Reference app screenshots that name another app
Another product is named in the words. Naming another product places the app beside something the reader already knows: an integration, a place to import from, or a comparison.
From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
1 of the 566 Reference screenshots read (under 1%) do this, across 1 of the top 100 apps (1%). 0 of the top ten do it (0%), against 1 of the other 90 (1%): the top ten do it about as often as the rest. Of the 23 categories read so far, Reference is 17th for this. It is most common in Finance (9% of apps) and least common in Weather (0%).
The one example from the chart.
Every one of the Reference app screenshots that name another app on the chart, the highest app first.

“Just like 'Waze' Stock Reports”
Real headline examples, word for word.
The words on the one that carries any, as each app wrote them.
“Just like 'Waze' Stock Reports”
"Only 20 people in line, over 300 units in stock, lots left over"CCN: TCG & Collectible Alerts · #30 · screenshot 3
Top ten Reference apps that do it.
None of the top ten do. The highest app on the chart that does is CCN: TCG & Collectible Alerts, at #30.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 9% 9 of 100 | 2% 10 of 581 | 0 of 10 |
| Entertainment | 6% 6 of 100 | 1% 6 of 544 | 0 of 10 |
| Productivity | 5% 5 of 99 | 1% 6 of 551 | 2 of 10 |
| Navigation | 4% 4 of 99 | 1% 5 of 566 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Shopping | 3% 3 of 100 | 1% 3 of 562 | 0 of 10 |
| Sports | 3% 3 of 100 | 1% 3 of 558 | 0 of 10 |
| News | 2% 2 of 98 | under 1% 2 of 517 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Education | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
| Food & Drink | 2% 2 of 100 | under 1% 2 of 540 | 0 of 10 |
| Health & Fitness | 2% 2 of 100 | under 1% 2 of 574 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Games | 1% 1 of 100 | under 1% 1 of 567 | 0 of 10 |
| Lifestyle | 1% 1 of 100 | 1% 4 of 556 | 1 of 10 |
| Music | 1% 1 of 100 | under 1% 1 of 550 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Reference | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Medical | 0% 0 of 100 | 0% 0 of 548 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
More in words
- Has a headline93%
- Headline under five words87%
- Tells you to do something78%
- Says “you” or “your”66%
- Headline in Title Case61%
- Has a subline48%
- Uses a number37%
- Says “I” or “my”21%
- Names the app19%
- Headline on one line17%
- Headline in capitals14%
- No words at all14%
- Has a kicker13%
- Headline over eight words11%
- Exclaims6%
- Asks a question5%
- Uses an emoji3%
- Uses a percentage1%
Questions, answered from the chart.
How many top Reference apps have App Store screenshots that name another app?
Which Reference apps have App Store screenshots that name another app?
Should my Reference app have App Store screenshots that name another app?
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