App Store screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
47% 1072 of 2295
Screenshots that do it
25% 3182 of 12745
The top tens
97 of 230 against 975 of the other 2065
3182 of the 12745 screenshots read (25%) do this, across 1072 of the 2295 top apps in 23 App Store categories (47%). 97 of the 230 apps in a top ten do it (42%), against 975 of the other 2065 (47%): the top ten do it about as often as the rest. It is most common in Finance (69% of apps) and least common in Games (18%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a subheadline. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 246 examples · 69% of apps
“Welcome to Trump Accounts.”
“Trade real-world events”
“The easiest decision ever”
“Earn 5% back”
“New: Earn 3.5% interest on savings”
“Spend your balance instantly with the Venmo Debit Card”
Shopping 242 examples · 67% of apps
“Sell with no fees”
“Keep more of your cash with no selling fees”
“WOMEN'S FASHION”
“First free delivery in as fast as 1 hour”
“Get a $10 rewards bonus”
“Trusted by 2M+ Deal Hunters”
Food & Drink 196 examples · 63% of apps
“Order ahead to save time (& avoid the line)”
“DELIVERED IN AS LITTLE AS AN HOUR*”
“ORDER AHEAD”
“Mid-week grocery run. Without the run.”
“TRACK IT LIVE.”
“save”
Social Networking 163 examples · 53% of apps
“Group chat with”
“Fast”
“GROUP CHAT THAT'S FUN”
“invite your community”
“Built for Privacy”
“The phone service that won’t leave you hanging. No fixed contracts. No bills. Ever.”
Sports 158 examples · 53% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Deposit $10 Get $50”
“Your Teams. Your Fights. One Home.”
“GET $250”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
Utilities 153 examples · 53% of apps
“Stronger security with Google Authenticator”
“Clean Up”
“Govee”
“Stay focus with Chat”
“Try AT&T WirelessSM free for 30 days”
“The easiest way to manage”
Graphics & Design 130 examples · 51% of apps
“DANCE”
“KlingAI 3.0”
“Cast Your AI Self”
“Use a camera”
“Vector Layer Feature”
“3000+ Aesthetic Themes”
Photo & Video 141 examples · 49% of apps
“Trending styles”
“Create”
“AI Video”
“Snap”
“Bring your photos to life”
“Share”
Reference 181 examples · 48% of apps
“Start your day with God's Word”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
“Trusted Choice”
“Short Videos. Eternal Truths”
“Scan and Search quickly”
Travel 143 examples · 48% of apps
“Top-rated drivers,”
“TRUSTED TRAVELER”
“Earn $250+”
“Global Live Views”
“Over a Million Hotels”
“Explore millions of host-free stays”
Music 101 examples · 47% of apps
“START SHARING YOUR SOUND”
“100 Million Songs,”
“Sound is power.”
“The perfect song.”
“Play Music”
“Device Control”
Business 116 examples · 46% of apps
“Meeting with Soccer club”
“Get hired 30% faster with the app*”
“zoom Workplace”
“DELIVER WITH DOORDASH”
“Earn even more with our incentive programs”
“Slack is where work happens”
Entertainment 139 examples · 46% of apps
“Matches for any mood”
“TikTok Pro - Events”
“Your Next Favorite Show”
“DO WHAT YOU LOVE”
“Exclusive Picks”
“NetShort”
Lifestyle 115 examples · 45% of apps
“Try the T-Mobile Network for free.”
“Create Events in Seconds”
“No.1 Wishlist app”
“Start on the same page”
“Connect with confidence”
“Set your favorites”
News 133 examples · 45% of apps
“Join over 100 million neighbors”
“Walkie Talkie”
“The Biggest Movers in the Market, Live”
“Breaking News”
“THE WHITE HOUSE”
“Add locations”
Navigation 115 examples · 42% of apps
“Park without worries”
“KNOW WHEN TO HUNT”
“Speed Camera Alerts”
“Pay right from the app;”
“Apps of the Year”
“MapXplorer”
Education 97 examples · 42% of apps
“Get Test Scores”
“your personal AI English tutor”
“Replace Scrolling With Microlearning”
“We9re every teacher9s sidekick.”
“TikTok for smart people”
“Get ready”
Developer Tools 138 examples · 40% of apps
“Build from anywhere”
“Learn”
“Home Efficient Management”
“One click connection”
“Connect”
“This app is the best IDE I've met so far.”
Health & Fitness 105 examples · 39% of apps
“Apple Watch App of the Year”
“Workout Routines and Videos ...”
“EXPLORE”
“Science- backed nutrition tracker.”
“Build healthy habits,”
“VIEW ACCOUNT INFORMATION”
Productivity 108 examples · 38% of apps
“Sort your mail”
“SCAN”
“One Tap”
“Do more with PowerPoint”
“Doomscroll Again”
“Create podcast-style overviews with your AI research assistant 🤖”
Weather 115 examples · 37% of apps
“Keep Dry”
“Hurricane Tracker”
“Most Trusted Weather App with Proven Superior Accuracy™”
“Rain & Snow”
“WILDFIRE MAP”
“Hurricane tracker”
Medical 93 examples · 35% of apps
“Your pharmacy benefits,”
“Quest made easy”
“Fast, easy savings at your local pharmacy”
“Digital ID Card”
“Your Family's Second Brain”
“Personalized program”
Games 54 examples · 18% of apps
“MULTIPLE WAYS TO PLAY”
“Clean the dormitory”
“FREE THE BLUE ARROW”
“BONUS WIN 16,937.21”
“SUPER HARD LEVEL”
“NO ADS Relaxing”
Related tactics.
Often on the same screenshot
- Subline explains the headline69% of these screenshots, against 17% of every screenshot read
- Headline under five words78% of these screenshots, against 50% of every screenshot read
- Headline readable at thumbnail size57% of these screenshots, against 31% of every screenshot read
- States a benefit59% of these screenshots, against 42% of every screenshot read
- Subline adds a second benefit16% of these screenshots, against 4% of every screenshot read
- Says “you” or “your”41% of these screenshots, against 29% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots with a subheadline?
1072 of the 2295 top apps read across 23 App Store categories (47%) have at least one, and 3182 of their 12745 screenshots (25%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a subheadline?
Most common in Finance (69 of 100 apps, 69%), Shopping (67 of 100 apps, 67%) and Food & Drink (63 of 100 apps, 63%). Least common in Games (18 of 100 apps, 18%).
Should my app have App Store screenshots with a subheadline?
The charts show who does it, not whether it would work for your app. Across the categories read, 97 of the 230 apps in a top ten do it (42%), against 975 of the other 2065 (47%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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