App Store screenshots that name their audience
The words say who the app is for. Naming the audience narrows the promise to the people most likely to want the app.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
17% 386 of 2295
Screenshots that do it
4% 511 of 12745
The top tens
41 of 230 against 345 of the other 2065
511 of the 12745 screenshots read (4%) do this, across 386 of the 2295 top apps in 23 App Store categories (17%). 41 of the 230 apps in a top ten do it (18%), against 345 of the other 2065 (17%): the top ten do it about as often as the rest. It is most common in Sports (32% of apps) and least common in Games (6%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that name their audience. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 32% 32 of 100 | 7% 40 of 558 | 3 of 10 |
| Education | 30% 30 of 100 | 8% 45 of 555 | 4 of 10 |
| Navigation | 28% 28 of 99 | 8% 45 of 566 | 2 of 10 |
| Shopping | 28% 28 of 100 | 6% 34 of 562 | 3 of 10 |
| Social Networking | 28% 28 of 100 | 7% 39 of 554 | 4 of 10 |
| Medical | 22% 22 of 100 | 7% 37 of 548 | 2 of 10 |
| Business | 21% 21 of 100 | 6% 32 of 554 | 1 of 10 |
| Travel | 19% 19 of 100 | 4% 22 of 561 | 0 of 10 |
| Finance | 18% 18 of 100 | 5% 30 of 581 | 2 of 10 |
| Lifestyle | 17% 17 of 100 | 3% 19 of 556 | 4 of 10 |
| Reference | 16% 16 of 100 | 3% 19 of 566 | 0 of 10 |
| Food & Drink | 15% 15 of 100 | 3% 17 of 540 | 1 of 10 |
| Entertainment | 14% 14 of 100 | 3% 18 of 544 | 2 of 10 |
| Music | 13% 13 of 100 | 3% 15 of 550 | 1 of 10 |
| News | 12% 12 of 98 | 2% 12 of 517 | 3 of 10 |
| Health & Fitness | 12% 12 of 100 | 3% 15 of 574 | 1 of 10 |
| Utilities | 11% 11 of 100 | 3% 14 of 549 | 0 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| Graphics & Design | 9% 9 of 99 | 2% 10 of 564 | 1 of 10 |
| Productivity | 9% 9 of 99 | 2% 10 of 551 | 2 of 10 |
| Weather | 9% 9 of 100 | 2% 12 of 555 | 3 of 10 |
| Developer Tools | 7% 7 of 100 | 2% 8 of 507 | 1 of 10 |
| Games | 6% 6 of 100 | 1% 6 of 567 | 1 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Sports 40 examples · 32% of apps
“Your Favorite New York Sports”
“THE HOME FOR YOUR SPORTS FANDOM”
“REWARDS FOR EVERY FAN”
“1000X YOUR MONEY”
“Share Tickets With Friends & Family”
“CHANGE THE WAY YOU SEE THE GAME”
Education 45 examples · 30% of apps
“Connect With Colleges And Scholarships”
“All-In-One Study Buddy”
“Save time with students' #1 favourite learning brand”
“We9re every teacher9s sidekick.”
“TikTok for smart people”
“Enjoy family events and get-togethers!”
Navigation 45 examples · 28% of apps
“Get the parking app trusted by millions of drivers”
“Use It on Your CarPlay While Driving”
“Routes Built for Your Truck”
“Join the #1 App for Truck Drivers”
“Travel with several people using just one iPhone”
“Tips from local EV drivers”
Shopping 34 examples · 28% of apps
“WOMEN'S FASHION”
“Deals insights for smart shoppers”
“Trusted by 2M+ Deal Hunters”
“WOMEN'S FASHION”
“Free Gift for new shoppers”
“Members-only gas prices.*”
Social Networking 39 examples · 28% of apps
“Group chat with”
“See everyone's driving stats”
“WHEREVER YOU GAME”
“group chats for people who touch grass”
“Built with admins in mind”
“Weekly photo dumps with your best friends”
Medical 37 examples · 22% of apps
“Refill and manage prescriptions for yourself and others”
“SimplePractice Client Portal”
“View your lab results with MyQuest”
“Give patients the convenient experience they demand”
“Your Family's Second Brain”
“Pain relief for every body”
Business 32 examples · 21% of apps
“Message anyone on your team privately and securely”
“Any business. One POS.”
“One app for everyone”
“Businesses”
“Enhance the employee experience with self-service”
“Exclusive deliveries for drivers with large vehicles”
Travel 22 examples · 19% of apps
“Become a host and start your car sharing business”
“Plan your group trip together”
“DRIVERS GET 100% OF YOUR FARE”
“Manage your Enterprise Plus account”
“Fantastic app for travelers”
“Simplify parking for business”
Finance 30 examples · 18% of apps
“Welcome to Trump Accounts.”
“Hard launch your teen’s money era”
“America's #1 Rated Brokerage for DIY Investor Satisfaction.”
“The only official app for your EBT benefits.”
“Secure global money transfers”
“Chart, chat and trade”
Lifestyle 19 examples · 17% of apps
“Assist blind and low vision people with everyday tasks”
“Try the T-Mobile Network for free.”
