Health & Fitness app screenshots with emoji
An emoji in the words. An emoji adds colour and an informal tone without a designed illustration.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
4% 4 of 100
Screenshots that do it
1% 4 of 574
The top ten
1 of 10 against 3 of the other 90
4 of the 574 Health & Fitness screenshots read (1%) do this, across 4 of the top 100 apps (4%). 1 of the top ten do it (10%), against 3 of the other 90 (3%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 12th for this. It is most common in Finance (17% of apps) and least common in Utilities (1%).
All 4 examples from the chart.
Every one of the Health & Fitness app screenshots with emoji on the chart, the highest app first.
“The #1 Food & Nutrition Tracking App”
“Fall asleep to Sleep Stories™ with your favorite voices”
“Check supplement quality with TrustScore®”
“Because health is personal™”
Real headline examples, word for word.
The words on all 4 that carry any, as each app wrote them.
- myfitnesspal®
“The #1 Food & Nutrition Tracking App”
MyFitnessPal: Calorie Counter · #9 · screenshot 1 “Fall asleep to Sleep Stories™ with your favorite voices”
Calm · #45 · screenshot 3“Check supplement quality with TrustScore®”
SuppCo: Supplement Scanner · #74 · screenshot 3“Because health is personal™”
Better health starts todayPersonify Health · #91 · screenshot 5
Top ten Health & Fitness apps that do it.
- #9MyFitnessPal: Calorie Counter1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 4% 26 of 581 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 4% 22 of 540 | 2 of 10 |
| Shopping | 13% 13 of 100 | 3% 19 of 562 | 0 of 10 |
| Medical | 11% 11 of 100 | 2% 11 of 548 | 1 of 10 |
| Travel | 9% 9 of 100 | 2% 10 of 561 | 4 of 10 |
| Lifestyle | 8% 8 of 100 | 1% 8 of 556 | 1 of 10 |
| Education | 7% 7 of 100 | 2% 10 of 555 | 1 of 10 |
| Weather | 7% 7 of 100 | 2% 9 of 555 | 1 of 10 |
| Sports | 6% 6 of 100 | 2% 11 of 558 | 1 of 10 |
| Social Networking | 5% 5 of 100 | 1% 8 of 554 | 0 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 1 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 1 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Reference | 3% 3 of 100 | 2% 10 of 566 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | 1% 6 of 564 | 0 of 10 |
| Productivity | 1% 1 of 99 | 1% 5 of 551 | 0 of 10 |
| Music | 1% 1 of 100 | under 1% 1 of 550 | 0 of 10 |
| Utilities | 1% 1 of 100 | 1% 3 of 549 | 0 of 10 |
Related tactics.
Often on the same screenshot
- A photograph100% of these screenshots, against 40% of all Health & Fitness screenshots
- States a benefit75% of these screenshots, against 42% of all Health & Fitness screenshots
- Whole phone shown75% of these screenshots, against 53% of all Health & Fitness screenshots
- Screen fills the picture100% of these screenshots, against 80% of all Health & Fitness screenshots
- Words at the top100% of these screenshots, against 91% of all Health & Fitness screenshots
- Has a headline100% of these screenshots, against 97% of all Health & Fitness screenshots
More in words
- Has a headline100%
- Tells you to do something95%
- Headline under five words85%
- Says “you” or “your”83%
- Has a subline39%
- Headline in Title Case38%
- Uses a number24%
- Headline over eight words19%
- Names the app19%
- Headline on one line18%
- Headline in capitals17%
- Has a kicker16%
- No words at all11%
- Says “I” or “my”10%
- Exclaims4%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots with emoji?
4 of the top 100 Health & Fitness apps (4%) have at least one, and 4 of their 574 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots with emoji?
In the top ten: MyFitnessPal: Calorie Counter (#9). Further down the chart: Calm (#45), SuppCo: Supplement Scanner (#74) and Personify Health (#91).
Should my Health & Fitness app have App Store screenshots with emoji?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Health & Fitness apps do it (10%), against 3 of the other 90 (3%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages