Utilities app screenshots that say “you”
Speaks to the reader directly. Speaking to the reader makes the line about what they get, not about the app.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
66% 66 of 100
Screenshots that do it
27% 148 of 549
The top ten
6 of 10 against 60 of the other 90
148 of the 549 Utilities screenshots read (27%) do this, across 66 of the top 100 apps (66%). 6 of the top ten do it (60%), against 60 of the other 90 (67%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 15th for this. It is most common in Finance (92% of apps) and least common in Weather (31%).
12 examples from the chart.
12 of the 148 Utilities app screenshots that say “you”, one from each app, the highest on the chart first.
“Find more of what you love with Discover”
“Ask ✦ Gemini while you browse”
“Stronger security with Google Authenticator”
“Conveniently Control Your Devices”
“Manage your mobile devices, plans, usage and more”
“Pay your bill in seconds”
“The easiest way to manage”
“One App, All Your Services ...”
“Hide your real IP address and location”
“Just Blink and Youre Home”
“Manage your network and devices”
“Secure Your Account With 2FA”
Real headline examples, word for word.
The words on 40 of the 148 that carry any, as each app wrote them.
“Find more of what you love with Discover”
Google · #1 · screenshot 1“Ask ✦ Gemini while you browse”
Google Chrome · #3 · screenshot 2“Stronger security with Google Authenticator”
Get verification codes for all your accounts using 2-Step VerificationGoogle Authenticator · #4 · screenshot 1“Conveniently Control Your Devices”
Govee Home · #6 · screenshot 2“Manage your mobile devices, plans, usage and more”
My Verizon · #8 · screenshot 4“Pay your bill in seconds”
AT&T · #10 · screenshot 5“The easiest way to manage”
your Xfinity experienceXfinity · #11 · screenshot 1“One App, All Your Services ...”
My Spectrum · #12 · screenshot 1“Hide your real IP address and location”
Proton VPN: Fast & Secure · #13 · screenshot 4“Just Blink and Youre Home”
Blink Home Monitor · #14 · screenshot 1“Manage your network and devices”
Starlink · #15 · screenshot 3“Secure Your Account With 2FA”
Authenticator ℠ App · #16 · screenshot 2“GET YOUR TABS IN ORDER”
Opera Browser with VPN · #17 · screenshot 4“Video on your car display”
Wide-screen controls, designed for passengersCarTV - M3U IPTV Player & Cast · #18 · screenshot 1“DuckDuckGo VPN”
Secure your connection, anytime, anywhere.DuckDuckGo, optional Duck.ai · #19 · screenshot 6“Discover the function that best fits “you.””
“you.”Sony | Sound Connect · #20 · screenshot 3“How to apply for an ETA”
1. Confirm your identity 2. Answer some questions 3. Pay for your applicationUK ETA · #21 · screenshot 2“Ask your built-in AI assistant”
Brave Browser & Search Engine · #23 · screenshot 5“Go big on your online protection”
150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1“Add your servers as simply as possible”
Happ - Proxy Utility · #25 · screenshot 1“「Hey Tuya」”
Your AI Assistant for LivingTuya: Smart Life, Smart Living · #26 · screenshot 1“Your privacy is a beautiful thing.”
Firefox Fast & Private Browser · #27 · screenshot 3“See who's calling you”
Truecaller: Premium Caller ID · #29 · screenshot 1“Dashboard”
Manage your network even when you're awayTP-Link Tether · #30 · screenshot 2“Your Epic Games account on the go”
Epic Games · #32 · screenshot 1“Public Wi-Fi Protection”
Protects and encrypts your online activity when using public Wi-FiAT&T ActiveArmor® · #35 · screenshot 2“Offers & Rewards”
to save you moneyPayRange · #36 · screenshot 5“Print from and scan to Brother printers easily from your mobile device.”
Brother Mobile Connect · #38 · screenshot 1“MIRROR YOUR PHOTOS & VIDEOS”
Screen Mirroring App: Smart TV · #40 · screenshot 5“Your Photo Summary”
Swipewipe: Photo Cleaner · #41 · screenshot 4“Attractive Reward System”
Every interaction with 3D models earns you points.Bambu Handy · #42 · screenshot 5“Build Your Car Dashboard”
myCar: Car Widgets & Dashboard · #43 · screenshot 1“Your Home”
We make it easy to pay rent, request maintenance, or reserve amenities. (Options vary based on each community)RentCafe Resident · #44 · screenshot 1“BIBLE TRIVIA”
Strengthen your faith by detailsHoly Bible Faith:Verse&Audio · #48 · screenshot 5“Access your favorite content”
VPN - Free VPN Potato ™ · #49 · screenshot 1“Find Your Devices Fast”
Find Air - My Device Tracker · #50 · screenshot 2“You're seconds away from a more private Internet.”
