App Store screenshots with quotation marks
Words set inside quotation marks. Quotation marks signal that the words are someone else’s, whether or not a source is named.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
5% 125 of 2295
Screenshots that do it
1% 143 of 12745
The top tens
12 of 230 against 113 of the other 2065
143 of the 12745 screenshots read (1%) do this, across 125 of the 2295 top apps in 23 App Store categories (5%). 12 of the 230 apps in a top ten do it (5%), against 113 of the other 2065 (5%): the top ten do it about as often as the rest. It is most common in Reference (19% of apps) and least common in Games (0%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with quotation marks. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 19% 19 of 100 | 5% 27 of 566 | 4 of 10 |
| Education | 11% 11 of 100 | 2% 11 of 555 | 1 of 10 |
| Lifestyle | 10% 10 of 100 | 2% 12 of 556 | 1 of 10 |
| Social Networking | 8% 8 of 100 | 1% 8 of 554 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 10 of 550 | 0 of 10 |
| News | 6% 6 of 98 | 1% 7 of 517 | 1 of 10 |
| Productivity | 6% 6 of 99 | 1% 7 of 551 | 1 of 10 |
| Health & Fitness | 6% 6 of 100 | 1% 6 of 574 | 0 of 10 |
| Finance | 5% 5 of 100 | 1% 5 of 581 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 1 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 0 of 10 |
| Business | 4% 4 of 100 | 1% 4 of 554 | 0 of 10 |
| Food & Drink | 4% 4 of 100 | 1% 4 of 540 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 1 of 10 |
| Travel | 4% 4 of 100 | 1% 5 of 561 | 0 of 10 |
| Utilities | 4% 4 of 100 | 1% 4 of 549 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 4 of 555 | 2 of 10 |
| Graphics & Design | 3% 3 of 99 | 1% 3 of 564 | 0 of 10 |
| Entertainment | 3% 3 of 100 | 1% 3 of 544 | 0 of 10 |
| Photo & Video | 3% 3 of 100 | 1% 3 of 566 | 0 of 10 |
| Sports | 3% 3 of 100 | 1% 3 of 558 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 0% 0 of 100 | 0% 0 of 567 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Reference 27 examples · 19% of apps
“Translate Anything”
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“THE #1 FAITH APP”
“Get personalized prayers and verses”
“Interact with God's Wisdom”
“FIND GOD'S PEACE IN PRAYER.”
Education 11 examples · 11% of apps
“We’re the answer to “how was school today?””
“Award winning microlearning app”
“Improve with Instant Feedback”
“Seek Advice Without Fear”
“Improve Communication & Confidence”
“Your child will Learn to read”
Lifestyle 12 examples · 10% of apps
“Attract people who actually get you”
“SEE IMPORTANT MOMENTS”
“Enhance your driving experience”
“Show who you are from the start”
“Search it how you say it”
“Hire the right pro for your project.”
Social Networking 8 examples · 8% of apps
'Where to watch' now powered by JustWatch! Upgrade to Pro to set and filter by your favorite streaming services.
“the fastest, most reliable & easiest to use.”
“MARRIAGE TIMELINE”
“Connect Faster with Vibes”
“The Only App where people are 100% Real”
“I came here and within 5 min had an interview and in less than 24hrs a new job.”
Music 10 examples · 7% of apps
“Robyn K.”
“CONNECT”
“Trusted by millions of DJs”
“Find your frequency.”
“Share lyrics as Quotes”
“CarPlay Lyrics”
News 7 examples · 6% of apps
“Get diverse and reliable perspectives on major stories”
“Find calm in the chaos”
“Sharpen your wit with cartoons and humor.”
“Get smart suggestions in “For you”.”
“Build a library of inspiring passages and quotes.”
“Últimas noticias y titulares destacados”
Productivity 7 examples · 6% of apps
“Talk, type, or share your camera to explore ideas”
“Collaborate and share securely”
"The most awesome snack we've ever tried."
“Authenticator App”
“200K+ audiobooks”
“your simple day planner”
Health & Fitness 6 examples · 6% of apps
"I finally feel motivated to be consistent in my journey."
“Voice Logging”
“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
“Get professional and affordable counseling online”
“I don't even have to think about my workouts, I just open the app and go, that's the best part.”
“نظام صيام لحرق الدهون”
Finance 5 examples · 5% of apps
“24/7 support with the GEICO AI Assistant”
“Testimonials”
“Join over 6 million members”
“SEND AND RECEIVE MONEY WITH ZELLE®”
“Find More Margin Make More Progress”
Medical 6 examples · 5% of apps
“Communicate with your care team and more, anywhere, antime.”
“Fast, easy savings at your local pharmacy”
“We've upgraded to a new app!”
“Find a top provider near you”
“Track from Anywhere”
“Easily attend virtual visits with members of your care team.”
Navigation 4 examples · 4% of apps
“Select Pluses”, a new spot for great deals in Yandex Maps
“Recommended by”
“Locate parcel lines”
“NAVIGATION NEVER SOUNDED LIKE THIS”
Business 4 examples · 4% of apps
“Say why you're interested. Move to the top of the list.”
“Super Easy, Super Useful.”
“Get a snapshot of how your team’s doing in key moments”
“Get smart on salary”
Food & Drink 4 examples · 4% of apps
“GET THE KFC APP FOR "finger lickin' good" DEALS & REWARDS”
“The ultimate restaurant “spreadsheet”, “note”, “doc””
“wonder The app that says goodbye to “okay, fine” dining”
“YOUR "USUAL" FASTER”
Shopping 4 examples · 4% of apps
“Trusted by 2M+ Deal Hunters”
“Let them know their gift is on the way!”
“I highly recommend always using CARFAX if it’s just for information purposes to be more secure in your buying decisions.”
“New + Now”
Travel 5 examples · 4% of apps
“I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch.”
“What you see isn't always "the Best Price"”
“Wow! Truly phenomenal.”
“Instant Alerts”
“3D View”
Utilities 4 examples · 4% of apps
“Discover the function that best fits “you.””
“「Hey Tuya」”
“BUY YOUR MINT PLAN, RIGHT IN THE APP”
“Send a Sweet "Miss You"”
Weather 4 examples · 4% of apps
“Be safer before, during and after the storm”
“Global Weather Forecasts”
“The Ultimate Weather Watch Face”
“Those days of broken rain gauges are finally over”
Graphics & Design 3 examples · 3% of apps
“Unique Avatars”
"I use FlipaClip to make millions of people laugh!"
“Swipe Right to Save”
Entertainment 3 examples · 3% of apps
“FUELED BY YOUR IMAGINATION”
“Turn ‘What to do?’ into ‘Let’s do it!’”
“Get ratings and reviews from friends you trust”
Photo & Video 3 examples · 3% of apps
“Your photos in every room”
“Trusted photo partner”
“Serving It-Girl Aesthetics in One Tap”
Sports 3 examples · 3% of apps
“COMPETE WITH FRIENDS”
“Must have for anyone who takes betting seriously.”
“the best hunting app for landowners”
Developer Tools 3 examples · 2% of apps
“Bluetooth scanner finds nearby devices.”
“Go from idea to build-ready”
“Inspect device services and characteristics.”
Related tactics.
Often on the same screenshot
- Says “I” or “my”50% of these screenshots, against 3% of every screenshot read
- User quote34% of these screenshots, against 1% of every screenshot read
- Star rating shown36% of these screenshots, against 4% of every screenshot read
- States a benefit70% of these screenshots, against 42% of every screenshot read
- Has a subline42% of these screenshots, against 25% of every screenshot read
- No app screen at all20% of these screenshots, against 4% of every screenshot read
More in proof
Questions, answered from the chart.
How common are App Store screenshots with quotation marks?
125 of the 2295 top apps read across 23 App Store categories (5%) have at least one, and 143 of their 12745 screenshots (1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with quotation marks?
Most common in Reference (19 of 100 apps, 19%), Education (11 of 100 apps, 11%) and Lifestyle (10 of 100 apps, 10%). Least common in Games (0 of 100 apps, 0%).
Should my app have App Store screenshots with quotation marks?
The charts show who does it, not whether it would work for your app. Across the categories read, 12 of the 230 apps in a top ten do it (5%), against 113 of the other 2065 (5%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages