App Store screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
4% 103 of 2295
Screenshots that do it
1% 110 of 12745
The top tens
10 of 230 against 93 of the other 2065
110 of the 12745 screenshots read (1%) do this, across 103 of the 2295 top apps in 23 App Store categories (4%). 10 of the 230 apps in a top ten do it (4%), against 93 of the other 2065 (5%): the top ten do it about as often as the rest. It is most common in Shopping (15% of apps) and least common in Weather (0%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that lead with what’s new. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Shopping 17 examples · 15% of apps
“Fresh finds all around”
“GET FIRST DIBS ON NEW ARRIVALS”
“NEW Look, NEW Deals, BIG savings!!”
“NEW BUYER BENEFITS”
“Tap into what’s new and trending now”
“INTRODUCING NOVA”
Games 10 examples · 10% of apps
“New Logic Puzzle”
“ENJOY NEW LEVELS!”
“Discover new fun scenes”
“New Life”
“EXPLORE NEW LEVELS!”
“NEW LOCATIONS TO EXPLORE”
Entertainment 11 examples · 9% of apps
“New Episodes Every Day”
“New Release Every Week”
“Weekly New Dramas”
“New Shows Added Daily”
“Welcome to a new era of anime.”
“New Release Every Week”
News 8 examples · 8% of apps
“Breaking News”
“Enjoy the same app, now in dark mode”
“Breaking news”
“New Ideas, Every Day”
“New original true crime shows”
“GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”
Photo & Video 7 examples · 7% of apps
“Discover New Styles”
“Trending Now Tap To Create”
“THE NEW FILM STANDARD.”
“New aesthetic: relight effects”
“Next-Gen Photo Restoration”
“App New Upgrade”
Lifestyle 6 examples · 6% of apps
“Brand-new version Live device status updates”
“Introducing Hubspace”
“A new way to bond, play, and connect with your pet”
“Now Linked With Your Apple Watch!”
“New amenities are One Tap Away”
“THE NEW WiZ APP”
Sports 7 examples · 6% of apps
“NOW AVAILABLE EVERYWHERE”
“WHAT'S TRENDING NOW IN THE NBA”
“FOOTBALL IS BACK. MAKE YOUR PICKS”
“NOW THE SAFEST LEAD IN SPORTS”
“NOW LIVE”
“PLAY OUR NEW SOCIAL CASINO”
Utilities 6 examples · 6% of apps
“... Ahora Disponible En Español”
“The app has been renewed!”
“Now Includes Downdetector”
“A NEW NETWORK. A NEW CHOICE.”
“Get a new phone,”
“New version APP”
Education 6 examples · 5% of apps
“New and intuitive course navigation!”
“New gifts”
“Welcome to the new ParentVUE. The following will take you through a tour of some of the new features.”
“All-new activities!”
“Welcome to the new StudentVUE. The following will take you through a tour of some of the new features.”
“New assignment details shows what’s important.”
Food & Drink 5 examples · 5% of apps
“Early Access”
“MEET THE NEW My Panera”
“MEET THE ALL-NEW JACK APP”
“MEET THE ALL-NEW”
“ENJOY OUR NEW REWARDS PROGRAM”
Productivity 3 examples · 3% of apps
“Explore new ways to create and edit images.”
“A new home for photos”
“Introducing Workcloud Shift”
Business 3 examples · 3% of apps
“Introducing your personal career coach”
“A new homepage, with action and info, just for you.”
“New way to sell online”
Medical 3 examples · 3% of apps
“We've upgraded to a new app!”
“Now, you can see your insurance & investments here - in one app.”
“New way to learn anatomy”
Music 3 examples · 3% of apps
“NEW ARRIVAL”
“Explore Top Trending Now”
“NEW SONGS KEEP UPDATING”
Travel 4 examples · 3% of apps
“The NEW Frontier at your fingertips.”
“EXPLORE OUR NEW LOOK”
“The all-new Ventra app is here!”
“Enjoy the new and improved Frontier experience.”
Navigation 2 examples · 2% of apps
“Now supporting 78 global languages”
“CarPlay now has Step-by-Step mode for when GPS acts up”
Developer Tools 2 examples · 2% of apps
“Feichi Passage Light Launch”
“定时任务 全新上线”
Reference 2 examples · 2% of apps
“Introduce New Game!”
“NEW Monitor View”
Social Networking 2 examples · 2% of apps
'Where to watch' now powered by JustWatch! Upgrade to Pro to set and filter by your favorite streaming services.
“Now”
Graphics & Design 1 example · 1% of apps
“Discover New Theme Styles”
Finance 1 example · 1% of apps
“New: Earn 3.5% interest on savings”
Health & Fitness 1 example · 1% of apps
“New race every day”
Related tactics.
Often on the same screenshot
- Headline in capitals27% of these screenshots, against 16% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Exclaims12% of these screenshots, against 2% of every screenshot read
- Low contrast words23% of these screenshots, against 15% of every screenshot read
- Urgent tone10% of these screenshots, against 2% of every screenshot read
- Gradient background53% of these screenshots, against 45% of every screenshot read
More in meaning
- Plain tone90%
- Leads with a feature87%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Names its audience17%
- Subline adds a second benefit17%
- Asks for an action16%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Leads with price6%
- Technical tone5%
- Leads with who it is for4%
- Leads with a problem2%
Questions, answered from the chart.
How common are App Store screenshots that lead with what’s new?
103 of the 2295 top apps read across 23 App Store categories (4%) have at least one, and 110 of their 12745 screenshots (1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that lead with what’s new?
Most common in Shopping (15 of 100 apps, 15%), Games (10 of 100 apps, 10%) and Entertainment (9 of 100 apps, 9%). Least common in Weather (0 of 100 apps, 0%).
Should my app have App Store screenshots that lead with what’s new?
The charts show who does it, not whether it would work for your app. Across the categories read, 10 of the 230 apps in a top ten do it (4%), against 93 of the other 2065 (5%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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