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Health & Fitness app screenshots that lead with a feature

The headline names what the app has or does. The plainest approach: the words name the thing, and the screen below shows it.

From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
99% 99 of 100
Screenshots that do it
63% 363 of 574
The top ten
10 of 10 against 89 of the other 90

363 of the 574 Health & Fitness screenshots read (63%) do this, across 99 of the top 100 apps (99%). 10 of the top ten do it (100%), against 89 of the other 90 (99%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 1st for this. It is most common in Health & Fitness (99% of apps) and least common in Weather (63%).

12 examples from the chart.

12 of the 363 Health & Fitness app screenshots that lead with a feature, one from each app, the highest on the chart first.

Strava: Run, Bike, Walk App Store screenshot 3, headline “Track your workouts”. Leads with a feature.
Strava: Run, Bike, Walk#1 in Health & Fitness · screenshot 3“Track your workouts”
Planet Fitness App Store screenshot 2, headline “Log your activities . . .”. Leads with a feature.
Planet Fitness#2 in Health & Fitness · screenshot 2“Log your activities . . .”
Flo Cycle & Period Tracker App Store screenshot 1, headline “Predict your next period”. Leads with a feature.
Flo Cycle & Period Tracker#3 in Health & Fitness · screenshot 1“Predict your next period”
Scrambly: Earn Money Walking App Store screenshot 1, headline “WALK TO EARN”. Leads with a feature.
Scrambly: Earn Money Walking#4 in Health & Fitness · screenshot 1“WALK TO EARN”
Yuka - Food & Cosmetic Scanner App Store screenshot 1, headline “ANALYZE products in a single scan”. Leads with a feature.
Yuka - Food & Cosmetic Scanner#5 in Health & Fitness · screenshot 1“ANALYZE products in a single scan”
Stompers: Walking Step Counter App Store screenshot 1, headline “Walk against your friends”. Leads with a feature.
Stompers: Walking Step Counter#6 in Health & Fitness · screenshot 1“Walk against your friends”
Cal AI - Calorie Tracker App Store screenshot 2, headline “Just snap a picture of your food”. Leads with a feature.
Cal AI - Calorie Tracker#7 in Health & Fitness · screenshot 2“Just snap a picture of your food”
Oura App Store screenshot 4, headline “Accurate Sleep Monitoring”. Leads with a feature.
Oura#8 in Health & Fitness · screenshot 4“Accurate Sleep Monitoring”
MyFitnessPal: Calorie Counter App Store screenshot 4, headline “Scan Your Food”. Leads with a feature.
MyFitnessPal: Calorie Counter#9 in Health & Fitness · screenshot 4“Scan Your Food”
AllTrails: Hike, Bike & Run App Store screenshot 1, headline “Discover 500,000+ trails”. Leads with a feature.
AllTrails: Hike, Bike & Run#10 in Health & Fitness · screenshot 1“Discover 500,000+ trails”
LADDER Strength Training Plans App Store screenshot 3, headline “A PLAN FOR EVERY WORKOUT”. Leads with a feature.
LADDER Strength Training Plans#11 in Health & Fitness · screenshot 3“A PLAN FOR EVERY WORKOUT”
New EōS Fitness App Store screenshot 2, headline “Track yours. Own yours.”. Leads with a feature.
New EōS Fitness#12 in Health & Fitness · screenshot 2“Track yours. Own yours.”

All 363 on the wall

Real headline examples, word for word.

The words on 40 of the 363 that carry any, as each app wrote them.

