Reference app screenshots with no text
The screenshot is the app’s screen and nothing else. With no caption, the app’s own screen has to say what the app does.
From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
46 of the 566 Reference screenshots read (8%) do this, across 14 of the top 100 apps (14%). 1 of the top ten do it (10%), against 13 of the other 90 (14%): the top ten do it about as often as the rest. Of the 23 categories read so far, Reference is 17th for this. It is most common in Weather (47% of apps) and least common in Social Networking (8%).
12 examples from the chart.
12 of the 46 Reference app screenshots with no text, one from each app, the highest on the chart first.












Top ten Reference apps that do it.
- #2Google Translate5 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Weather | 47% 47 of 100 | 35% 193 of 555 | 2 of 10 |
| Games | 37% 37 of 100 | 24% 134 of 567 | 1 of 10 |
| Developer Tools | 33% 33 of 100 | 26% 134 of 507 | 4 of 10 |
| Medical | 31% 31 of 100 | 19% 106 of 548 | 1 of 10 |
| News | 30% 29 of 98 | 16% 81 of 517 | 2 of 10 |
| Travel | 28% 28 of 100 | 9% 49 of 561 | 2 of 10 |
| Education | 24% 24 of 100 | 14% 80 of 555 | 2 of 10 |
| Music | 23% 23 of 100 | 10% 54 of 550 | 2 of 10 |
| Business | 21% 21 of 100 | 13% 70 of 554 | 1 of 10 |
| Graphics & Design | 19% 19 of 99 | 9% 48 of 564 | 4 of 10 |
| Entertainment | 18% 18 of 100 | 8% 41 of 544 | 0 of 10 |
| Shopping | 16% 16 of 100 | 5% 27 of 562 | 1 of 10 |
| Navigation | 15% 15 of 99 | 8% 47 of 566 | 1 of 10 |
| Food & Drink | 15% 15 of 100 | 4% 22 of 540 | 0 of 10 |
| Sports | 15% 15 of 100 | 8% 46 of 558 | 0 of 10 |
| Utilities | 15% 15 of 100 | 7% 37 of 549 | 1 of 10 |
| Lifestyle | 14% 14 of 100 | 6% 34 of 556 | 1 of 10 |
| Reference | 14% 14 of 100 | 8% 46 of 566 | 1 of 10 |
| Health & Fitness | 11% 11 of 100 | 3% 18 of 574 | 0 of 10 |
| Photo & Video | 11% 11 of 100 | 6% 36 of 566 | 0 of 10 |
| Productivity | 9% 9 of 99 | 3% 19 of 551 | 1 of 10 |
| Finance | 8% 8 of 100 | 5% 27 of 581 | 1 of 10 |
| Social Networking | 8% 8 of 100 | 3% 18 of 554 | 1 of 10 |
Related tactics.
Often on the same screenshot
- No phone, bare screen63% of these screenshots, against 9% of all Reference screenshots
- The app itself is the background46% of these screenshots, against 4% of all Reference screenshots
- Black, white or grey61% of these screenshots, against 21% of all Reference screenshots
- Light83% of these screenshots, against 51% of all Reference screenshots
- Screen fills the picture98% of these screenshots, against 81% of all Reference screenshots
- Solid background39% of these screenshots, against 27% of all Reference screenshots
More in words
- Has a headline93%
- Headline under five words87%
- Tells you to do something78%
- Says “you” or “your”66%
- Headline in Title Case61%
- Has a subline48%
- Uses a number37%
- Says “I” or “my”21%
- Names the app19%
- Headline on one line17%
- Headline in capitals14%
- Has a kicker13%
- Headline over eight words11%
- Exclaims6%
- Asks a question5%
- Uses an emoji3%
- Names another app1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Reference apps have App Store screenshots with no text?
Which Reference apps have App Store screenshots with no text?
Should my Reference app have App Store screenshots with no text?
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