Travel app screenshots with a percentage
A percent sign in the words. A percentage puts a size on a claim: a saving, an improvement, a share of users.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
5% 5 of 100
Screenshots that do it
1% 7 of 561
The top ten
0 of 10 against 5 of the other 90
7 of the 561 Travel screenshots read (1%) do this, across 5 of the top 100 apps (5%). 0 of the top ten do it (0%), against 5 of the other 90 (6%): the top ten do it about as often as the rest. Of the 23 categories read so far, Travel is 3rd for this. It is most common in Finance (15% of apps) and least common in Weather (0%).
All 7 examples from the chart.
Every one of the Travel app screenshots with a percentage on the chart, the highest app first.
“Over a Million Hotels”
“SAVE 15-20% ON AVERAGE”
“1.7 Million Hotels.”
“Members save up to 20% on select stays”
“First App Booking? Get up to 17% OFF”
“DRIVERS GET 100% OF YOUR FARE”
“Up to 80% OFF with Member Deals!”
Real headline examples, word for word.
The words on all 7 that carry any, as each app wrote them.
“Over a Million Hotels”
Up to 50% OffPriceline - Hotel, Car, Flight · #21 · screenshot 1“SAVE 15-20% ON AVERAGE”
Empower - Your ride, your way · #26 · screenshot 1“1.7 Million Hotels.”
Get up to 50% offTrip.com: Book Flights, Hotels · #35 · screenshot 3“Members save up to 20% on select stays”
Hotels.com: Book Hotel Deals · #59 · screenshot 3“First App Booking? Get up to 17% OFF”
*Valid for hotel and property bookings onlyAgoda: Cheap Flights & Hotels · #99 · screenshot 1“DRIVERS GET 100% OF YOUR FARE”
Empower - Your ride, your way · #26 · screenshot 2“Up to 80% OFF with Member Deals!”
Agoda: Cheap Flights & Hotels · #99 · screenshot 3
Top ten Travel apps that do it.
None of the top ten do. The highest app on the chart that does is Priceline - Hotel, Car, Flight, at #21.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 15% 15 of 100 | 4% 23 of 581 | 4 of 10 |
| Shopping | 15% 15 of 100 | 3% 15 of 562 | 1 of 10 |
| Medical | 5% 5 of 100 | 1% 5 of 548 | 0 of 10 |
| Travel | 5% 5 of 100 | 1% 7 of 561 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Education | 3% 3 of 100 | 1% 3 of 555 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Food & Drink | 2% 2 of 100 | under 1% 2 of 540 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
| Music | 2% 2 of 100 | 1% 3 of 550 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Sports | 2% 2 of 100 | under 1% 2 of 558 | 1 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Navigation | 1% 1 of 99 | under 1% 1 of 566 | 0 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Reference | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Developer Tools | 0% 0 of 100 | 0% 0 of 507 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Lifestyle | 0% 0 of 100 | 0% 0 of 556 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
| Utilities | 0% 0 of 100 | 0% 0 of 549 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Uses a number100% of these screenshots, against 8% of all Travel screenshots
- Badge71% of these screenshots, against 12% of all Travel screenshots
- Leads with price57% of these screenshots, against 4% of all Travel screenshots
- States a benefit100% of these screenshots, against 51% of all Travel screenshots
- Star rating shown57% of these screenshots, against 11% of all Travel screenshots
- Light100% of these screenshots, against 54% of all Travel screenshots
More in words
- Has a headline97%
- Says “you” or “your”86%
- Tells you to do something85%
- Headline under five words74%
- Has a subline48%
- Headline in Title Case33%
- Uses a number33%
- Headline on one line28%
- No words at all28%
- Headline over eight words23%
- Names the app22%
- Says “I” or “my”19%
- Headline in capitals14%
- Has a kicker11%
- Exclaims9%
- Uses an emoji9%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with a percentage?
5 of the top 100 Travel apps (5%) have at least one, and 7 of their 561 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with a percentage?
None of the top ten do. The highest on the chart: Priceline - Hotel, Car, Flight (#21), Empower - Your ride, your way (#26), Trip.com: Book Flights, Hotels (#35), Hotels.com: Book Hotel Deals (#59) and Agoda: Cheap Flights & Hotels (#99).
Should my Travel app have App Store screenshots with a percentage?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Travel apps do it (0%), against 5 of the other 90 (6%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages