Reference app screenshots with a percentage
A percent sign in the words. A percentage puts a size on a claim: a saving, an improvement, a share of users.
From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
1 of the 566 Reference screenshots read (under 1%) do this, across 1 of the top 100 apps (1%). 0 of the top ten do it (0%), against 1 of the other 90 (1%): the top ten do it about as often as the rest. Of the 23 categories read so far, Reference is 15th for this. It is most common in Finance (15% of apps) and least common in Weather (0%).
The one example from the chart.
Every one of the Reference app screenshots with a percentage on the chart, the highest app first.

“ENSURE 100% AI PRECISION”
Real headline examples, word for word.
The words on the one that carries any, as each app wrote them.
“ENSURE 100% AI PRECISION”
Alexa App Set Up All Echo · #66 · screenshot 3
Top ten Reference apps that do it.
None of the top ten do. The highest app on the chart that does is Alexa App Set Up All Echo, at #66.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 15% 15 of 100 | 4% 23 of 581 | 4 of 10 |
| Shopping | 15% 15 of 100 | 3% 15 of 562 | 1 of 10 |
| Medical | 5% 5 of 100 | 1% 5 of 548 | 0 of 10 |
| Travel | 5% 5 of 100 | 1% 7 of 561 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Education | 3% 3 of 100 | 1% 3 of 555 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Food & Drink | 2% 2 of 100 | under 1% 2 of 540 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
| Music | 2% 2 of 100 | 1% 3 of 550 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Sports | 2% 2 of 100 | under 1% 2 of 558 | 1 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Navigation | 1% 1 of 99 | under 1% 1 of 566 | 0 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Reference | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Developer Tools | 0% 0 of 100 | 0% 0 of 507 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Lifestyle | 0% 0 of 100 | 0% 0 of 556 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
| Utilities | 0% 0 of 100 | 0% 0 of 549 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
More in words
- Has a headline93%
- Headline under five words87%
- Tells you to do something78%
- Says “you” or “your”66%
- Headline in Title Case61%
- Has a subline48%
- Uses a number37%
- Says “I” or “my”21%
- Names the app19%
- Headline on one line17%
- Headline in capitals14%
- No words at all14%
- Has a kicker13%
- Headline over eight words11%
- Exclaims6%
- Asks a question5%
- Uses an emoji3%
- Names another app1%
Questions, answered from the chart.
How many top Reference apps have App Store screenshots with a percentage?
Which Reference apps have App Store screenshots with a percentage?
Should my Reference app have App Store screenshots with a percentage?
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