Utilities app screenshots with quotation marks
Words set inside quotation marks. Quotation marks signal that the words are someone else’s, whether or not a source is named.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
4 of the 549 Utilities screenshots read (1%) do this, across 4 of the top 100 apps (4%). 0 of the top ten do it (0%), against 4 of the other 90 (4%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 12th for this. It is most common in Reference (19% of apps) and least common in Games (0%).
All 4 examples from the chart.
Every one of the Utilities app screenshots with quotation marks on the chart, the highest app first.
“Discover the function that best fits “you.””
“「Hey Tuya」”
“BUY YOUR MINT PLAN, RIGHT IN THE APP”
“Send a Sweet "Miss You"”
Real headline examples, word for word.
The words on all 4 that carry any, as each app wrote them.
“Discover the function that best fits “you.””
“you.”Sony | Sound Connect · #20 · screenshot 3“「Hey Tuya」”
Your AI Assistant for LivingTuya: Smart Life, Smart Living · #26 · screenshot 1“BUY YOUR MINT PLAN, RIGHT IN THE APP”
“Shocked. Stunned. Amazed.”Mint Mobile · #72 · screenshot 1“Send a Sweet "Miss You"”
“Miss You”Love8 - App for Couples · #97 · screenshot 5
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is Sony | Sound Connect, at #20.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 19% 19 of 100 | 5% 27 of 566 | 4 of 10 |
| Education | 11% 11 of 100 | 2% 11 of 555 | 1 of 10 |
| Lifestyle | 10% 10 of 100 | 2% 12 of 556 | 1 of 10 |
| Social Networking | 8% 8 of 100 | 1% 8 of 554 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 10 of 550 | 0 of 10 |
| News | 6% 6 of 98 | 1% 7 of 517 | 1 of 10 |
| Productivity | 6% 6 of 99 | 1% 7 of 551 | 1 of 10 |
| Health & Fitness | 6% 6 of 100 | 1% 6 of 574 | 0 of 10 |
| Finance | 5% 5 of 100 | 1% 5 of 581 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 1 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 0 of 10 |
| Business | 4% 4 of 100 | 1% 4 of 554 | 0 of 10 |
| Food & Drink | 4% 4 of 100 | 1% 4 of 540 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 1 of 10 |
| Travel | 4% 4 of 100 | 1% 5 of 561 | 0 of 10 |
| Utilities | 4% 4 of 100 | 1% 4 of 549 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 4 of 555 | 2 of 10 |
| Graphics & Design | 3% 3 of 99 | 1% 3 of 564 | 0 of 10 |
| Entertainment | 3% 3 of 100 | 1% 3 of 544 | 0 of 10 |
| Photo & Video | 3% 3 of 100 | 1% 3 of 566 | 0 of 10 |
| Sports | 3% 3 of 100 | 1% 3 of 558 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 0% 0 of 100 | 0% 0 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Says “you” or “your”100% of these screenshots, against 27% of all Utilities screenshots
- Light100% of these screenshots, against 55% of all Utilities screenshots
- Tells you to do something75% of these screenshots, against 39% of all Utilities screenshots
- Illustration or mascot75% of these screenshots, against 43% of all Utilities screenshots
- Screen fills the picture100% of these screenshots, against 78% of all Utilities screenshots
- Words at the top100% of these screenshots, against 86% of all Utilities screenshots
More in proof
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with quotation marks?
Which Utilities apps have App Store screenshots with quotation marks?
Should my Utilities app have App Store screenshots with quotation marks?
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