Reference app screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
48% 48 of 100
Screenshots that do it
32% 181 of 566
The top ten
6 of 10 against 42 of the other 90
181 of the 566 Reference screenshots read (32%) do this, across 48 of the top 100 apps (48%). 6 of the top ten do it (60%), against 42 of the other 90 (47%): the top ten do it more than the rest. Of the 23 categories read so far, Reference is 9th for this. It is most common in Finance (69% of apps) and least common in Games (18%).
12 examples from the chart.
12 of the 181 Reference app screenshots with a subheadline, one from each app, the highest on the chart first.
“Start your day with God's Word”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
“Trusted Choice”
“Short Videos. Eternal Truths”
“Scan and Search quickly”
“Connect with God”
“The #1 Prayer App”
“Scan Coins See Price”
“1.7 BILLION STARS”
“Who's singing?”
“Explore different TCGs Card Sets & Series”
Real headline examples, word for word.
The words on 40 of the 181 that carry any, as each app wrote them.
“Start your day with God's Word”
from YouVersionBible · #3 · screenshot 1“Connect Daily With God's Word”
Build a daily habit of prayer, Scripture, and reflection.Bible Chat: Daily Devotional · #5 · screenshot 1“Travel Without Language Barrier”
Text, speak, or snap-we've got your translation coveredAI Translator:Voice&Text&Photo · #6 · screenshot 1“Trusted Choice”
Built for reliabilityTarbo PDF Creator · #7 · screenshot 1“Short Videos. Eternal Truths”
Watch. Reflect. Grow.Bible Shorts: Watch & Study · #8 · screenshot 1“Scan and Search quickly”
Instantly add cards to your collection.Collectr - TCG Collector App · #10 · screenshot 1“Connect with God”
Anywhere You AreBible Path: Prayers & Widgets · #13 · screenshot 1“The #1 Prayer App”
IN THE WORLDHallow: Prayer & Meditation · #15 · screenshot 1“Scan Coins See Price”
22 Million+ Users | APP of the dayCoinSnap: Coin Identifier · #18 · screenshot 1“1.7 BILLION STARS”
On Night SkyStar Gazer - Astronomy Sky Map · #20 · screenshot 1“Who's singing?”
Merlin Bird ID can tell youMerlin Bird ID by Cornell Lab · #24 · screenshot 1“Explore different TCGs Card Sets & Series”
Browse thousands of official releases and find what’s missing.HoloDex - TCG Scan & Collect · #27 · screenshot 1“IDENTIFY WOOD FAST”
Get smart milling & cut-plan suggestions.WoodSense: Wood Plans & Guides · #31 · screenshot 3“Scan & Price Cards”
Scan any card to get real-time price data in seconds.PSA: Card Tracking & Grading · #32 · screenshot 1- ⚡ INSTANT ONLINE + IN-STORE ALERTS
“Catch Restocks Before They Sell Out”
Get instant alerts for the TCG products you want most.PokeNotify: TCG Restock Alerts · #33 · screenshot 1 - A collector's best friend...
“NO.1 COLLECTIBLES TRACKER”
Brickify is the all-in-one app for tracking, pricing, and identifying your collectibles.“A collector's best friend...”Brickify: Collection Tracker · #38 · screenshot 1 “Track”
View pricing for all conditions and grades of a collectiblePriceCharting: TCG, Games+ · #41 · screenshot 1- Trusted by 1M+ travelers
“Travel anywhere, understand everything”
App Store Editor's Choice"Salmon and Salmon Roe Avocado Mayo Rice Bowl Salmon roe contains nutrients called DHA and EPA, which are known to help lower cholesterol and support fat metabolism. We wish you good health and hope you enjoy your meal."Kuli Kuli: Travel Translator · #42 · screenshot 1 “Bible Study Tools”
Powerful Bible study tools linked to every verse: listen, highlight, and dig deeper into God’s Word!Blue Letter Bible · #43 · screenshot 1“Learn Tajweed”
Engaging Qaida LessonsQuran Majeed – القران الكريم · #44 · screenshot 4“Find Your Grails”
Browse expertly-curated modern, vintage, and exclusive TCG products 24/7Rare Candy: Scan Pokémon Cards · #45 · screenshot 1“Study the Scripture”
Get clear verse explanationsFaithe: Bible Videos & Stories · #48 · screenshot 3“Pray All Five, Every Day”
Prayer times, a streak and a few minutes of dhikr after each salah.Niyat: Quran, Prayer & Dua · #49 · screenshot 1“Merriam-Webster’s Dictionary and Thesaurus”
America’s most trusted dictionary available wherever you are!Merriam-Webster Dictionary · #50 · screenshot 1- CATHOLIC AI
“SEEK BOLDLY”
Instant answers for anything. Catholic perspective on everything.Truthly: Catholic AI · #51 · screenshot 1 “Check Your Card's Value Instantly”
in SecondsCardly AI: Sports Card Scanner · #53 · screenshot 1“Write with your finger”
to translate.Naver Papago - AI Translator · #54 · screenshot 4“Auto Clicker”
Automate Taps EffortlesslyAuto Clicker: Tap Automation · #57 · screenshot 1“20 unique narrators to choose from”
(male & female)Dwell: Audio Bible · #59 · screenshot 3“Scan Pieces”
Capture garments in seconds - no typing.Bidstitch: Vintage Scanner · #60 · screenshot 1“Fall Asleep”
in less than 9 minutesTheo: Prayer & Meditation · #61 · screenshot 3“200+ Languages”
Provides instant and accurate translation in over 200 + languagesSpeakEasy Translator · #62 · screenshot 1“Capture Every Sermon & Prayer.”
