App Store screenshots with a percentage
A percent sign in the words. A percentage puts a size on a claim: a saving, an improvement, a share of users.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
3% 63 of 2295
Screenshots that do it
1% 74 of 12745
The top tens
9 of 230 against 54 of the other 2065
74 of the 12745 screenshots read (1%) do this, across 63 of the 2295 top apps in 23 App Store categories (3%). 9 of the 230 apps in a top ten do it (4%), against 54 of the other 2065 (3%): the top ten do it about as often as the rest. It is most common in Finance (15% of apps) and least common in Weather (0%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a percentage. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 15% 15 of 100 | 4% 23 of 581 | 4 of 10 |
| Shopping | 15% 15 of 100 | 3% 15 of 562 | 1 of 10 |
| Medical | 5% 5 of 100 | 1% 5 of 548 | 0 of 10 |
| Travel | 5% 5 of 100 | 1% 7 of 561 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Education | 3% 3 of 100 | 1% 3 of 555 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Food & Drink | 2% 2 of 100 | under 1% 2 of 540 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
| Music | 2% 2 of 100 | 1% 3 of 550 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Sports | 2% 2 of 100 | under 1% 2 of 558 | 1 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Navigation | 1% 1 of 99 | under 1% 1 of 566 | 0 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Reference | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Developer Tools | 0% 0 of 100 | 0% 0 of 507 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Lifestyle | 0% 0 of 100 | 0% 0 of 556 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
| Utilities | 0% 0 of 100 | 0% 0 of 549 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 23 examples · 15% of apps
“Earn 5% back”
“New: Earn 3.5% interest on savings”
“Earn up to 5% cash back with Venmo Stash rewards”
“Earn 5% cash back¹ with Chime Card.™”
“Unlock your membership”
“Grow your cash with 3.6% APY”
Shopping 15 examples · 15% of apps
“Save Up To 90% With Promo Codes”
“FALL SUPER SALE”
“70% OFF”
“Executive Reward”
“earn 5% back in rewards”
“Join myWalgreens”
Medical 5 examples · 5% of apps
“Save up to 80% at over 70,000+ pharmacies nationwide”
“Get expert care, 100% online”
“100% online”
“100% online”
“Save up to 80% on your prescriptions”
Travel 7 examples · 5% of apps
“Over a Million Hotels”
“SAVE 15-20% ON AVERAGE”
“1.7 Million Hotels.”
“Members save up to 20% on select stays”
“First App Booking? Get up to 17% OFF”
“DRIVERS GET 100% OF YOUR FARE”
Business 3 examples · 3% of apps
“Get hired 30% faster with the app*”
“Get Same Day Pay”
“Money when you need it most”
Education 3 examples · 3% of apps
“your personal AI English tutor”
“Your Personal AI Language Tutor”
“97% Verified Pass Rate”
Entertainment 2 examples · 2% of apps
“Every event. No hidden fees. Ever.”
“100% Buyer Guarantee”
Food & Drink 2 examples · 2% of apps
“Earn up to 20% back when you pay”
“Pros save up to 50% on every order”
Games 2 examples · 2% of apps
“BONUS GAME!”
“100% INSTANT BUYBACK”
Music 3 examples · 2% of apps
“5+ MILLION HAPPY USERS 93% POSITIVE FEEDBACK”
“Pump Up The Volume”
“Multi Scene 3D Surround”
Social Networking 2 examples · 2% of apps
“The Only App where people are 100% Real”
“Get Alerts When Friends Drink”
Sports 2 examples · 2% of apps
“GET UP TO $1,000 IN BONUS FUNDS”
“Get up to a 200%* Deposit Match”
News 1 example · 1% of apps
“0% INTEREST FOR UP TO 72 MONTHS”
Navigation 1 example · 1% of apps
“Recommended by”
Health & Fitness 1 example · 1% of apps
“SUPPORT A 100%”
Photo & Video 1 example · 1% of apps
“The easiest way to print your memories”
Reference 1 example · 1% of apps
“ENSURE 100% AI PRECISION”
Related tactics.
Often on the same screenshot
- Uses a number100% of these screenshots, against 8% of every screenshot read
- States a benefit89% of these screenshots, against 42% of every screenshot read
- Has a subline69% of these screenshots, against 25% of every screenshot read
- Headline readable at thumbnail size64% of these screenshots, against 31% of every screenshot read
- A word in a different colour50% of these screenshots, against 23% of every screenshot read
- Leads with price26% of these screenshots, against 1% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots with a percentage?
63 of the 2295 top apps read across 23 App Store categories (3%) have at least one, and 74 of their 12745 screenshots (1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a percentage?
Most common in Finance (15 of 100 apps, 15%), Shopping (15 of 100 apps, 15%) and Medical (5 of 100 apps, 5%). Least common in Weather (0 of 100 apps, 0%).
Should my app have App Store screenshots with a percentage?
The charts show who does it, not whether it would work for your app. Across the categories read, 9 of the 230 apps in a top ten do it (4%), against 54 of the other 2065 (3%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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