App Store screenshots with emoji
An emoji in the words. An emoji adds colour and an informal tone without a designed illustration.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
6% 127 of 2295
Screenshots that do it
1% 179 of 12745
The top tens
15 of 230 against 112 of the other 2065
179 of the 12745 screenshots read (1%) do this, across 127 of the 2295 top apps in 23 App Store categories (6%). 15 of the 230 apps in a top ten do it (7%), against 112 of the other 2065 (5%): the top ten do it about as often as the rest. It is most common in Finance (17% of apps) and least common in Utilities (1%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with emoji. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 4% 26 of 581 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 4% 22 of 540 | 2 of 10 |
| Shopping | 13% 13 of 100 | 3% 19 of 562 | 0 of 10 |
| Medical | 11% 11 of 100 | 2% 11 of 548 | 1 of 10 |
| Travel | 9% 9 of 100 | 2% 10 of 561 | 4 of 10 |
| Lifestyle | 8% 8 of 100 | 1% 8 of 556 | 1 of 10 |
| Education | 7% 7 of 100 | 2% 10 of 555 | 1 of 10 |
| Weather | 7% 7 of 100 | 2% 9 of 555 | 1 of 10 |
| Sports | 6% 6 of 100 | 2% 11 of 558 | 1 of 10 |
| Social Networking | 5% 5 of 100 | 1% 8 of 554 | 0 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 1 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 1 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Reference | 3% 3 of 100 | 2% 10 of 566 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | 1% 6 of 564 | 0 of 10 |
| Productivity | 1% 1 of 99 | 1% 5 of 551 | 0 of 10 |
| Music | 1% 1 of 100 | under 1% 1 of 550 | 0 of 10 |
| Utilities | 1% 1 of 100 | 1% 3 of 549 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 26 examples · 17% of apps
“America's #1 Choice for Banking™”
“Fidelity Crypto®”
“Just ask Fargo®”
“Drive Safe & Save®”
“Manage your Bank of America® banking and Merrill® investment accounts in one app”
“Mobile banking redesigned for everyday life”
Food & Drink 22 examples · 17% of apps
“Order McDelivery® to earn points & redeem rewards anywhere”
“Get $1 Drinks and Freezes* every day during Happier Hour®”
“SUBSCRIBER PERKS”
“Dutch Pass® A Swift & Secure Way To Pay”
“EARN POINTS FOR FINGER LICKIN’ GOOD® REWARDS”
“Recent, nearby or delivered, find your Subway®.”
Shopping 19 examples · 13% of apps
“Membership & Payments”
“Let them know their gift is on the way!”
“Save time with Scan & Go™ shopping.”
“How doers get more done.™”
“MyLowe's Rewards™”
“Get Smart Coupons®”
Medical 11 examples · 11% of apps
“Track your sleep therapy with your Resmed AirSense™ or AirCurve™ machine”
“You Put Them to Sleep, but We’ll Tell You When”
“ATTACH WRIST DEVICE”
“Refer and Be Rewarded”
“Your Journey, Your Way.”
“Manage your medication. Anytime. Anywhere.”
Travel 10 examples · 9% of apps
“Get a day-by-day view of your trip”
“Your AAdvantage® account dashboard”
“Fly with Southwest ®”
“Be Driven™”
“Moving Made Easier®”
“Found a hotel? Tap.”
Lifestyle 8 examples · 8% of apps
“It starts with a swipe™”
“My Birthday 🎉”
“Capture & detect Friendly Faces”
“start with something to say.”
“open-minded 🔥”
“Medically-Certified Dream Sock™”
Education 10 examples · 7% of apps
“Connect With Colleges And Scholarships”
“Choose Your Own Personalized Scenario 🤯”
“Ace your permit and driving test on the first try”
“Pimsleur®”
“Award-Winning First Foods® Database”
“Learn a new language by talking”
Weather 9 examples · 7% of apps
“Most Trusted Weather App with Proven Superior Accuracy™”
“HURRICANE TRACKER THE ULTIMATE STORM TRACKING APP!”