1.1.1.1: Faster Internet · #52 · screenshot 2“ALL YOUR FAVORITE SERVICES”
Free VPN by Free VPN .org™ · #54 · screenshot 5“Privacy Your Way”
VPN Unlimited・Proxy Master App · #55 · screenshot 4“Choose from thousands of apps to customize your Garmin device.”
Connect IQ™ Store · #57 · screenshot 1
Top ten Utilities apps that do it.
- #1Google3 of its 6 screenshots
- #3Google Chrome3 of its 6 screenshots
- #4Google Authenticator4 of its 6 screenshots
- #6Govee Home2 of its 6 screenshots
- #8My Verizon2 of its 6 screenshots
- #10AT&T1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 92% 92 of 100 | 47% 275 of 581 | 10 of 10 |
| Food & Drink | 92% 92 of 100 | 41% 222 of 540 | 9 of 10 |
| Travel | 86% 86 of 100 | 38% 214 of 561 | 10 of 10 |
| Lifestyle | 84% 84 of 100 | 39% 216 of 556 | 9 of 10 |
| Health & Fitness | 83% 83 of 100 | 40% 232 of 574 | 8 of 10 |
| Shopping | 81% 81 of 100 | 38% 214 of 562 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 32% 175 of 544 | 10 of 10 |
| Social Networking | 79% 79 of 100 | 34% 188 of 554 | 9 of 10 |
| Productivity | 78% 77 of 99 | 30% 168 of 551 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 210 of 548 | 9 of 10 |
| Sports | 74% 74 of 100 | 26% 145 of 558 | 7 of 10 |
| Business | 73% 73 of 100 | 36% 198 of 554 | 8 of 10 |
| Navigation | 68% 67 of 99 | 26% 145 of 566 | 6 of 10 |
| Music | 67% 67 of 100 | 27% 150 of 550 | 7 of 10 |
| Reference | 66% 66 of 100 | 27% 150 of 566 | 7 of 10 |
| Utilities | 66% 66 of 100 | 27% 148 of 549 | 6 of 10 |
| Education | 65% 65 of 100 | 25% 137 of 555 | 5 of 10 |
| Graphics & Design | 61% 60 of 99 | 20% 113 of 564 | 5 of 10 |
| News | 57% 56 of 98 | 22% 115 of 517 | 8 of 10 |
| Photo & Video | 55% 55 of 100 | 20% 115 of 566 | 5 of 10 |
| Developer Tools | 53% 53 of 100 | 19% 94 of 507 | 6 of 10 |
| Games | 31% 31 of 100 | 8% 43 of 567 | 5 of 10 |
| Weather | 31% 31 of 100 | 11% 62 of 555 | 3 of 10 |
Related tactics.
Often on the same screenshot
- States a benefit58% of these screenshots, against 42% of all Utilities screenshots
- Tells you to do something54% of these screenshots, against 39% of all Utilities screenshots
- Subline explains the headline33% of these screenshots, against 18% of all Utilities screenshots
- Has a subline42% of these screenshots, against 28% of all Utilities screenshots
- Light66% of these screenshots, against 55% of all Utilities screenshots
- Words at the top96% of these screenshots, against 86% of all Utilities screenshots
More in words
- Has a headline96%
- Headline under five words86%
- Tells you to do something73%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- No words at all15%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots that say “you”?
66 of the top 100 Utilities apps (66%) have at least one, and 148 of their 549 screenshots (27%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots that say “you”?
In the top ten: Google (#1), Google Chrome (#3), Google Authenticator (#4), Govee Home (#6), My Verizon (#8) and AT&T (#10). Further down the chart: Xfinity (#11), My Spectrum (#12), Proton VPN: Fast & Secure (#13), Blink Home Monitor (#14) and Starlink (#15), and 55 more.
Should my Utilities app have App Store screenshots that say “you”?
The chart shows who does it, not whether it would work for your app. 6 of the top ten Utilities apps do it (60%), against 60 of the other 90 (67%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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