Photo & Video app screenshots that say “you”
Speaks to the reader directly. Speaking to the reader makes the line about what they get, not about the app.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
55% 55 of 100
Screenshots that do it
20% 115 of 566
The top ten
5 of 10 against 50 of the other 90
115 of the 566 Photo & Video screenshots read (20%) do this, across 55 of the top 100 apps (55%). 5 of the top ten do it (50%), against 50 of the other 90 (56%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 20th for this. It is most common in Finance (92% of apps) and least common in Weather (31%).
12 examples from the chart.
12 of the 115 Photo & Video app screenshots that say “you”, one from each app, the highest on the chart first.
“Engage with your favorite creators”
“Watch”
“Chat”
“Customize your captions”
“Bring your photos to life”
“HOME WHAT'S PICKED FOR YOU”
“Easily access your favorites”
“Upload and share anywhere on your terms”
“Explore your styles with AI try on”
“Turn Your Photos To AI Video”
“Stand out with your collages”
“The best app for generating images and videos.”
Real headline examples, word for word.
The words on 40 of the 115 that carry any, as each app wrote them.
“Engage with your favorite creators”
Instagram · #2 · screenshot 3“Watch”
Your favorite videos & creatorsYouTube · #3 · screenshot 3“Chat”
Have fun messaging your friendsSnapchat · #5 · screenshot 2“Customize your captions”
Edits: Video Editor · #7 · screenshot 1“Bring your photos to life”
with Photo to videoGoogle Photos: Backup & Edit · #8 · screenshot 4“HOME WHAT'S PICKED FOR YOU”
KICK - Live Streaming · #11 · screenshot 1“Easily access your favorites”
Twitch: Live Streaming · #12 · screenshot 2“Upload and share anywhere on your terms”
Vimeo · #13 · screenshot 2“Explore your styles with AI try on”
Picsart AI Photo Editor, Video · #15 · screenshot 1“Turn Your Photos To AI Video”
AI Video Generator - Vixel · #16 · screenshot 4“Stand out with your collages”
SCRL: Photo Collage Maker · #17 · screenshot 1“The best app for generating images and videos.”
Create anything you can imagine with AI-powered image, video and audio. No learning curve required.Runway: AI Image & Video · #19 · screenshot 1“Your creative partner”
YouTube Studio · #20 · screenshot 1“CREATE AND SHARE YOUR CIRCLE”
Set up a private circle. Invite via link or QR code.PhotoCircle · #22 · screenshot 3“Extend your photo to fit any size.”
Lightroom: AI Photo Editor · #23 · screenshot 2“Keep your memories safe”
Amazon Photos: Photo & Video · #25 · screenshot 2“bedazzle your selfie”
FaceLab: Face Age, Hair Filter · #28 · screenshot 6“AI cutout and background remova”
Only keep what you wantHypic - Photo Editor & AI Art · #31 · screenshot 1“WE GOT YOU”
Lighting too dark?WayShot:Aesthetic Photo Editor · #33 · screenshot 3“Help Your Family Get Things Done with Intuitive Task Trackers”
Skylight App · #34 · screenshot 6“Watch as your content performs”
TikTok Studio · #36 · screenshot 5“YOUR AESTHETIC,”
BUILT HERE.Snapseed: Photo Editor · #37 · screenshot 1“Easy”
Get photos from your phone and social mediaFreePrints – Print Photos · #38 · screenshot 2“Refine your edit with a prompt”
Captions: AI Edits Your Video · #39 · screenshot 4“SYNC YOUR STYLE: BULK APPLY FILTERS WITH EASE”
ism: Retro Camera & Vintage · #40 · screenshot 4“Bring your voice to life with lip sync.”
ElevenLabs: AI Voice Generator · #42 · screenshot 1“YOUR LOVE YOUR MOMENT”
ReelMe: AI Photo & Video · #46 · screenshot 2“Retake your photos with AI”
Retake AI Face & Selfie Editor · #48 · screenshot 2“Send to all your loved ones”
Frameo · #54 · screenshot 4“Share more joy”
From phone to frame, enjoy all your memories with easeAura Frames · #57 · screenshot 1“A Film Camera At Your Fingertips”
Tezza: Aesthetic Photo Editor · #58 · screenshot 3- FEATURE #01
“LIBRARY”
Watch your game clips anywhereMedal - Game Clipping · #59 · screenshot 1 “Transform Your Image”
AI Catch: AI Video Generator · #60 · screenshot 3“Create your avatar in under 30 seconds”
AI Avatar Generator - HeyGen · #61 · screenshot 1“TRENDY FONTS”
FOR YOUR VIDEOSVids AI - Reels Video Editor · #62 · screenshot 4“Enhance your photos' quality.”
