Photo & Video app screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
49% 49 of 100
Screenshots that do it
25% 141 of 566
The top ten
6 of 10 against 43 of the other 90
141 of the 566 Photo & Video screenshots read (25%) do this, across 49 of the top 100 apps (49%). 6 of the top ten do it (60%), against 43 of the other 90 (48%): the top ten do it more than the rest. Of the 23 categories read so far, Photo & Video is 8th for this. It is most common in Finance (69% of apps) and least common in Games (18%).
12 examples from the chart.
12 of the 141 Photo & Video app screenshots with a subheadline, one from each app, the highest on the chart first.
“Trending styles”
“Create”
“AI Video”
“Snap”
“Bring your photos to life”
“Share”
“BROWSE”
“AI PHOTO & VIDEO GENERATOR”
“The best app for generating images and videos.”
“Express yourself”
“PixVerse Lite”
“Keep it in the Circle”
Real headline examples, word for word.
The words on 40 of the 141 that carry any, as each app wrote them.
“Trending styles”
Auto velocity & 3D zoomCapCut: Photo & Video Editor · #1 · screenshot 3“Create”
Fun videos easily with ShortsYouTube · #3 · screenshot 1“AI Video”
GeneratorShots: Photo & Video Generator · #4 · screenshot 1“Snap”
Share the momentSnapchat · #5 · screenshot 1“Bring your photos to life”
with Photo to videoGoogle Photos: Backup & Edit · #8 · screenshot 4“Share”
on social mediaDance AI - Video Generator · #10 · screenshot 3“BROWSE”
BEYOND THE USUALKICK - Live Streaming · #11 · screenshot 2- MOMO
“AI PHOTO & VIDEO GENERATOR”
take a photo, apply any style, animate instantlyMomo: AI Photo & Video Maker · #14 · screenshot 1 “The best app for generating images and videos.”
Create anything you can imagine with AI-powered image, video and audio. No learning curve required.Runway: AI Image & Video · #19 · screenshot 1“Express yourself”
how you wantYouTube Studio · #20 · screenshot 3“PixVerse Lite”
AI Creative StudioPixVerse Lite · #21 · screenshot 1“Keep it in the Circle”
Share PrivatelyPhotoCircle · #22 · screenshot 1“Unlimited photo storage”
for prime membersAmazon Photos: Photo & Video · #25 · screenshot 1“AI Video Editor”
And Slideshow MakerInShot - Video Editor · #26 · screenshot 1“Hair Editor”
Dark Ombré Beach WavesFacetune: Photo & Video Editor · #27 · screenshot 1“aging filters”
young to oldFaceLab: Face Age, Hair Filter · #28 · screenshot 3“AI cutout and background remova”
Only keep what you wantHypic - Photo Editor & AI Art · #31 · screenshot 1“DIGI CAM IT!”
Photo didn't hit?WayShot:Aesthetic Photo Editor · #33 · screenshot 1“Always Connected”
Spend less time scheduling and more time together with technology built for families.Skylight App · #34 · screenshot 1“Analog Vintage Cameras”
Photos and VideosDazz Cam - Vintage Camera · #35 · screenshot 1“YOUR AESTHETIC,”
BUILT HERE.Snapseed: Photo Editor · #37 · screenshot 1“Easy”
Get photos from your phone and social mediaFreePrints – Print Photos · #38 · screenshot 2“Canon Camera Connect”
Connect to the cameraCanon Camera Connect · #43 · screenshot 1“AI Video”
LibrarySorAI - AI Video Generator · #47 · screenshot 4“15+ Retakes”
in a minRetake AI Face & Selfie Editor · #48 · screenshot 6- The viral
“DIGI CAM”
EFFECTPrequel: Photo & Video Editor · #52 · screenshot 2 “Designed to protect your privacy”
Frameo secures your memories with industry-leading protection and complianceFrameo · #54 · screenshot 6“TRY DIFFERENT HAIRSTYLES”
BEFORE AFTERBeautyPlus-Selfie Photo Editor · #55 · screenshot 5“Speech Cleanup”
Create clean captions in just one clickVN: Photo & Video Editor · #56 · screenshot 4“Share more joy”
From phone to frame, enjoy all your memories with easeAura Frames · #57 · screenshot 1- FEATURE #01
“LIBRARY”
Watch your game clips anywhereMedal - Game Clipping · #59 · screenshot 1 “Auto Video”
in One ClickAI Catch: AI Video Generator · #60 · screenshot 4“REEL & TIK TOK”
TEMPLATESVids AI - Reels Video Editor · #62 · screenshot 1- NEW!
“Browse GIFs & Clips,”
now with Sound!GIPHY: The GIF Search Engine · #64 · screenshot 1 “Get photos off your phone and into your home.”
Over 26 years. Millions of happy customers. Trust your memories with the experts.Shutterfly: Prints Cards Gifts · #66 · screenshot 1“AI Edit”
Better scene recognition for AI generated highlights!Insta360 · #71 · screenshot 1“fontmaker”
Now you can use your own HandwhittingFontmaker - Font Keyboard App · #74 · screenshot 1“Keyframe Animation”
Easily create sophisticated custom animations.Alight Motion · #75 · screenshot 1“EDIT PHOTOS AND VIDEO JOIN THE COMMUNITY PROMOTE YOUR WORK”
Elevate your photography with quality tools and opportunities to expand your work.VSCO: Photo & Video Editor · #77 · screenshot 1“Flight Interface”
Effortless Aerial PhotographyDJI Fly · #79 · screenshot 1
Top ten Photo & Video apps that do it.
- #1CapCut: Photo & Video Editor2 of its 6 screenshots
- #3YouTube5 of its 5 screenshots
- #4Shots: Photo & Video Generator6 of its 6 screenshots
- #5Snapchat6 of its 6 screenshots
- #8Google Photos: Backup & Edit1 of its 6 screenshots
- #10Dance AI - Video Generator2 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline61% of these screenshots, against 15% of all Photo & Video screenshots
- Headline under five words89% of these screenshots, against 64% of all Photo & Video screenshots
- Headline readable at thumbnail size41% of these screenshots, against 23% of all Photo & Video screenshots
- States a benefit54% of these screenshots, against 39% of all Photo & Video screenshots
- Says “you” or “your”33% of these screenshots, against 20% of all Photo & Video screenshots
- Subline adds a second benefit16% of these screenshots, against 4% of all Photo & Video screenshots
More in words
- Has a headline95%
- Headline under five words86%
- Tells you to do something72%
- Says “you” or “your”55%
- Headline in Title Case38%
- Headline on one line35%
- Uses a number31%
- Headline in capitals22%
- Has a kicker13%
- Names the app12%
- No words at all11%
- Headline over eight words10%
- Says “I” or “my”6%
- Uses an emoji2%
- Exclaims1%
- Names another app1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a subheadline?
49 of the top 100 Photo & Video apps (49%) have at least one, and 141 of their 566 screenshots (25%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with a subheadline?
In the top ten: CapCut: Photo & Video Editor (#1), YouTube (#3), Shots: Photo & Video Generator (#4), Snapchat (#5), Google Photos: Backup & Edit (#8) and Dance AI - Video Generator (#10). Further down the chart: KICK - Live Streaming (#11), Momo: AI Photo & Video Maker (#14), Runway: AI Image & Video (#19), YouTube Studio (#20) and PixVerse Lite (#21), and 38 more.
Should my Photo & Video app have App Store screenshots with a subheadline?
The chart shows who does it, not whether it would work for your app. 6 of the top ten Photo & Video apps do it (60%), against 43 of the other 90 (48%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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