SimplePractice Client Portal”
“Data Tracking and Recording”
“Review your progress”
“Save money staying in-network”
“Quest made easy”
Navigation 135 examples · 58% of apps
“Get directions from the voice you love”
“TURN YOUR MAPS INTO A GAME”
“POWERFUL MAP LAYERS”
“Find parking that works for you”
“GPS Locati”
“Lane-level navigation”
Developer Tools 143 examples · 55% of apps
“Discover Endless Apps”
“from anywhere.”
“Home Efficient Management”
“Linux 命令，随查随用”
“Fastest Servers”
“Join 5M+ Devs coding Python on the go”
Weather 129 examples · 48% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“Real-time 3D Radar”
“Keep track of the weather”
“Most Trusted Weather App with Proven Superior Accuracy™”
“Rain & Snow”
Related tactics.
Often on the same screenshot
- Has a subline45% of these screenshots, against 25% of every screenshot read
- Headline under five words67% of these screenshots, against 50% of every screenshot read
- Subline explains the headline31% of these screenshots, against 17% of every screenshot read
- Headline on one line23% of these screenshots, against 12% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- States a benefit50% of these screenshots, against 42% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with large headlines?
1571 of the 2295 top apps read across 23 App Store categories (68%) have at least one, and 3994 of their 12745 screenshots (31%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with large headlines?
Most common in Food & Drink (84 of 100 apps, 84%), Finance (81 of 100 apps, 81%) and Travel (79 of 100 apps, 79%). Least common in Weather (48 of 100 apps, 48%).
Should my app have App Store screenshots with large headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 151 of the 230 apps in a top ten do it (66%), against 1420 of the other 2065 (69%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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