Remini - AI Photo Enhancer · #63 · screenshot 1“Save your Favorites to your Channel”
GIPHY: The GIF Search Engine · #64 · screenshot 2“Get photos off your phone and into your home.”
Over 26 years. Millions of happy customers. Trust your memories with the experts.Shutterfly: Prints Cards Gifts · #66 · screenshot 1“Deep Track 3.0”
Whether a person, animal, or a moving object, keep the subject centered in your shot with a single tap!Insta360 · #71 · screenshot 3“fontmaker”
Now you can use your own HandwhittingFontmaker - Font Keyboard App · #74 · screenshot 1
Top ten Photo & Video apps that do it.
- #2Instagram2 of its 6 screenshots
- #3YouTube1 of its 5 screenshots
- #5Snapchat1 of its 6 screenshots
- #7Edits: Video Editor2 of its 6 screenshots
- #8Google Photos: Backup & Edit3 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 92% 92 of 100 | 47% 275 of 581 | 10 of 10 |
| Food & Drink | 92% 92 of 100 | 41% 222 of 540 | 9 of 10 |
| Travel | 86% 86 of 100 | 38% 214 of 561 | 10 of 10 |
| Lifestyle | 84% 84 of 100 | 39% 216 of 556 | 9 of 10 |
| Health & Fitness | 83% 83 of 100 | 40% 232 of 574 | 8 of 10 |
| Shopping | 81% 81 of 100 | 38% 214 of 562 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 32% 175 of 544 | 10 of 10 |
| Social Networking | 79% 79 of 100 | 34% 188 of 554 | 9 of 10 |
| Productivity | 78% 77 of 99 | 30% 168 of 551 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 210 of 548 | 9 of 10 |
| Sports | 74% 74 of 100 | 26% 145 of 558 | 7 of 10 |
| Business | 73% 73 of 100 | 36% 198 of 554 | 8 of 10 |
| Navigation | 68% 67 of 99 | 26% 145 of 566 | 6 of 10 |
| Music | 67% 67 of 100 | 27% 150 of 550 | 7 of 10 |
| Reference | 66% 66 of 100 | 27% 150 of 566 | 7 of 10 |
| Utilities | 66% 66 of 100 | 27% 148 of 549 | 6 of 10 |
| Education | 65% 65 of 100 | 25% 137 of 555 | 5 of 10 |
| Graphics & Design | 61% 60 of 99 | 20% 113 of 564 | 5 of 10 |
| News | 57% 56 of 98 | 22% 115 of 517 | 8 of 10 |
| Photo & Video | 55% 55 of 100 | 20% 115 of 566 | 5 of 10 |
| Developer Tools | 53% 53 of 100 | 19% 94 of 507 | 6 of 10 |
| Games | 31% 31 of 100 | 8% 43 of 567 | 5 of 10 |
| Weather | 31% 31 of 100 | 11% 62 of 555 | 3 of 10 |
Related tactics.
Often on the same screenshot
- States a benefit66% of these screenshots, against 39% of all Photo & Video screenshots
- Tells you to do something58% of these screenshots, against 40% of all Photo & Video screenshots
- Has a subline40% of these screenshots, against 25% of all Photo & Video screenshots
- Subline explains the headline29% of these screenshots, against 15% of all Photo & Video screenshots
- Plain tone81% of these screenshots, against 73% of all Photo & Video screenshots
- Phone drawn83% of these screenshots, against 75% of all Photo & Video screenshots
More in words
- Has a headline95%
- Headline under five words86%
- Tells you to do something72%
- Has a subline49%
- Headline in Title Case38%
- Headline on one line35%
- Uses a number31%
- Headline in capitals22%
- Has a kicker13%
- Names the app12%
- No words at all11%
- Headline over eight words10%
- Says “I” or “my”6%
- Uses an emoji2%
- Exclaims1%
- Names another app1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots that say “you”?
55 of the top 100 Photo & Video apps (55%) have at least one, and 115 of their 566 screenshots (20%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots that say “you”?
In the top ten: Instagram (#2), YouTube (#3), Snapchat (#5), Edits: Video Editor (#7) and Google Photos: Backup & Edit (#8). Further down the chart: KICK - Live Streaming (#11), Twitch: Live Streaming (#12), Vimeo (#13), Picsart AI Photo Editor, Video (#15) and AI Video Generator - Vixel (#16), and 45 more.
Should my Photo & Video app have App Store screenshots that say “you”?
The chart shows who does it, not whether it would work for your app. 5 of the top ten Photo & Video apps do it (50%), against 50 of the other 90 (56%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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