  • “Track your workouts”Strava: Run, Bike, Walk · #1 · screenshot 3
  • “Log your activities . . .”Planet Fitness · #2 · screenshot 2
  • “Predict your next period”Flo Cycle & Period Tracker · #3 · screenshot 1
  • “WALK TO EARN”Scrambly: Earn Money Walking · #4 · screenshot 1
  • “ANALYZE products in a single scan”Yuka - Food & Cosmetic Scanner · #5 · screenshot 1
  • “Walk against your friends”Stompers: Walking Step Counter · #6 · screenshot 1
  • “Just snap a picture of your food”Cal AI - Calorie Tracker · #7 · screenshot 2
  • “Accurate Sleep Monitoring”Oura · #8 · screenshot 4
  • “Scan Your Food”MyFitnessPal: Calorie Counter · #9 · screenshot 4
  • “Discover 500,000+ trails”AllTrails: Hike, Bike & Run · #10 · screenshot 1
  • “A PLAN FOR EVERY WORKOUT”LADDER Strength Training Plans · #11 · screenshot 3
  • “Track yours. Own yours.”New EōS Fitness · #12 · screenshot 2
  • “The app that converts your steps into rewards”WeWard - Walking Rewards App · #13 · screenshot 1
  • “Build habits with friends by your side”Finch: Self-Care Pet · #14 · screenshot 2
  • “Science- backed nutrition tracker.”Loved by 15+ million people.Cronometer: Calorie Counter · #15 · screenshot 1
  • “Build healthy habits,”get younger, earn pointsAHEALTH: Get Healthy Get Paid · #16 · screenshot 1
  • “See what’s covered”Aetna Health · #17 · screenshot 1
  • “EASY NAVIGATION”Crunch Fitness · #18 · screenshot 1
  • “One app for fitness, beauty and wellness”ClassPass: Fitness, Spa, Salon · #19 · screenshot 1
  • “Add friends on iPhone & Android”StepUp Pedometer Step Counter · #20 · screenshot 4
  • “Solve tasks to stop your alarm”Wayk: Alarm Clock to Wake Up · #21 · screenshot 2
  • “Monitor energy levels”Garmin Connect™ · #22 · screenshot 3
  • “Manage”Quickly access your plan benefits all in one placemyCigna · #23 · screenshot 1
  • “Track the sleep you owe your body”RISE: Sleep Tracker · #24 · screenshot 2
  • “Measure Heart Rate”ARBloodPressure:Health record · #25 · screenshot 1
  • “Regulate your circadian rhythm with Restore”Hatch Sleep · #26 · screenshot 2
  • “Your personal health dashboard with actionable guidance”Hume Health · #27 · screenshot 1
  • “Automatic Step Counter”Now with WorkoutsStepsApp Pedometer · #28 · screenshot 1
  • “Schedule appointments. Stay on the move.”Kaiser Permanente · #29 · screenshot 2
  • 01“Search Any Restaurant”MenuFit has every type of restuarant.MenuFit - Healthy Eating Out · #30 · screenshot 3
  • “LOG WORKOUTS GET STRONGER STAY MOTIVATED”Hevy - Workout Tracker Gym Log · #31 · screenshot 1
  • “Analyze Blood Pressure Changes”Pocket Blood Pressure&BP log · #32 · screenshot 2
  • “Smart workouts built just for you”Fitbod: Gym & Fitness Planner · #33 · screenshot 1
  • “Tap “GO” to start the home program your provider created for you.”Medbridge GO for Patients · #34 · screenshot 1
  • “See your top stats, at a glance”Google Health (Fitbit) · #35 · screenshot 1
  • “Track BLOOD PRESSURE”Blood Pressure App-BP Tracker · #36 · screenshot 1
  • “1000s of options to customize widgets”“If not today, then when? If not you, then who?”Motivation - Daily quotes · #37 · screenshot 3
  • “Book your next class or appointment”Mindbody: Fitness & Wellness · #38 · screenshot 4
  • “Predict your next period”Stardust Period Tracker · #39 · screenshot 2
  • “Dietitians, covered by insurance”Nourish: Eating Well Made Easy · #40 · screenshot 1

Top ten Health & Fitness apps that do it.

