App Store screenshots with a badge
A badge such as Editors’ Choice or Featured. A badge is a small mark of recognition, such as a feature by Apple, set beside the headline or the screen.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
33% 750 of 2295
Screenshots that do it
9% 1108 of 12745
The top tens
77 of 230 against 673 of the other 2065
1108 of the 12745 screenshots read (9%) do this, across 750 of the 2295 top apps in 23 App Store categories (33%). 77 of the 230 apps in a top ten do it (33%), against 673 of the other 2065 (33%): the top ten do it about as often as the rest. It is most common in Entertainment (48% of apps) and least common in Developer Tools (20%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a badge. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Entertainment | 48% 48 of 100 | 15% 84 of 544 | 3 of 10 |
| Shopping | 48% 48 of 100 | 16% 88 of 562 | 5 of 10 |
| Education | 45% 45 of 100 | 12% 67 of 555 | 7 of 10 |
| Social Networking | 45% 45 of 100 | 13% 74 of 554 | 3 of 10 |
| Finance | 41% 41 of 100 | 9% 52 of 581 | 2 of 10 |
| Travel | 41% 41 of 100 | 12% 70 of 561 | 3 of 10 |
| Food & Drink | 38% 38 of 100 | 10% 52 of 540 | 3 of 10 |
| Health & Fitness | 36% 36 of 100 | 10% 57 of 574 | 4 of 10 |
| Sports | 35% 35 of 100 | 11% 61 of 558 | 5 of 10 |
| Business | 34% 34 of 100 | 9% 51 of 554 | 2 of 10 |
| Lifestyle | 32% 32 of 100 | 8% 45 of 556 | 4 of 10 |
| Reference | 32% 32 of 100 | 8% 44 of 566 | 4 of 10 |
| Graphics & Design | 31% 31 of 99 | 8% 43 of 564 | 3 of 10 |
| Photo & Video | 30% 30 of 100 | 7% 40 of 566 | 3 of 10 |
| Navigation | 28% 28 of 99 | 6% 34 of 566 | 2 of 10 |
| News | 28% 27 of 98 | 8% 39 of 517 | 3 of 10 |
| Games | 25% 25 of 100 | 7% 39 of 567 | 3 of 10 |
| Productivity | 24% 24 of 99 | 6% 31 of 551 | 1 of 10 |
| Music | 24% 24 of 100 | 5% 30 of 550 | 2 of 10 |
| Utilities | 24% 24 of 100 | 5% 27 of 549 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 27 of 548 | 4 of 10 |
| Weather | 21% 21 of 100 | 5% 30 of 555 | 4 of 10 |
| Developer Tools | 20% 20 of 100 | 5% 23 of 507 | 3 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Entertainment 84 examples · 48% of apps
“Your Unlimited Short-Drama Hub”
“Watch offline anytime”
“VIP Exclusive”
“Premium Immersive Drama Series”
“Earn real money playing games!”
“Explore Exclusive Onginals”
Shopping 88 examples · 48% of apps
“TEMU CATEGORIES”
“Score deals created just for you”
“First free delivery in as fast as 1 hour”
“Deals insights for smart shoppers”
“Trusted by 2M+ Deal Hunters”
“...OR INSTANTLY EXCHANGE THEM.”
Education 67 examples · 45% of apps
“Explore Possible Careers”
“All-In-One Study Buddy”
“Speak English like a native”
“Everything you need to stay involved”
“In-Depth Courses”
Social Networking 74 examples · 45% of apps
“Say it your way”
“Tap any post to reveal the products inside.”
“Get in your favorite creators’ inner circle”
“No matter who you gather with, BAND makes it easy to connect and stay together.”
“Add a review and tags to each entry, then share and discuss with others”
“Fantastic PK Show”
Finance 52 examples · 41% of apps
“Millions of people already do.”
“LIVETRADE SPORTS”
“Securely pay & manage your bill”
“America's #1 Rated Brokerage for DIY Investor Satisfaction.”
“Get paid up to 2 days early3 Earlier paydays are easy with Dave”
Travel 70 examples · 41% of apps
“Plan one-of-a-kind trips all in one app”
“Get app-exclusive deals”
“Bundle & Save on flights and hotels*”
“Book the perfect car near you”
“Easy as 1-2-3: Claim offers, shop as usual, earn cash back.”
Food & Drink 52 examples · 38% of apps
“Get $1 Drinks and Freezes* every day during Happier Hour®”
“Mid-week grocery run. Without the run.”
“Start earning free drinks with Starbucks Rewards”
“GET IT AGAIN”
“SUBSCRIBER PERKS”
“EARN POINTS FOR FINGER LICKIN’ GOOD® REWARDS”
Health & Fitness 57 examples · 36% of apps
“WITHDRAW REWARDS AT $1”
“Hold brands ACCOUNTABLE”
“Track your progress as you go”
“Know What You're Eating”
“Score more. Spend less.”
