Utilities app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
6 of the 549 Utilities screenshots read (1%) do this, across 6 of the top 100 apps (6%). 0 of the top ten do it (0%), against 6 of the other 90 (7%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 6th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
All 6 examples from the chart.
Every one of the Utilities app screenshots that lead with what’s new on the chart, the highest app first.
“... Ahora Disponible En Español”
“The app has been renewed!”
“Now Includes Downdetector”
“A NEW NETWORK. A NEW CHOICE.”
“Get a new phone,”
“New version APP”
Real headline examples, word for word.
The words on all 6 that carry any, as each app wrote them.
“... Ahora Disponible En Español”
My Spectrum · #12 · screenshot 2“The app has been renewed!”
Sony | Sound Connect · #20 · screenshot 1“Now Includes Downdetector”
Get real-time performance tracking of thousands of apps and servicesSpeedtest by Ookla · #59 · screenshot 2“A NEW NETWORK. A NEW CHOICE.”
Boost Mobile · #67 · screenshot 1“Get a new phone,”
Grab a new phone or get started with your current one, we’ll even help you upgrade if you want something new.Visible mobile · #78 · screenshot 2“New version APP”
Joyhub · #94 · screenshot 2
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is My Spectrum, at #12.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Low contrast words67% of these screenshots, against 17% of all Utilities screenshots
- Background is the icon’s colour83% of these screenshots, against 43% of all Utilities screenshots
- Blue67% of these screenshots, against 34% of all Utilities screenshots
- Whole phone shown83% of these screenshots, against 59% of all Utilities screenshots
- Words at the top100% of these screenshots, against 86% of all Utilities screenshots
- Illustration or mascot50% of these screenshots, against 43% of all Utilities screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit85%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Playful tone7%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots that lead with what’s new?
Which Utilities apps have App Store screenshots that lead with what’s new?
Should my Utilities app have App Store screenshots that lead with what’s new?
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