  1. #1Strava: Run, Bike, Walk3 of its 6 screenshots
  2. #2Planet Fitness3 of its 6 screenshots
  3. #3Flo Cycle & Period Tracker3 of its 6 screenshots
  4. #4Scrambly: Earn Money Walking5 of its 6 screenshots
  5. #5Yuka - Food & Cosmetic Scanner1 of its 6 screenshots
  6. #6Stompers: Walking Step Counter4 of its 6 screenshots
  7. #7Cal AI - Calorie Tracker2 of its 4 screenshots
  8. #8Oura3 of its 6 screenshots
  9. #9MyFitnessPal: Calorie Counter3 of its 6 screenshots
  10. #10AllTrails: Hike, Bike & Run5 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Health & Fitness99% 99 of 10063% 363 of 57410 of 10
Productivity97% 96 of 9963% 348 of 55110 of 10
Food & Drink94% 94 of 10054% 294 of 54010 of 10
Graphics & Design94% 93 of 9968% 385 of 5649 of 10
Photo & Video92% 92 of 10066% 374 of 56610 of 10
Shopping92% 92 of 10048% 268 of 56210 of 10
Utilities92% 92 of 10058% 318 of 54910 of 10
Reference91% 91 of 10060% 341 of 5669 of 10
Travel91% 91 of 10050% 283 of 5619 of 10
Navigation91% 90 of 9960% 341 of 5669 of 10
Finance90% 90 of 10050% 292 of 5818 of 10
Lifestyle89% 89 of 10051% 283 of 5569 of 10
Music89% 89 of 10062% 342 of 5508 of 10
Sports89% 89 of 10055% 309 of 5589 of 10
Social Networking88% 88 of 10053% 292 of 5549 of 10
Entertainment87% 87 of 10051% 278 of 5449 of 10
Business84% 84 of 10053% 291 of 5547 of 10
Education83% 83 of 10050% 277 of 5558 of 10
News81% 79 of 9851% 265 of 51710 of 10
Medical79% 79 of 10058% 319 of 54810 of 10
Developer Tools71% 71 of 10054% 273 of 5077 of 10
Games71% 71 of 10031% 177 of 5678 of 10
Weather63% 63 of 10046% 253 of 5557 of 10

Leads with a feature, across all categories

Related tactics.

Often on the same screenshot

  • Plain tone90% of these screenshots, against 83% of all Health & Fitness screenshots
  • Whole phone shown58% of these screenshots, against 53% of all Health & Fitness screenshots
  • Light67% of these screenshots, against 61% of all Health & Fitness screenshots
  • Tells you to do something64% of these screenshots, against 60% of all Health & Fitness screenshots
  • Headline under five words59% of these screenshots, against 55% of all Health & Fitness screenshots
  • Phone drawn90% of these screenshots, against 86% of all Health & Fitness screenshots

More in meaning

Questions, answered from the chart.

How many top Health & Fitness apps have App Store screenshots that lead with a feature?
99 of the top 100 Health & Fitness apps (99%) have at least one, and 363 of their 574 screenshots (63%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots that lead with a feature?
In the top ten: Strava: Run, Bike, Walk (#1), Planet Fitness (#2), Flo Cycle & Period Tracker (#3), Scrambly: Earn Money Walking (#4), Yuka - Food & Cosmetic Scanner (#5), Stompers: Walking Step Counter (#6), Cal AI - Calorie Tracker (#7), Oura (#8), MyFitnessPal: Calorie Counter (#9) and AllTrails: Hike, Bike & Run (#10). Further down the chart: LADDER Strength Training Plans (#11), New EōS Fitness (#12), WeWard - Walking Rewards App (#13), Finch: Self-Care Pet (#14) and Cronometer: Calorie Counter (#15), and 84 more.
Should my Health & Fitness app have App Store screenshots that lead with a feature?
The chart shows who does it, not whether it would work for your app. 10 of the top ten Health & Fitness apps do it (100%), against 89 of the other 90 (99%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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