Travel app screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
48% 48 of 100
Screenshots that do it
25% 143 of 561
The top ten
1 of 10 against 47 of the other 90
143 of the 561 Travel screenshots read (25%) do this, across 48 of the top 100 apps (48%). 1 of the top ten do it (10%), against 47 of the other 90 (52%): the top ten do it less than the rest. Of the 23 categories read so far, Travel is 9th for this. It is most common in Finance (69% of apps) and least common in Games (18%).
12 examples from the chart.
12 of the 143 Travel app screenshots with a subheadline, one from each app, the highest on the chart first.
“Top-rated drivers,”
“TRUSTED TRAVELER”
“Earn $250+”
“Global Live Views”
“Over a Million Hotels”
“Explore millions of host-free stays”
“Access 1800+ lounges and travel experiences worldwide”
“Moving Made Easier®”
“The world's most trusted flight tracker”
“One-stop travel platform.”
“View Wait Times,”
“No internet purchase”
Real headline examples, word for word.
The words on 40 of the 143 that carry any, as each app wrote them.
“Top-rated drivers,”
extra legroomLyft · #2 · screenshot 2- Official App of the U.S. Department of Homeland Security
“TRUSTED TRAVELER”
Travel services for Global Entry, NEXUS, SENTRI, or FAST. All in one placeTrusted Traveler · #16 · screenshot 1 “Earn $250+”
in your first year. *Average for frequent usersUpside: Gas & Food Cash Back · #17 · screenshot 2“Global Live Views”
See the world as it happensLocaris – GPS World Map · #19 · screenshot 1“Over a Million Hotels”
Up to 50% OffPriceline - Hotel, Car, Flight · #21 · screenshot 1“Explore millions of host-free stays”
Private vacation rentalsVrbo: Vacation Rentals · #23 · screenshot 1“Access 1800+ lounges and travel experiences worldwide”
with a convenient digital membership card.Priority Pass+ · #24 · screenshot 4“Moving Made Easier®”
The Fastest Way to Manage Your RentalU-Haul: Moving Made Easier® · #25 · screenshot 1- flightradar24
“The world's most trusted flight tracker”
As featured by:Flightradar24 | Flight Tracker · #33 · screenshot 1 “One-stop travel platform.”
By your side 24/7Trip.com: Book Flights, Hotels · #35 · screenshot 1“View Wait Times,”
Showtimes and MoreMy Disney Experience · #36 · screenshot 3“No internet purchase”
required to use onboard!Royal Caribbean International · #37 · screenshot 4“Tap. Ride. Go.”
Your next ride is minutes awayBolt: Request a Ride · #42 · screenshot 1“Deal Alert: Save up to 43¢ per gallon”
Tap into stations to activate the dealGasBuddy: Find & Pay for Gas · #45 · screenshot 2“What you see isn't always "the Best Price"”
Find hidden deals and price drops on the travel sites & apps you already use."the Best Price"TravelArrow · #46 · screenshot 1“Fantastic app for travelers”
It made our trip so much easier and more organised. Would definitely recommend and will use again.GetYourGuide: Plan & Book · #49 · screenshot 5“Goodbye confusion”
Hello clear parking & pricing detailsPassport Parking · #50 · screenshot 1“AMPLIFY YOUR EXPERIENCE”
with the Universal Orlando Resort AppUniversal Orlando Resort · #51 · screenshot 1“MAXIMIZE YOUR VISIT”
with the Universal Studios Hollywood AppUniversal Studios Hollywood™ · #52 · screenshot 1“From outdoor adventures to wine tastings”
- we have something for everyoneViator Tours & Attractions · #56 · screenshot 2“Breeze through the boarding experience”
Skip the lines and head straight to security with your mobile boarding pass.Breeze Airways · #57 · screenshot 2“Create travel profiles”
for you and your partnersVolaris · #58 · screenshot 3“The app where you set the price”
Offer your fareinDrive. Save on city rides · #60 · screenshot 1“Find local, loving pet care for your unique pet”
700K+ verified pet sittersRover – Pet Sitters · #61 · screenshot 1“The Best Way to Book Travel”
Hopper finds you the best deals and most flexible travel options.Hopper: Flights, Hotels & Cars · #62 · screenshot 1“Prices from $4.99”
in the appGreyhound: Buy Bus Tickets · #63 · screenshot 1“Just relax - with Allyz”
Discover our peace-of-mind services for travel, health and more.Allyz® · #65 · screenshot 1“MOBILITY WHEN, WHERE AND HOW YOU LIKE IT.”
SIXT rent, share, ride, subscribe, charge! All in one app!SIXT rent, share, ride & plus · #67 · screenshot 1“EXPLORE OUR NEW LOOK”
An improved experience for members and guests.World of Hyatt: Book Hotels · #68 · screenshot 2“Explore the World”
Hundreds and thousands of experiences & servicesKlook: Travel & Activities · #69 · screenshot 1“Compare billions of prices from all your favourite travel sites in one place.”
Flights. Hotels. Car Rental.Skyscanner Flights & Travel · #70 · screenshot 1“First-class flight tracker”
Fly smarter.Flighty – Live Flight Tracker · #71 · screenshot 1- Unlock
“MORE FEATURES”
on board the shipCarnival HUB · #72 · screenshot 2 “Plan Trips in Seconds”
Travel options across bus, rail and light rail.NJ TRANSIT · #75 · screenshot 2“freenow”
by lyftFreenow by Lyft - taxi & more · #78 · screenshot 1“Prices from $4.99”
in the appFlixBus: Book Bus Tickets · #81 · screenshot 1“AIR CANADA APP”
TRAVEL LIKE AN EXPERTAir Canada + Aeroplan · #82 · screenshot 1“Welcome to the California DMV Wallet!”
Create your mDL todayCA DMV Wallet · #84 · screenshot 1“Flight status”
Real-time flight updatesAir France - Book a flight · #85 · screenshot 2“Stay connected”
In 200+ destinationsHolafly eSIM: Unlimited Data · #86 · screenshot 1
Top ten Travel apps that do it.
- #2Lyft1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline73% of these screenshots, against 19% of all Travel screenshots
- Headline under five words78% of these screenshots, against 43% of all Travel screenshots
- Headline readable at thumbnail size59% of these screenshots, against 37% of all Travel screenshots
- States a benefit66% of these screenshots, against 51% of all Travel screenshots
- Gradient background45% of these screenshots, against 31% of all Travel screenshots
- Headline in capitals21% of these screenshots, against 9% of all Travel screenshots
More in words
- Has a headline97%
- Says “you” or “your”86%
- Tells you to do something85%
- Headline under five words74%
- Headline in Title Case33%
- Uses a number33%
- Headline on one line28%
- No words at all28%
- Headline over eight words23%
- Names the app22%
- Says “I” or “my”19%
- Headline in capitals14%
- Has a kicker11%
- Exclaims9%
- Uses an emoji9%
- Uses a percentage5%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with a subheadline?
48 of the top 100 Travel apps (48%) have at least one, and 143 of their 561 screenshots (25%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with a subheadline?
In the top ten: Lyft (#2). Further down the chart: Trusted Traveler (#16), Upside: Gas & Food Cash Back (#17), Locaris – GPS World Map (#19), Priceline - Hotel, Car, Flight (#21) and Vrbo: Vacation Rentals (#23), and 42 more.
Should my Travel app have App Store screenshots with a subheadline?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Travel apps do it (10%), against 47 of the other 90 (52%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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