One-line App Store screenshot headlines
The headline fits on a single line. One line leaves the most room for the app’s screen.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
28% 635 of 2295
Screenshots that do it
12% 1495 of 12745
The top tens
49 of 230 against 586 of the other 2065
1495 of the 12745 screenshots read (12%) do this, across 635 of the 2295 top apps in 23 App Store categories (28%). 49 of the 230 apps in a top ten do it (21%), against 586 of the other 2065 (28%): the top ten do it about as often as the rest. It is most common in Games (51% of apps) and least common in Reference (17%).
By category, most to least.
The share of each category’s top apps with one-line App Store screenshot headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 51% 51 of 100 | 37% 207 of 567 | 5 of 10 |
| Shopping | 37% 37 of 100 | 15% 87 of 562 | 1 of 10 |
| Photo & Video | 35% 35 of 100 | 16% 91 of 566 | 3 of 10 |
| Developer Tools | 32% 32 of 100 | 16% 81 of 507 | 2 of 10 |
| Entertainment | 31% 31 of 100 | 13% 69 of 544 | 4 of 10 |
| Utilities | 31% 31 of 100 | 12% 64 of 549 | 5 of 10 |
| Medical | 30% 30 of 100 | 11% 59 of 548 | 3 of 10 |
| Music | 29% 29 of 100 | 11% 62 of 550 | 1 of 10 |
| Graphics & Design | 28% 28 of 99 | 14% 77 of 564 | 2 of 10 |
| Travel | 28% 28 of 100 | 11% 61 of 561 | 2 of 10 |
| Food & Drink | 27% 27 of 100 | 11% 62 of 540 | 2 of 10 |
| Navigation | 26% 26 of 99 | 8% 46 of 566 | 2 of 10 |
| Lifestyle | 26% 26 of 100 | 9% 50 of 556 | 2 of 10 |
| Social Networking | 26% 26 of 100 | 10% 57 of 554 | 2 of 10 |
| Weather | 26% 26 of 100 | 7% 41 of 555 | 2 of 10 |
| Business | 25% 25 of 100 | 10% 53 of 554 | 2 of 10 |
| Education | 25% 25 of 100 | 11% 60 of 555 | 1 of 10 |
| Sports | 24% 24 of 100 | 10% 56 of 558 | 2 of 10 |
| Productivity | 22% 22 of 99 | 8% 43 of 551 | 1 of 10 |
| Finance | 21% 21 of 100 | 6% 35 of 581 | 0 of 10 |
| News | 20% 20 of 98 | 9% 49 of 517 | 2 of 10 |
| Health & Fitness | 18% 18 of 100 | 9% 53 of 574 | 1 of 10 |
| Reference | 17% 17 of 100 | 6% 32 of 566 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Games 207 examples · 51% of apps
“Find the Cats”
“Remove Arrows!”
“Large Tiles”
“SMASH!”
“MULTIPLE WAYS TO PLAY”
“HARVEST!”
Shopping 87 examples · 37% of apps
“Go live and start selling quickly.”
“FALL SUPER SALE”
“Buy it. Sell it. Love it.”
“Quince”
“Shop Online”
“Make it yours”
Photo & Video 91 examples · 35% of apps
“Amazing templates”
“Discover Shorts”
“Lenses”
“Get chatting”
“CREATE AND SHARE YOUR CIRCLE”
“Wireless Connection With Ease”
Developer Tools 81 examples · 32% of apps
“Learn”
“Second level message alert”
“完整 SSH 终端”
“That's done. Scriptable says: "The pollen count for grass is 4"”
“Unlin”
“Quickly access your KPIs”
Entertainment 69 examples · 31% of apps
“TikTok Pro - Events”
“Be the first to discover.”
“1000+ episodes”
“Play games on TV, with your phone as the controller.”
“Top Picks For You”
“Listen on your headphones”
Utilities 64 examples · 31% of apps
“Get help writing”
“实时预览”
“Cloud syncing”
“Clean Up”
“Govee”
“Detect motion using WiFi”
Medical 59 examples · 30% of apps
“SimplePractice Client Portal”
“Trends you can track”
“See your daily score”
“Virtual Care”
“Account activity notifications”
“Transaction History”
Music 62 examples · 29% of apps
“Unlimited Skips”
“Device Control”
“JBL Headphones”
“LISTEN”
“MusiChic”
“Switch sound modes at any time”
Graphics & Design 77 examples · 28% of apps
“Cinema-Grade Native 4K”
“Cast Your AI Self”
“AI VIRAL VIDEOS”
“Trace & Draw Easy”
“Collage Maker”
“Daily Updates”
Travel 61 examples · 28% of apps
“Defo Translator”
“Hail the future”
“TRUSTED TRAVELER”
“AI Street Map”
“Seamless mobility”
“Robotaxi”
Food & Drink 62 examples · 27% of apps
“ORDER AHEAD”
“Browse”
“Flyer deals”
“PICKUP”
“Early Access”
“+ 120 + 500 + 190”
Navigation 46 examples · 26% of apps
“Never miss a turn”
“Park without worries”
“GPS Locati”
“Lane-level navigation”
“Find the nearest station”
“in 6 min”
Lifestyle 50 examples · 26% of apps
“Inspire your style”
“Set your favorites”
“See your home at a glance”
“Left the car unlocked?”
“No Fake”
“Rocking Life With You”
Social Networking 57 examples · 26% of apps
“Let's get real.”
“Built for Privacy”
“Cherish Every Moment”
“Connect with Classmates How to Play”
“Community”
“Keep in Touch”
Weather 41 examples · 26% of apps
“Plan Accurately”
“Rain & Snow”
“Hurricane tracker”
“ONE STOP SHOP”
“Make the most of this nice weather that I generated for you. Or else.”
“Gentle Reminders”
Business 53 examples · 25% of apps
“Meeting with Soccer club”
“See your hard work pay off”
“Easy and”
“DELIVER SMILES”
“Complete onboarding tasks”
“Set up Alpine Ski House access”
Education 60 examples · 25% of apps
“Never miss an update”
“Your future is mobile”
“#1 Online Learning App”
“Госуслуги Моя школа”
“Inspire a Love of Reading”
“Also available in dark mode”
Sports 56 examples · 24% of apps
“UNDERDOG RIPS”
“FOLLOW EVERY MATCHUP”
“SCOUTING & RECRUITING”
“Access the MyPLAYER Builder”
“COWBOYS HUB”
“CALENDAR”
Productivity 43 examples · 22% of apps
“Use Authenticator to sign in”
“All day, all night”
“Work with many at once”
“100M+ users trust us”
“Take and make the call”
“Get set up in minutes”
Finance 35 examples · 21% of apps
“All-in-one app”
“Welcome to State Farm”
“Mobile check deposits”
“Insurance Made Easy”
“Access your account”
“Saves you money”
News 49 examples · 20% of apps
“Reach anyone”
“Read, watch, chat”
“Watch Live”
“Breaking News”
“AMERICA IS BACK”
“Add locations”
Health & Fitness 53 examples · 18% of apps
“Log your activities . . .”
“Cronometer”
“See what’s covered”
“Wayk”
“Rest well”
“Manage”
Reference 32 examples · 17% of apps
“Hello! how are you?”
“Real-Time Insights”
“Apple Design Award”
“Heart Rate Detection”
“Track Your Portfolio”
“TYPA - Free Restock Alerts App”
Related tactics.
Often on the same screenshot
- Headline under five words92% of these screenshots, against 50% of every screenshot read
- Headline readable at thumbnail size63% of these screenshots, against 31% of every screenshot read
- Has a subline40% of these screenshots, against 25% of every screenshot read
- Subline explains the headline32% of these screenshots, against 17% of every screenshot read
- Low contrast words26% of these screenshots, against 15% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are one-line App Store screenshot headlines?
635 of the 2295 top apps read across 23 App Store categories (28%) have at least one, and 1495 of their 12745 screenshots (12%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most one-line App Store screenshot headlines?
Most common in Games (51 of 100 apps, 51%), Shopping (37 of 100 apps, 37%) and Photo & Video (35 of 100 apps, 35%). Least common in Reference (17 of 100 apps, 17%).
Should my app have one-line App Store screenshot headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 49 of the 230 apps in a top ten do it (21%), against 586 of the other 2065 (28%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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