“Storm Radar™”
“DT! DEERCAST TRACK®”
“Awesome themes like Glamour & Yoga Cats™”
“Moon phases 🌙 Air Quality 💨 UV Index & more ☀️”
Sports 11 examples · 6% of apps
“America’s Sports Prediction Market”
“SINGLE APP SCOUTING EFFICIENCY”
“THE ONLY SPORTSBOOK ENHANCED WITH CAESARS REWARDS®”
“FASTEST + MOST ACCURATE CARD SCANNER APP”
“TEAMWORKS”
“FILTERING WITH BUCK TRACKER™ SPECIES RECOGNITION”
Social Networking 8 examples · 5% of apps
“See new pictures throughout the day”
“Discover events 📍 near you”
“Get Alerts When Friends Drink”
“ASHLEY MADISON”
“Reposts Remover ⛔”
“Meet people 👤 who get you”
Navigation 4 examples · 4% of apps
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
“Fuel Your Journey, Go the ExtraMile™”
“Track vehicle location with True-Time®”
“TRACK YOUR PURCHASES & SAVINGS”
Health & Fitness 4 examples · 4% of apps
“The #1 Food & Nutrition Tracking App”
“Fall asleep to Sleep Stories™ with your favorite voices”
“Check supplement quality with TrustScore®”
“Because health is personal™”
Games 3 examples · 3% of apps
“Climb the ranks.”
“HERE FOR YOU 24/7”
“BUILD YOUR ULTIMATE TEAM™”
Reference 10 examples · 3% of apps
“Catch Restocks Before They Sell Out”
“The #1 Muslim App”
“DISCOVER WHERE YOU'RE FROM 🌍”
“Find Stock Near You Before Leaving Home”
“SEE YOUR ETHNIC MIX💠”
“Only Alerts You Actually Want”
Business 2 examples · 2% of apps
“Get on your way with CarPlay®”
“Super Easy, Super Useful.”
Developer Tools 2 examples · 2% of apps
“Preview ↗ edge to edge.”
“This app is the best IDE I've met so far.”
Entertainment 2 examples · 2% of apps
“THE STREAMING HOME OF SHOWTIME®”
“Fall In Love With Characters”
Photo & Video 2 examples · 2% of apps
“Trusted photo partner”
“CATCHY FX AND FILTERS”
News 1 example · 1% of apps
“7,000+ Live Scanners”
Graphics & Design 6 examples · 1% of apps
“Turn Photos Into Cinematic✨ Videos”
“Photo To Video✨”
“Create Viral ✨ Dance Videos”
“Photo To Video Ads✨”
“Text To ✨ Video Creator”
“Replace Subject In Template✨”
Productivity 5 examples · 1% of apps
“Create podcast-style overviews with your AI research assistant 🤖”
“Upload sources like PDFs, websites, videos & more 🎙️”
“Create & join audio discussions to learn on the go 🚆”
“Ask Q’s & get answers with in-line citations 💬”
“Send sources to Gemini Notebook from anywhere on your device 📱”
Music 1 example · 1% of apps
“Earn Concert Cash® for your next Live Nation show.”
Utilities 3 examples · 1% of apps
“Take a Speedtest®”
“Universal Results”
“Detailed Results”
Related tactics.
Often on the same screenshot
- Has a subline46% of these screenshots, against 25% of every screenshot read
- States a benefit60% of these screenshots, against 42% of every screenshot read
- Playful tone23% of these screenshots, against 6% of every screenshot read
- Headline readable at thumbnail size48% of these screenshots, against 31% of every screenshot read
- Says “you” or “your”45% of these screenshots, against 29% of every screenshot read
- Subline explains the headline31% of these screenshots, against 17% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots with emoji?
127 of the 2295 top apps read across 23 App Store categories (6%) have at least one, and 179 of their 12745 screenshots (1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with emoji?
Most common in Finance (17 of 100 apps, 17%), Food & Drink (17 of 100 apps, 17%) and Shopping (13 of 100 apps, 13%). Least common in Utilities (1 of 100 apps, 1%).
Should my app have App Store screenshots with emoji?
The charts show who does it, not whether it would work for your app. Across the categories read, 15 of the 230 apps in a top ten do it (7%), against 112 of the other 2065 (5%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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