One tap to record every moment.Bible Note: Sermon Notes · #63 · screenshot 1“Lord, you have heard the desire of the humble. You will prepare their heart. You will cause your ear to hear.”
PSALMS 10:17#Bible - Verse of the Day · #65 · screenshot 2“110+ Languages”
High-quality TranslationeTranslator-AI Translate · #67 · screenshot 1“Calm your mind”
through - prayerAbide: Bible Prayer Meditation · #68 · screenshot 1“CINEMATIC BIBLE STORIES”
New episodes every weekSacred Shorts: Bible Videos · #69 · screenshot 2“Экзамен 2026 как в ГИБДД”
Официальное приложениеБилеты ПДД 2026: экзамен ГИБДД · #70 · screenshot 1“Voice Translator”
Travel, shopping, conversations & moreTranslate One: AI Translator · #72 · screenshot 2“The English Dictionary You Can Trust”
Featured on the App StoreOxford Dictionary & Thesaurus · #74 · screenshot 1
Top ten Reference apps that do it.
- #3Bible3 of its 6 screenshots
- #5Bible Chat: Daily Devotional6 of its 6 screenshots
- #6AI Translator:Voice&Text&Photo1 of its 6 screenshots
- #7Tarbo PDF Creator4 of its 4 screenshots
- #8Bible Shorts: Watch & Study1 of its 6 screenshots
- #10Collectr - TCG Collector App6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline71% of these screenshots, against 23% of all Reference screenshots
- Headline readable at thumbnail size61% of these screenshots, against 39% of all Reference screenshots
- States a benefit65% of these screenshots, against 45% of all Reference screenshots
- Says “you” or “your”44% of these screenshots, against 27% of all Reference screenshots
- Headline under five words75% of these screenshots, against 59% of all Reference screenshots
- Subline adds a second benefit12% of these screenshots, against 4% of all Reference screenshots
More in words
- Has a headline93%
- Headline under five words87%
- Tells you to do something78%
- Says “you” or “your”66%
- Headline in Title Case61%
- Uses a number37%
- Says “I” or “my”21%
- Names the app19%
- Headline on one line17%
- Headline in capitals14%
- No words at all14%
- Has a kicker13%
- Headline over eight words11%
- Exclaims6%
- Asks a question5%
- Uses an emoji3%
- Names another app1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Reference apps have App Store screenshots with a subheadline?
48 of the top 100 Reference apps (48%) have at least one, and 181 of their 566 screenshots (32%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Reference apps have App Store screenshots with a subheadline?
In the top ten: Bible (#3), Bible Chat: Daily Devotional (#5), AI Translator:Voice&Text&Photo (#6), Tarbo PDF Creator (#7), Bible Shorts: Watch & Study (#8) and Collectr - TCG Collector App (#10). Further down the chart: Bible Path: Prayers & Widgets (#13), Hallow: Prayer & Meditation (#15), CoinSnap: Coin Identifier (#18), Star Gazer - Astronomy Sky Map (#20) and Merlin Bird ID by Cornell Lab (#24), and 37 more.
Should my Reference app have App Store screenshots with a subheadline?
The chart shows who does it, not whether it would work for your app. 6 of the top ten Reference apps do it (60%), against 42 of the other 90 (47%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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