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Health & Fitness app screenshots with a command headline

The headline is a command: Track your sleep, Start a session. A command starts with a verb, so the first word is what the reader can do with the app.

From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
95% 95 of 100
Screenshots that do it
60% 342 of 574
The top ten
10 of 10 against 85 of the other 90

342 of the 574 Health & Fitness screenshots read (60%) do this, across 95 of the top 100 apps (95%). 10 of the top ten do it (100%), against 85 of the other 90 (94%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 1st for this. It is most common in Health & Fitness (95% of apps) and least common in Weather (45%).

12 examples from the chart.

12 of the 342 Health & Fitness app screenshots with a command headline, one from each app, the highest on the chart first.

Strava: Run, Bike, Walk App Store screenshot 3, headline “Track your workouts”. Tells you to do something.
Strava: Run, Bike, Walk#1 in Health & Fitness · screenshot 3“Track your workouts”
Planet Fitness App Store screenshot 2, headline “Log your activities . . .”. Tells you to do something.
Planet Fitness#2 in Health & Fitness · screenshot 2“Log your activities . . .”
Flo Cycle & Period Tracker App Store screenshot 1, headline “Predict your next period”. Tells you to do something.
Flo Cycle & Period Tracker#3 in Health & Fitness · screenshot 1“Predict your next period”
Scrambly: Earn Money Walking App Store screenshot 1, headline “WALK TO EARN”. Tells you to do something.
Scrambly: Earn Money Walking#4 in Health & Fitness · screenshot 1“WALK TO EARN”
Yuka - Food & Cosmetic Scanner App Store screenshot 1, headline “ANALYZE products in a single scan”. Tells you to do something.
Yuka - Food & Cosmetic Scanner#5 in Health & Fitness · screenshot 1“ANALYZE products in a single scan”
Stompers: Walking Step Counter App Store screenshot 1, headline “Walk against your friends”. Tells you to do something.
Stompers: Walking Step Counter#6 in Health & Fitness · screenshot 1“Walk against your friends”
Cal AI - Calorie Tracker App Store screenshot 2, headline “Just snap a picture of your food”. Tells you to do something.
Cal AI - Calorie Tracker#7 in Health & Fitness · screenshot 2“Just snap a picture of your food”
Oura App Store screenshot 2, headline “Get in Tune with Your Body”. Tells you to do something.
Oura#8 in Health & Fitness · screenshot 2“Get in Tune with Your Body”
MyFitnessPal: Calorie Counter App Store screenshot 2, headline “Know What You're Eating”. Tells you to do something.
MyFitnessPal: Calorie Counter#9 in Health & Fitness · screenshot 2“Know What You're Eating”
AllTrails: Hike, Bike & Run App Store screenshot 1, headline “Discover 500,000+ trails”. Tells you to do something.
AllTrails: Hike, Bike & Run#10 in Health & Fitness · screenshot 1“Discover 500,000+ trails”
LADDER Strength Training Plans App Store screenshot 1, headline “GET STRONGER, WITH A PLAN.”. Tells you to do something.
LADDER Strength Training Plans#11 in Health & Fitness · screenshot 1“GET STRONGER, WITH A PLAN.”
New EōS Fitness App Store screenshot 2, headline “Track yours. Own yours.”. Tells you to do something.
New EōS Fitness#12 in Health & Fitness · screenshot 2“Track yours. Own yours.”

All 342 on the wall

Real headline examples, word for word.

The words on 40 of the 342 that carry any, as each app wrote them.

  • “Track your workouts”Strava: Run, Bike, Walk · #1 · screenshot 3
  • “Log your activities . . .”Planet Fitness · #2 · screenshot 2
  • “Predict your next period”Flo Cycle & Period Tracker · #3 · screenshot 1
  • “WALK TO EARN”Scrambly: Earn Money Walking · #4 · screenshot 1
  • “ANALYZE products in a single scan”Yuka - Food & Cosmetic Scanner · #5 · screenshot 1
  • “Walk against your friends”Stompers: Walking Step Counter · #6 · screenshot 1
  • “Just snap a picture of your food”Cal AI - Calorie Tracker · #7 · screenshot 2
  • “Get in Tune with Your Body”Oura · #8 · screenshot 2
  • “Know What You're Eating”MyFitnessPal: Calorie Counter · #9 · screenshot 2
  • “Discover 500,000+ trails”AllTrails: Hike, Bike & Run · #10 · screenshot 1
  • “GET STRONGER, WITH A PLAN.”LADDER Strength Training Plans · #11 · screenshot 1
  • “Track yours. Own yours.”New EōS Fitness · #12 · screenshot 2
  • “Convert your rewards into cash or gifts”WeWard - Walking Rewards App · #13 · screenshot 2
  • “Build habits with friends by your side”Finch: Self-Care Pet · #14 · screenshot 2
  • “Go beyond calories and macros.”Track up to 95 macro and micronutrients - for free.Cronometer: Calorie Counter · #15 · screenshot 3
  • “Build healthy habits,”get younger, earn pointsAHEALTH: Get Healthy Get Paid · #16 · screenshot 1
  • “See what’s covered”Aetna Health · #17 · screenshot 1
  • “BOOK CLASSES IN ADVANCE”Crunch Fitness · #18 · screenshot 2
  • “Find top studios, salons and spas near you”ClassPass: Fitness, Spa, Salon · #19 · screenshot 2
  • “Walk more with friends!”StepUp Pedometer Step Counter · #20 · screenshot 1
  • “Solve tasks to stop your alarm”Wayk: Alarm Clock to Wake Up · #21 · screenshot 2
  • “Rest well”Garmin Connect™ · #22 · screenshot 2
  • “Manage”Quickly access your plan benefits all in one placemyCigna · #23 · screenshot 1
  • BETTER SLEEP, BETTER LIFE“Become a morning person”TRUSTED BYRISE: Sleep Tracker · #24 · screenshot 1
  • “Measure Heart Rate”ARBloodPressure:Health record · #25 · screenshot 1
  • “Start building healthy sleep habits”Hatch Sleep · #26 · screenshot 1
  • “Track your progress with detailed measurement history”Hume Health · #27 · screenshot 3
  • “Reach your Goals”Earn AwardsStepsApp Pedometer · #28 · screenshot 4
  • “Schedule appointments. Stay on the move.”Kaiser Permanente · #29 · screenshot 2
  • “Eat Out, Lose Weight.”MenuFit helps over 2 Million people eat smarter.MenuFit - Healthy Eating Out · #30 · screenshot 2
  • “LOG WORKOUTS GET STRONGER STAY MOTIVATED”Hevy - Workout Tracker Gym Log · #31 · screenshot 1
  • “Analyze Blood Pressure Changes”Pocket Blood Pressure&BP log · #32 · screenshot 2
  • “Focus on the right parts of your body and...”Fitbod: Gym & Fitness Planner · #33 · screenshot 5
  • “Tap “GO” to start the home program your provider created for you.”Medbridge GO for Patients · #34 · screenshot 1
  • “Focus on what matters most”Google Health (Fitbit) · #35 · screenshot 2
  • “Track BLOOD PRESSURE”Blood Pressure App-BP Tracker · #36 · screenshot 1
  • “Get motivation throughout the day”“Good things are coming.”Motivation - Daily quotes · #37 · screenshot 1
  • “Discover local deals & try something new for less”Mindbody: Fitness & Wellness · #38 · screenshot 3
  • “Predict your next period”Stardust Period Tracker · #39 · screenshot 2
  • “Track goals without guessing”Nourish: Eating Well Made Easy · #40 · screenshot 4

Top ten Health & Fitness apps that do it.

  1. #1Strava: Run, Bike, Walk4 of its 6 screenshots
  2. #2Planet Fitness3 of its 6 screenshots
  3. #3Flo Cycle & Period Tracker6 of its 6 screenshots
  4. #4Scrambly: Earn Money Walking2 of its 6 screenshots
  5. #5Yuka - Food & Cosmetic Scanner6 of its 6 screenshots
  6. #6Stompers: Walking Step Counter5 of its 6 screenshots
  7. #7Cal AI - Calorie Tracker2 of its 4 screenshots
  8. #8Oura2 of its 6 screenshots
  9. #9MyFitnessPal: Calorie Counter4 of its 6 screenshots
  10. #10AllTrails: Hike, Bike & Run6 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Health & Fitness95% 95 of 10060% 342 of 57410 of 10
Food & Drink93% 93 of 10055% 295 of 54010 of 10
Productivity93% 92 of 9954% 299 of 55110 of 10
Finance90% 90 of 10054% 311 of 5817 of 10
Lifestyle88% 88 of 10058% 322 of 55610 of 10
Shopping88% 88 of 10050% 281 of 5629 of 10
Travel85% 85 of 10048% 267 of 5619 of 10
Entertainment84% 84 of 10045% 245 of 5449 of 10
Music83% 83 of 10052% 287 of 5508 of 10
Social Networking83% 83 of 10050% 279 of 5549 of 10
Business82% 82 of 10051% 282 of 5549 of 10
Sports82% 82 of 10045% 249 of 5589 of 10
Navigation82% 81 of 9948% 269 of 5668 of 10
Graphics & Design81% 80 of 9939% 221 of 5647 of 10
Education80% 80 of 10049% 274 of 5558 of 10
Reference78% 78 of 10045% 255 of 5668 of 10
Games74% 74 of 10043% 243 of 5679 of 10
Medical73% 73 of 10049% 268 of 5489 of 10
Utilities73% 73 of 10039% 214 of 5498 of 10
News72% 71 of 9848% 248 of 51710 of 10
Photo & Video72% 72 of 10040% 224 of 5668 of 10
Developer Tools56% 56 of 10031% 158 of 5075 of 10
Weather45% 45 of 10019% 106 of 5555 of 10

Tells you to do something, across all categories

Related tactics.

Often on the same screenshot

  • Says “you” or “your”49% of these screenshots, against 40% of all Health & Fitness screenshots
  • States a benefit47% of these screenshots, against 42% of all Health & Fitness screenshots
  • Leads with a feature68% of these screenshots, against 63% of all Health & Fitness screenshots
  • Whole phone shown57% of these screenshots, against 53% of all Health & Fitness screenshots
  • Plain tone86% of these screenshots, against 83% of all Health & Fitness screenshots
  • Has a headline100% of these screenshots, against 97% of all Health & Fitness screenshots

More in words

Questions, answered from the chart.

How many top Health & Fitness apps have App Store screenshots with a command headline?
95 of the top 100 Health & Fitness apps (95%) have at least one, and 342 of their 574 screenshots (60%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots with a command headline?
In the top ten: Strava: Run, Bike, Walk (#1), Planet Fitness (#2), Flo Cycle & Period Tracker (#3), Scrambly: Earn Money Walking (#4), Yuka - Food & Cosmetic Scanner (#5), Stompers: Walking Step Counter (#6), Cal AI - Calorie Tracker (#7), Oura (#8), MyFitnessPal: Calorie Counter (#9) and AllTrails: Hike, Bike & Run (#10). Further down the chart: LADDER Strength Training Plans (#11), New EōS Fitness (#12), WeWard - Walking Rewards App (#13), Finch: Self-Care Pet (#14) and Cronometer: Calorie Counter (#15), and 80 more.
Should my Health & Fitness app have App Store screenshots with a command headline?
The chart shows who does it, not whether it would work for your app. 10 of the top ten Health & Fitness apps do it (100%), against 85 of the other 90 (94%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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