Shopping app screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
67% 67 of 100
Screenshots that do it
43% 242 of 562
The top ten
6 of 10 against 61 of the other 90
242 of the 562 Shopping screenshots read (43%) do this, across 67 of the top 100 apps (67%). 6 of the top ten do it (60%), against 61 of the other 90 (68%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 2nd for this. It is most common in Finance (69% of apps) and least common in Games (18%).
12 examples from the chart.
12 of the 242 Shopping app screenshots with a subheadline, one from each app, the highest on the chart first.
“Sell with no fees”
“Keep more of your cash with no selling fees”
“WOMEN'S FASHION”
“First free delivery in as fast as 1 hour”
“Get a $10 rewards bonus”
“Trusted by 2M+ Deal Hunters”
“SHIP YOUR PULLS HOME”
“FALL SUPER SALE”
“Shop brands”
“Quince”
“Shop Online”
“Make it yours”
Real headline examples, word for word.
The words on 40 of the 242 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“Keep more of your cash with no selling fees”
Payment processing fees and boosting fees still apply. See website for details.Depop - Buy & Sell Clothes · #2 · screenshot 1“WOMEN'S FASHION”
Discover your style without limitationsTemu: Shop Like a Billionaire · #3 · screenshot 2“First free delivery in as fast as 1 hour”
Use code EXPRESS at checkoutWalmart: Shopping & Savings · #6 · screenshot 2“Get a $10 rewards bonus”
and save with free automatic coupons!Capital One Shopping: Save Now · #7 · screenshot 1“Trusted by 2M+ Deal Hunters”
4.9 Raiting 5M+ Users“Never shop without checking DealSeek first!”DealSeek: Coupons & Discounts · #10 · screenshot 2- Free insurance on cards under $100.
“SHIP YOUR PULLS HOME”
Packed & shipped to you in less than one weekRips by Triumph · #11 · screenshot 2 “FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1“Shop brands”
worry-freeAliExpress - Shopping App · #13 · screenshot 3“Quince”
QUALITY WITHOUT COMPROMISEQuince: Luxury Essentials · #16 · screenshot 6“Shop Online”
Browse featured promotions and an expanded selection of items and services on Costco.comCostco · #17 · screenshot 1“Make it yours”
Customize products with your logo and designAlibaba.com B2B Trade App · #18 · screenshot 3“Earn rewards on everything”
Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1“Discover products”
& reviewsBest Buy: Tech Deals & Savings · #22 · screenshot 4“score app- exclusive deals”
before sales open to everyone.Wayfair – Shop All Things Home · #24 · screenshot 1“Your Walgreens app”
Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1“Delivery as soon as as 1 hour!”
Just $10 extra & no order minimum.*Sam's Club Shopping & Delivery · #26 · screenshot 6“Earn Big Easy as 1-2-3”
Sign up for free Beat levels Cash outKashKick: Get paid to have fun · #27 · screenshot 3“THE HOME DEPOT APP”
Shop over 1 million products and find the info you need most.The Home Depot · #28 · screenshot 2“Find gov and retail surplus”
$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1“SAME DAY DELIVERY”
NOW AVAILABLEDollar General-Digital Coupons · #32 · screenshot 1“Buy & Sell”
Used by 1 in 6 U.S. adultsOfferUp Buy & Sell Marketplace · #34 · screenshot 1“Meet Mylow”
Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1“SHOPPING SAFETY FOR FUN”
Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1“GET NOTIFIED”
EXCLUSIVE APP DEALS; RESTOCKS NOTIFICATIONS; ITEM RUNNING LOW ALERTS; LIVE ACTIVITY UPDATES; LIVE ORDER TRACKINGFashion Nova: Trendy Shopping · #39 · screenshot 2“LATEST DROPS”
Explore new collections & classic stylesNike: Engineered for Athletes · #41 · screenshot 4“Clip with Camera”
Look for hot deals in store by scanning product barcodes to check for coupons!Family Dollar · #42 · screenshot 1“Want Top-Tier Benefits?”
Theyre yours when you join the VS & PINK Rewards program for free.Victoria's Secret—Bras & More · #44 · screenshot 1“Split Your Purchase into Four - Instantly!”
Buy now, pay later in 4 easy payments over time.Four | Buy Now, Pay Later · #45 · screenshot 1“A Saturday's coming. Got a plan?”
Thousands of local experiences, ready to book.Groupon - Local Deals Near Me · #46 · screenshot 1“35% off your first Autoship order”
Terms apply.Chewy - Pet Care & Pharmacy · #47 · screenshot 2“TRY YOUR SELF ON”
You never know what you'll discover.“You never know what you'll discover.”Poshmark: Shop & Sell Fashion · #48 · screenshot 1“Clip coupons”
and add items to your cart.BJs Wholesale Club · #49 · screenshot 4“Shop the largest inventory”
4 million carsCarGurus: Used & New Cars · #50 · screenshot 1“Save and pay”
in just one scan.Kohl's - Shopping & Discounts · #51 · screenshot 6- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “EXCLUSIVE DROPS”
Be the first to know about upcoming releasesDICK’S Sporting Goods · #53 · screenshot 2“2 million cars”
INFINITE POSSIBILITIESCars.com - New & Used Cars · #55 · screenshot 1“WE'LL DRIVE YOU HAPPY ®”
Over 40,000 vehiclesCarvana: Buy/Sell Used Cars · #56 · screenshot 1“Home”
Stay up to date with latest product launches, exclusive offers and news updatesNespresso Store · #58 · screenshot 2
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace5 of its 5 screenshots
- #2Depop - Buy & Sell Clothes3 of its 6 screenshots
- #3Temu: Shop Like a Billionaire5 of its 6 screenshots
- #6Walmart: Shopping & Savings2 of its 6 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
- #10DealSeek: Coupons & Discounts1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline70% of these screenshots, against 30% of all Shopping screenshots
- Headline under five words79% of these screenshots, against 50% of all Shopping screenshots
- Headline readable at thumbnail size67% of these screenshots, against 42% of all Shopping screenshots
- States a benefit75% of these screenshots, against 64% of all Shopping screenshots
- Headline in capitals31% of these screenshots, against 20% of all Shopping screenshots
- Says “you” or “your”49% of these screenshots, against 38% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- No words at all16%
- Uses a percentage15%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a subheadline?
67 of the top 100 Shopping apps (67%) have at least one, and 242 of their 562 screenshots (43%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a subheadline?
In the top ten: Vinted: Pre-loved marketplace (#1), Depop - Buy & Sell Clothes (#2), Temu: Shop Like a Billionaire (#3), Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7) and DealSeek: Coupons & Discounts (#10). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Quince: Luxury Essentials (#16) and Costco (#17), and 56 more.
Should my Shopping app have App Store screenshots with a subheadline?
The chart shows who does it, not whether it would work for your app. 6 of the top ten Shopping apps do it (60%), against 61 of the other 90 (68%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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