“The app that converts your steps into rewards”
Sports 61 examples · 35% of apps
“SPEND $5 GET $150”
“America’s Sports Prediction Market”
“REWARDS CLUB”
“LATEST NEWS ACROSS THE LEAGUE”
“FIND YOUR PERFECT GAME”
“BET $20 GET $350”
Business 51 examples · 34% of apps
“Engage with business news and insights.”
“Submit expense reports”
“Upload your documents”
“Build trust with a WhatsApp business profile and Meta Verified badge”
“Get insights across documents.”
Lifestyle 45 examples · 32% of apps
“T-Mobile services at your fingertips”
“Keep the Party Going”
“Meet someone that also wants to get off dating apps”
“First dates hit different with friends”
“TRUSTED BY 50 million CLIENTS”
“Never lose track of your appointments”
Reference 44 examples · 32% of apps
“Translator Keyboard”
“Study Plans & Reading Plans”
“Efficient Text Translator”
“Collecting has never been Easier”
“Text Translator”
“Deepen Your Faith in God”
Graphics & Design 43 examples · 31% of apps
“Cinema-Grade Native 4K”
“Customize Lock & Home Screen”
“Live & Still Wallpapers”
“OS 27 Ready”
“Turn Photos Into Cinematic✨ Videos”
“Clean up any image in seconds”
Photo & Video 40 examples · 30% of apps
“Amazing templates”
“Create”
“Go viral everywhere”
“SEARCH”
“Discover new streams, clips, and stories”
“PixVerse Lite”
Navigation 34 examples · 28% of apps
“Live Traffic Cams Skip the Jam”
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
“Get your digital receipt and be on your way”
“Speed Camera Alerts”
“Claim free or discounted parking”
“MapXplorer”
News 39 examples · 28% of apps
“Reach anyone”
“Watch the stories unfold in video.”
“See what’s active or no longer a threat”
“What's happening in your world?”
“4,500+ Premium Sources”
Games 39 examples · 25% of apps
“UNIQUE OBSTACLES!”
“Find your next favorite game”
“BEAUTY IN ARROWS”
“TRAIN YOUR BRAIN”
Productivity 31 examples · 24% of apps
“Sort your mail”
“Designed to simplify your life”
“the Digital Detox Leaderboard!”
“Never take notes again”
“Choose from 200+ Voices”
“Choose the right words”
Music 30 examples · 24% of apps
“START SHARING YOUR SOUND”
“Follow your favorite artists on Audiomack”
“Explore Inspiration”
“JBL Headphones”
“Master new skills”
“JBL PORTABLE”
Utilities 27 examples · 24% of apps
“passwords and payment info”
“Clean Up”
“Excellent Customer”
“Epic experiences, daily drops and presale access”
“Your privacy is our priority Swiss Privacy”
“VPN ANYWHERE ANYTIME”
Medical 27 examples · 21% of apps
“All your health info in one place”
“Shop your way with pickup, shipping and delivery options”
“Stay Updated With Alerts & Notifications”
“Save money staying in-network”
“Save up to 80% at over 70,000+ pharmacies nationwide”
“Live Chat”
Weather 30 examples · 21% of apps
“Be Informed”
“See it clearly with radar built for fast decisions”
“Most Trusted Weather App with Proven Superior Accuracy™”
“Flight Weather for Pilots”
“LIVE RAIN MAP RADAR & FORECAST”
“NOAA weather radar live”
Developer Tools 23 examples · 20% of apps
“Home Efficient Management”
“Promote your app with exciting marketing assets”
Related tactics.
Often on the same screenshot
- Arrows or callouts36% of these screenshots, against 15% of every screenshot read
- A word in a different colour37% of these screenshots, against 23% of every screenshot read
- A photograph58% of these screenshots, against 48% of every screenshot read
- A person in the picture35% of these screenshots, against 26% of every screenshot read
- Star rating shown12% of these screenshots, against 4% of every screenshot read
- Laurel or award10% of these screenshots, against 3% of every screenshot read
More in proof
Questions, answered from the chart.
How common are App Store screenshots with a badge?
750 of the 2295 top apps read across 23 App Store categories (33%) have at least one, and 1108 of their 12745 screenshots (9%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a badge?
Most common in Entertainment (48 of 100 apps, 48%), Shopping (48 of 100 apps, 48%) and Education (45 of 100 apps, 45%). Least common in Developer Tools (20 of 100 apps, 20%).
Should my app have App Store screenshots with a badge?
The charts show who does it, not whether it would work for your app. Across the categories read, 77 of the 230 apps in a top ten do it (33%), against 673 of the other 2065 (33%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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