Health & Fitness app screenshots that name their audience
The words say who the app is for. Naming the audience narrows the promise to the people most likely to want the app.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
12% 12 of 100
Screenshots that do it
3% 15 of 574
The top ten
1 of 10 against 11 of the other 90
15 of the 574 Health & Fitness screenshots read (3%) do this, across 12 of the top 100 apps (12%). 1 of the top ten do it (10%), against 11 of the other 90 (12%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 16th for this. It is most common in Sports (32% of apps) and least common in Games (6%).
12 examples from the chart.
12 of the 15 Health & Fitness app screenshots that name their audience, one from each app, the highest on the chart first.
“POWER UP WITH PERKS”
“Wake up with your friends”
“Support your child's sleep development with Rest”
“Tap “GO” to start the home program your provider created for you.”
“300M”
“Simple and quick workout tracking”
“Plans for any goal”
“Sync Seamlessly with your Partner”
“Book a class anytime”
“Manage Tinnitus with Green Noise”
“Personalized”
“Journal with friends & family”
Real headline examples, word for word.
The words on all 15 that carry any, as each app wrote them.
“POWER UP WITH PERKS”
Members save BIG on your favorite brands.Planet Fitness · #2 · screenshot 6“Wake up with your friends”
Wayk: Alarm Clock to Wake Up · #21 · screenshot 6“Support your child's sleep development with Rest”
Hatch Sleep · #26 · screenshot 5“Tap “GO” to start the home program your provider created for you.”
Medbridge GO for Patients · #34 · screenshot 1- Trusted by
“300M”
womenPeriod Tracker Period Calendar · #42 · screenshot 1 “Simple and quick workout tracking”
Used by over 5 million liftersLyfta: Gym Workout Tracker Log · #54 · screenshot 1“Plans for any goal”
Whether you're a beginner training for your first race, or an elite athlete, we've got youRunna: Running Plans & Coach · #64 · screenshot 3“Sync Seamlessly with your Partner”
Connect, Support,LoveLively - Period Tracker, Cycle · #68 · screenshot 5“Book a class anytime”
Busy week? Book classes that fit your schedule.Wellhub (Gympass) · #69 · screenshot 6“Manage Tinnitus with Green Noise”
BetterSleep: Relax and Sleep · #86 · screenshot 1“Personalized”
For Men & WomenHome Workout - No Equipments · #95 · screenshot 2“Journal with friends & family”
Gratitude Plus – Journal · #97 · screenshot 2“Track Your Pregnancy”
Insights about Pregnancy & PostpartumLively - Period Tracker, Cycle · #68 · screenshot 6“Manage Anxiety with Binaural Beats”
BetterSleep: Relax and Sleep · #86 · screenshot 4“For Your Ages”
Fit Your GenderHome Workout - No Equipments · #95 · screenshot 4
Top ten Health & Fitness apps that do it.
- #2Planet Fitness1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 32% 32 of 100 | 7% 40 of 558 | 3 of 10 |
| Education | 30% 30 of 100 | 8% 45 of 555 | 4 of 10 |
| Navigation | 28% 28 of 99 | 8% 45 of 566 | 2 of 10 |
| Shopping | 28% 28 of 100 | 6% 34 of 562 | 3 of 10 |
| Social Networking | 28% 28 of 100 | 7% 39 of 554 | 4 of 10 |
| Medical | 22% 22 of 100 | 7% 37 of 548 | 2 of 10 |
| Business | 21% 21 of 100 | 6% 32 of 554 | 1 of 10 |
| Travel | 19% 19 of 100 | 4% 22 of 561 | 0 of 10 |
| Finance | 18% 18 of 100 | 5% 30 of 581 | 2 of 10 |
| Lifestyle | 17% 17 of 100 | 3% 19 of 556 | 4 of 10 |
| Reference | 16% 16 of 100 | 3% 19 of 566 | 0 of 10 |
| Food & Drink | 15% 15 of 100 | 3% 17 of 540 | 1 of 10 |
| Entertainment | 14% 14 of 100 | 3% 18 of 544 | 2 of 10 |
| Music | 13% 13 of 100 | 3% 15 of 550 | 1 of 10 |
| News | 12% 12 of 98 | 2% 12 of 517 | 3 of 10 |
| Health & Fitness | 12% 12 of 100 | 3% 15 of 574 | 1 of 10 |
| Utilities | 11% 11 of 100 | 3% 14 of 549 | 0 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| Graphics & Design | 9% 9 of 99 | 2% 10 of 564 | 1 of 10 |
| Productivity | 9% 9 of 99 | 2% 10 of 551 | 2 of 10 |
| Weather | 9% 9 of 100 | 2% 12 of 555 | 3 of 10 |
| Developer Tools | 7% 7 of 100 | 2% 8 of 507 | 1 of 10 |
| Games | 6% 6 of 100 | 1% 6 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline60% of these screenshots, against 18% of all Health & Fitness screenshots
- No phone, bare screen33% of these screenshots, against 10% of all Health & Fitness screenshots
- Subline adds a second benefit27% of these screenshots, against 4% of all Health & Fitness screenshots
- Says “you” or “your”60% of these screenshots, against 40% of all Health & Fitness screenshots
- Low contrast words33% of these screenshots, against 18% of all Health & Fitness screenshots
- Subline explains the headline27% of these screenshots, against 12% of all Health & Fitness screenshots
More in meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Subline explains the headline28%
- Playful tone20%
- Subline adds a second benefit16%
- Asks for an action13%
- Technical tone8%
- Compares with something7%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with price2%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots that name their audience?
12 of the top 100 Health & Fitness apps (12%) have at least one, and 15 of their 574 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots that name their audience?
In the top ten: Planet Fitness (#2). Further down the chart: Wayk: Alarm Clock to Wake Up (#21), Hatch Sleep (#26), Medbridge GO for Patients (#34), Period Tracker Period Calendar (#42) and Lyfta: Gym Workout Tracker Log (#54), and 6 more.
Should my Health & Fitness app have App Store screenshots that name their audience?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Health & Fitness apps do it (10%), against 11 of the other 90 (12%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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