Health & Fitness app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
7% 7 of 100
Screenshots that do it
1% 7 of 574
The top ten
1 of 10 against 6 of the other 90
7 of the 574 Health & Fitness screenshots read (1%) do this, across 7 of the top 100 apps (7%). 1 of the top ten do it (10%), against 6 of the other 90 (7%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 11th for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
All 7 examples from the chart.
Every one of the Health & Fitness app screenshots that make a comparison on the chart, the highest app first.
“The #1 Food & Nutrition Tracking App”
“The #1 App For Eating Out Healthy”
“The #1 Weight Loss Tracker”
“A Better Way to Support Your Home Exercise Program”
“Meet the Buying Club: a better way to buy supplements”
“The Best Meditation App”
“نظام صيام لحرق الدهون”
Real headline examples, word for word.
The words on all 7 that carry any, as each app wrote them.
- myfitnesspal®
“The #1 Food & Nutrition Tracking App”
MyFitnessPal: Calorie Counter · #9 · screenshot 1 “The #1 App For Eating Out Healthy”
MenuFit - Healthy Eating Out · #30 · screenshot 1“The #1 Weight Loss Tracker”
EASILY TRACK YOUR CALORIES & NUTRITIONLose It! – Calorie Counter · #55 · screenshot 1“A Better Way to Support Your Home Exercise Program”
Limber Health Home Exercise · #57 · screenshot 1“Meet the Buying Club: a better way to buy supplements”
SuppCo: Supplement Scanner · #74 · screenshot 4“The Best Meditation App”
New York Times Wirecutter, 2025“New York Times Wirecutter, 2025”Insight Timer: Meditate, Sleep · #93 · screenshot 1“نظام صيام لحرق الدهون”
نظام صيام يساعدك تخسر الدهون بثبات“أفضل تطبيق صيام جربته” “سهل الاستخدام ونتائجه حقيقة”صيامي: صيام ذكي ومتقطع · #100 · screenshot 5
Top ten Health & Fitness apps that do it.
- #9MyFitnessPal: Calorie Counter1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Ranking claim71% of these screenshots, against 4% of all Health & Fitness screenshots
- Uses a number57% of these screenshots, against 6% of all Health & Fitness screenshots
- Headline in Title Case71% of these screenshots, against 21% of all Health & Fitness screenshots
- No phone, bare screen57% of these screenshots, against 10% of all Health & Fitness screenshots
- Star rating shown43% of these screenshots, against 6% of all Health & Fitness screenshots
- Words aligned left43% of these screenshots, against 11% of all Health & Fitness screenshots
More in meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Subline explains the headline28%
- Playful tone20%
- Subline adds a second benefit16%
- Asks for an action13%
- Names its audience12%
- Technical tone8%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with price2%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots that make a comparison?
7 of the top 100 Health & Fitness apps (7%) have at least one, and 7 of their 574 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots that make a comparison?
In the top ten: MyFitnessPal: Calorie Counter (#9). Further down the chart: MenuFit - Healthy Eating Out (#30), Lose It! – Calorie Counter (#55), Limber Health Home Exercise (#57), SuppCo: Supplement Scanner (#74) and Insight Timer: Meditate, Sleep (#93), and 1 more.
Should my Health & Fitness app have App Store screenshots that make a comparison?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Health & Fitness apps do it (10%), against 6 of the other 90 (7%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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