“Peace of mind while you are away.”
“Meet someone that also wants to get off dating apps”
“You'll wake up. Always.”
“Share to Your Families”
Reference 19 examples · 16% of apps
“Join Collector Community”
“Spot It. Report It. Alert Collectors Nearby”
“NO.1 COLLECTIBLES TRACKER”
“Travel anywhere, understand everything”
“Advanced Search”
“Bid Stress Free”
Food & Drink 17 examples · 15% of apps
“Members enjoy one free customization monthly and a birthday drink each year”
“GROUP ORDER”
“WE'VE GOT YOU COVERED FOR PARTIES”
“COMPLETE MEMBER CHALLENGES FOR EXTRA PERKS”
“GET EXCLUSIVES”
“A Little Birthday Something”
Entertainment 18 examples · 14% of apps
“Follow your favourite teams.”
“Get together and play with friends.”
“Entertainment for the Whole Family”
“Stream more with Hulu on Disney+”
“Up to 6 accounts per household”
“Sell tickets if you can't make it”
Music 15 examples · 13% of apps
“Audiobooks are Included”
“YOUR OFFICIAL FESTIVAL COMPANION”
“Pro-quality songs for all levels”
“The World #1 DJ App”
“Trusted by millions of DJs”
“Trusted by 200M musicians worldwide”
News 12 examples · 12% of apps
“Share with fans everywhere, not only friends”
“Subscriber-only chats”
“Join over 100 million neighbors”
“or in your school community”
“Join 1.5 million Christians already trusting our news”
“GIAO LƯU, KẾT NỐI ĐOÀN VIÊN - THANH NIÊN”
Health & Fitness 15 examples · 12% of apps
“POWER UP WITH PERKS”
“Wake up with your friends”
“Support your child's sleep development with Rest”
“Tap “GO” to start the home program your provider created for you.”
“300M”
“Simple and quick workout tracking”
Utilities 14 examples · 11% of apps
“Video on your car display”
“Protect your family from scams”
“Parental Controls”
“Text and voice chat with Epic friends across all platforms”
“Find features made for your active lifestyle and beat yesterday”
“Manage your child’s apps”
Photo & Video 12 examples · 10% of apps
“Secure media-sharing for family, education, nonprofits, businesses”
“The pro-quality photo app for everyone.”
“Unlimited photo storage”
“Always Connected”
“Send to all your loved ones”
“Share”
Graphics & Design 10 examples · 9% of apps
“Anyone from Children to Adults Can Draw Freely !”
“Roast Your Friends”
“A Complete Artist’s Toolkit”
“DRAWING LESSONS”
“LEONARDO.AI AI Image & Video Generator”
“All-In-One Label Printing Hub”
Productivity 10 examples · 9% of apps
“Single sign-on for your work or school accounts”
“Copilot, the AI built for work”
“Accelerate”
“The calendar for you and your friends”
“We protect what matters most, your privacy and safety.”
“Share your membership with your whole family.”
Weather 12 examples · 9% of apps
“Aviation Data Sigmets & Airmets for Pilots & Aviation Enthusiasts”
“Be better prepared for allergy season”
“Asthma & Air Quality Tracking”
“25 million weather enthusiasts”
“PREP PREDICT PURSUE”
Developer Tools 8 examples · 7% of apps
“Let developers know why you didn’t join the beta app”
“Join 5M+ Devs coding Python on the go”
“Collect What You Love”
“PLAY INDIE GEMS”
“CSDN首页”
“Pro Command Line Tools”
Games 6 examples · 6% of apps
“Designed For Seniors”
“Keep Your Brain Young”
“FRIENDS”
“Loved By Our Players”
“RAID WITH TRAINERS”
“LEGIT, SAFE AND SECURE”
Related tactics.
Often on the same screenshot
- Has a subline42% of these screenshots, against 25% of every screenshot read
- Words at the top91% of these screenshots, against 80% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Leads with who it is for11% of these screenshots, against 1% of every screenshot read
- Subline explains the headline28% of these screenshots, against 17% of every screenshot read
- Headline readable at thumbnail size41% of these screenshots, against 31% of every screenshot read
More in meaning
- Plain tone90%
- Leads with a feature87%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Subline adds a second benefit17%
- Asks for an action16%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Leads with price6%
- Technical tone5%
- Leads with what is new4%
- Leads with who it is for4%
- Leads with a problem2%
Questions, answered from the chart.
How common are App Store screenshots that name their audience?
386 of the 2295 top apps read across 23 App Store categories (17%) have at least one, and 511 of their 12745 screenshots (4%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that name their audience?
Most common in Sports (32 of 100 apps, 32%), Education (30 of 100 apps, 30%) and Navigation (28 of 99 apps, 28%). Least common in Games (6 of 100 apps, 6%).
Should my app have App Store screenshots that name their audience?
The charts show who does it, not whether it would work for your app. Across the categories read, 41 of the 230 apps in a top ten do it (18%), against 345 of the other 2065 (17%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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