App Store screenshots that lead with price
Free, no subscription, one-time purchase. Free, no subscription and one-time purchase are all statements about what the reader will not have to pay.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
6% 132 of 2295
Screenshots that do it
1% 171 of 12745
The top tens
21 of 230 against 111 of the other 2065
171 of the 12745 screenshots read (1%) do this, across 132 of the 2295 top apps in 23 App Store categories (6%). 21 of the 230 apps in a top ten do it (9%), against 111 of the other 2065 (5%): the top ten do it about as often as the rest. It is most common in Shopping (25% of apps) and least common in Weather (0%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that lead with price. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 25% 25 of 100 | 6% 34 of 562 | 5 of 10 |
| Food & Drink | 21% 21 of 100 | 5% 25 of 540 | 4 of 10 |
| Travel | 15% 15 of 100 | 4% 23 of 561 | 0 of 10 |
| Finance | 14% 14 of 100 | 3% 19 of 581 | 2 of 10 |
| Sports | 13% 13 of 100 | 3% 15 of 558 | 5 of 10 |
| Entertainment | 10% 10 of 100 | 2% 12 of 544 | 2 of 10 |
| Navigation | 8% 8 of 99 | 2% 11 of 566 | 0 of 10 |
| Utilities | 5% 5 of 100 | 1% 6 of 549 | 1 of 10 |
| Medical | 4% 4 of 100 | 1% 6 of 548 | 1 of 10 |
| Health & Fitness | 2% 2 of 100 | under 1% 2 of 574 | 0 of 10 |
| Lifestyle | 2% 2 of 100 | 1% 3 of 556 | 1 of 10 |
| Music | 2% 2 of 100 | under 1% 2 of 550 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | 1% 3 of 566 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Business | 1% 1 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 1% 1 of 100 | under 1% 1 of 507 | 0 of 10 |
| Education | 1% 1 of 100 | under 1% 1 of 555 | 0 of 10 |
| Games | 1% 1 of 100 | under 1% 1 of 567 | 0 of 10 |
| Social Networking | 1% 1 of 100 | under 1% 1 of 554 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Shopping 34 examples · 25% of apps
“Sell with no fees”
“Free shipping on your first order!”
“Spend less. Smile more.”
“First free delivery in as fast as 1 hour”
“Free shopping rewards you can redeem for free gift cards”
“START COLLECTING WITH $1 PACKS.”
Food & Drink 25 examples · 21% of apps
“SAVE MORE AND GET $0 DELIVERY FEES WITH DASHPASS.”
“Join Taco Bell Rewards and get a free item*”
“Start earning free drinks with Starbucks Rewards”
“EARN FREE DOMINO'S EVERY 2 ORDERS.”
“Join Today For A FREE Medium Drink*”
“Free Food & Drinks Rewards”
Travel 23 examples · 15% of apps
“Exclusive Deals”
“Unlock discounts on long stays”
“SAVE 15-20% ON AVERAGE”
“Deal Alert: Save up to 40¢ per gallon”
“Better Prices, same stay”
“Upfront pricing zero surprises”
Finance 19 examples · 14% of apps
“Unlimited commission-free trades with J.P. Morgan.”
“Banking that skips the monthly fees”
“Trade crypto at the lowest cost on average”
“ZERO TRADING FEES WITH COINBASE ONE”
“Fee-free Overdraft⁵”
“100% FREE BANKING. FINALLY.”
Sports 15 examples · 13% of apps
“SPEND $5 GET $150”
“Deposit $10 Get $50”
“GET $250”
“PLAY $5 GET $150”
“FREE SHIPPING + RETURNS”
“SPEND 10 GET 100 IN BONUS PLAY”
Entertainment 12 examples · 10% of apps
“YOUR FIRST $10 IS ON US”
“Included with your Netflix membership!”
“Compare all pricing options”
“No Fee Tickets.”
“Save even more on your seat with Zone Deals”
“Awesome Shows At Zero Cost”
Navigation 11 examples · 8% of apps
“Claim free or discounted parking”
“Save on select in-store purchases and Chevron and Texaco fuel at participating locations”
“EXCLUSIVE SAVINGS WHEN YOU QUALIFY FOR PREMIER STATUS”
“Find free parking”
“SAVE AT LEAST A DIME, EVERY TIME”
“GET DISCOUNTS WITH MOBILE COUPONS.”
Utilities 6 examples · 5% of apps
“Try AT&T WirelessSM free for 30 days”
“FREE VPN FOR IPHONE”
“LOW-COST INTERNATIONAL CALLING”
“Cheap Calls to US & CA”
“Find Low Prices”
“Save on wireless, internet, accessories”
Medical 6 examples · 4% of apps
“Save money staying in-network”
“Save up to 80% at over 70,000+ pharmacies nationwide”
“The easiest way to save on contacts”
“Save up to 80% on your prescriptions”
“Get a free coupon to use at the pharmacy”
“Free returns, exchanges, & 24/7 support”
Health & Fitness 2 examples · 2% of apps
“Save by booking with ClassPass”
“Free group step challenges”
Lifestyle 3 examples · 2% of apps
“Free stuff and new perks every week with T-Mobile Tuesdays.”
“Discounts”
“Try the T-Mobile Network for free.”
Music 2 examples · 2% of apps
“No surprise fees at the end”
“Free Live Radio”
Photo & Video 3 examples · 2% of apps
“Get 1,000 free 4x6 photo prints a year”
“Video editing without the price tag.”
“No subscriptions, No commitments. Just free prints.”
Reference 2 examples · 2% of apps
“Free, open, and ad-free”
“TYPA - Free Restock Alerts App”
News 1 example · 1% of apps
“0% INTEREST FOR UP TO 72 MONTHS”
Graphics & Design 1 example · 1% of apps
“Free Themes To Try”
Business 2 examples · 1% of apps
“Shop wholesale prices and save.”
“Free shipping on qualified purchases.”
Developer Tools 1 example · 1% of apps
“PRO Features One Purchase”
Education 1 example · 1% of apps
“Free dictionary searches”
Games 1 example · 1% of apps
“JUST $1”
Social Networking 1 example · 1% of apps
“Low cost INTERNATIONAL CALLS”
Related tactics.
Often on the same screenshot
- States a benefit95% of these screenshots, against 42% of every screenshot read
- Uses a number37% of these screenshots, against 8% of every screenshot read
- Solid background50% of these screenshots, against 32% of every screenshot read
- A word in a different colour39% of these screenshots, against 23% of every screenshot read
- Has a subline39% of these screenshots, against 25% of every screenshot read
- Badge22% of these screenshots, against 9% of every screenshot read
More in meaning
- Plain tone90%
- Leads with a feature87%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Names its audience17%
- Subline adds a second benefit17%
- Asks for an action16%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Technical tone5%
- Leads with what is new4%
- Leads with who it is for4%
- Leads with a problem2%
Questions, answered from the chart.
How common are App Store screenshots that lead with price?
132 of the 2295 top apps read across 23 App Store categories (6%) have at least one, and 171 of their 12745 screenshots (1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that lead with price?
Most common in Shopping (25 of 100 apps, 25%), Food & Drink (21 of 100 apps, 21%) and Travel (15 of 100 apps, 15%). Least common in Weather (0 of 100 apps, 0%).
Should my app have App Store screenshots that lead with price?
The charts show who does it, not whether it would work for your app. Across the categories read, 21 of the 230 apps in a top ten do it (9%), against 111 of the other 2065 (5%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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