Shopping app screenshots with emoji
An emoji in the words. An emoji adds colour and an informal tone without a designed illustration.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
13% 13 of 100
Screenshots that do it
3% 19 of 562
The top ten
0 of 10 against 13 of the other 90
19 of the 562 Shopping screenshots read (3%) do this, across 13 of the top 100 apps (13%). 0 of the top ten do it (0%), against 13 of the other 90 (14%): the top ten do it less than the rest. Of the 23 categories read so far, Shopping is 3rd for this. It is most common in Finance (17% of apps) and least common in Utilities (1%).
12 examples from the chart.
12 of the 19 Shopping app screenshots with emoji, one from each app, the highest on the chart first.
“Membership & Payments”
“Let them know their gift is on the way!”
“Save time with Scan & Go™ shopping.”
“How doers get more done.™”
“MyLowe's Rewards™”
“Get Smart Coupons®”
“Keep all your coupons, Kohl’s Cash® and rewards in your Kohl’s Wallet.”
“WE'LL DRIVE YOU HAPPY ®”
“Book with a few taps & receive reminders for all your pet’s appointments”
“Deals from trusted sellers 😆”
“Get Live Updates”
“redeem earned Rewards and track Points!”
Real headline examples, word for word.
The words on all 19 that carry any, as each app wrote them.
“Membership & Payments”
Show your membership, see your tenure, and pay with your saved Citi Visa® in the Costco wallet.Costco · #17 · screenshot 2“Let them know their gift is on the way!”
“Happy birthday, Zoe! Wishing you all the best ❤️”Etsy: Shop from Real People · #21 · screenshot 4“Save time with Scan & Go™ shopping.”
Sam's Club Shopping & Delivery · #26 · screenshot 2“How doers get more done.™”
The Home Depot · #28 · screenshot 1“MyLowe's Rewards™”
Members save every day, earn MyLowe's Money™ and more.Lowe's Home Improvement · #36 · screenshot 2“Get Smart Coupons®”
Find new Smart Coupons & offers tailored for you week after week!Family Dollar · #42 · screenshot 5“Keep all your coupons, Kohl’s Cash® and rewards in your Kohl’s Wallet.”
Kohl's - Shopping & Discounts · #51 · screenshot 1“WE'LL DRIVE YOU HAPPY ®”
Over 40,000 vehiclesCarvana: Buy/Sell Used Cars · #56 · screenshot 1- ✂ Book Services
“Book with a few taps & receive reminders for all your pet’s appointments”
PetSmart · #66 · screenshot 2 “Deals from trusted sellers 😆”
Make offers, bundle items, and save more.Mercari: Buying & Selling App · #72 · screenshot 2- 🔔
“Get Live Updates”
Package Tracker - TrackPack · #85 · screenshot 3 “redeem earned Rewards and track Points!”
TJX Rewards® cardmembers can track progress toward the next Reward and redeem right from their phone.T.J.Maxx · #87 · screenshot 2“The Easiest Way to Shop at Michaels®”
Michaels Stores · #96 · screenshot 1“MyLowe’s Pro Rewards™”
Members earn points toward MyLowe’s Money™ on qualifying purchases.Lowe's Home Improvement · #36 · screenshot 4“Get alerts for expiring Kohl’s Cash®, exclusive coupons and limited-time deals.”
Kohl's - Shopping & Discounts · #51 · screenshot 5“Shop and sell confidently⭐”
Ratings, authentication, and protections that give you peace of mind.Mercari: Buying & Selling App · #72 · screenshot 4“manage your TJX Rewards® credit card on-the-go.”
Access to bill payments, your digital card, balance checks, and more at your fingertips.T.J.Maxx · #87 · screenshot 3“Get Rewards at your fingertips with the Michaels®”
Michaels Stores · #96 · screenshot 3“Chat before you buy 💬”
Message in-app for quick answers and updates.Mercari: Buying & Selling App · #72 · screenshot 6
Top ten Shopping apps that do it.
None of the top ten do. The highest app on the chart that does is Costco, at #17.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 4% 26 of 581 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 4% 22 of 540 | 2 of 10 |
| Shopping | 13% 13 of 100 | 3% 19 of 562 | 0 of 10 |
| Medical | 11% 11 of 100 | 2% 11 of 548 | 1 of 10 |
| Travel | 9% 9 of 100 | 2% 10 of 561 | 4 of 10 |
| Lifestyle | 8% 8 of 100 | 1% 8 of 556 | 1 of 10 |
| Education | 7% 7 of 100 | 2% 10 of 555 | 1 of 10 |
| Weather | 7% 7 of 100 | 2% 9 of 555 | 1 of 10 |
| Sports | 6% 6 of 100 | 2% 11 of 558 | 1 of 10 |
| Social Networking | 5% 5 of 100 | 1% 8 of 554 | 0 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 1 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 1 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Reference | 3% 3 of 100 | 2% 10 of 566 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | 1% 6 of 564 | 0 of 10 |
| Productivity | 1% 1 of 99 | 1% 5 of 551 | 0 of 10 |
| Music | 1% 1 of 100 | under 1% 1 of 550 | 0 of 10 |
| Utilities | 1% 1 of 100 | 1% 3 of 549 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Background is the icon’s colour74% of these screenshots, against 43% of all Shopping screenshots
- Words aligned left47% of these screenshots, against 19% of all Shopping screenshots
- Gradient background58% of these screenshots, against 32% of all Shopping screenshots
- States a benefit89% of these screenshots, against 64% of all Shopping screenshots
- Blue42% of these screenshots, against 23% of all Shopping screenshots
- Headline over eight words26% of these screenshots, against 7% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- No words at all16%
- Uses a percentage15%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with emoji?
13 of the top 100 Shopping apps (13%) have at least one, and 19 of their 562 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with emoji?
None of the top ten do. The highest on the chart: Costco (#17), Etsy: Shop from Real People (#21), Sam's Club Shopping & Delivery (#26), The Home Depot (#28) and Lowe's Home Improvement (#36), and 8 more.
Should my Shopping app have App Store screenshots with emoji?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Shopping apps do it (0%), against 13 of the other 90 (14%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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