Utilities app screenshots with a second benefit

The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

22% 22 of 100

Screenshots that do it

5% 28 of 549

The top ten

2 of 10 against 20 of the other 90

28 of the 549 Utilities screenshots read (5%) do this, across 22 of the top 100 apps (22%). 2 of the top ten do it (20%), against 20 of the other 90 (22%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 4th for this. It is most common in Finance (36% of apps) and least common in Games (8%).

12 examples from the chart.

12 of the 28 Utilities app screenshots with a second benefit, one from each app, the highest on the chart first.

Starlink App Store screenshot 5, headline “Monitor speeds, uptime,”. Subline adds a second benefit. — **Starlink**#15 in Utilities · screenshot 5“Monitor speeds, uptime,”

CarTV - M3U IPTV Player & Cast App Store screenshot 1, headline “Video on your car display”. Subline adds a second benefit. — **CarTV - M3U IPTV Player & Cast**#18 in Utilities · screenshot 1“Video on your car display”

NordVPN: VPN Fast & Secure App Store screenshot 1, headline “Go big on your online protection”. Subline adds a second benefit. — **NordVPN: VPN Fast & Secure**#24 in Utilities · screenshot 1“Go big on your online protection”

JumpJumpVPN: Fast & Secure App Store screenshot 4, headline “More Platforms”. Subline adds a second benefit. — **JumpJumpVPN: Fast & Secure**#39 in Utilities · screenshot 4“More Platforms”

myCar: Car Widgets & Dashboard App Store screenshot 6, headline “Endless Widgets”. Subline adds a second benefit. — **myCar: Car Widgets & Dashboard**#43 in Utilities · screenshot 6“Endless Widgets”

Holy Bible Faith:Verse&Audio App Store screenshot 2, headline “LEADING PRAYERS”. Subline adds a second benefit. — **Holy Bible Faith:Verse&Audio**#48 in Utilities · screenshot 2“LEADING PRAYERS”

All 28 on the wall

Real headline examples, word for word.

The words on all 28 that carry any, as each app wrote them.

“Govee”Making Life SmarterGovee Home · #6 · screenshot 1
“Stay focus with Chat”and search in one placeMicrosoft Edge · #7 · screenshot 3
“Set up your home network”and get online in minutesXfinity · #11 · screenshot 3
“Monitor speeds, uptime,”and healthStarlink · #15 · screenshot 5
“Video on your car display”Wide-screen controls, designed for passengersCarTV - M3U IPTV Player & Cast · #18 · screenshot 1
“Protected Search”With optional AI-assisted answers.DuckDuckGo, optional Duck.ai · #19 · screenshot 3
“Go big on your online protection”150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1
“Open the Internet with Firefox”Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1
“More Platforms”No Bandwidth Limits. Enjoy A Fast, Secure & Stable NetworkJumpJumpVPN: Fast & Secure · #39 · screenshot 4
“CAST PHOTOS VIDEOS & WEBSITES”Used daily by 12.5M+ happy usersScreen Mirroring App: Smart TV · #40 · screenshot 2
“Endless Widgets”Fast InstallmyCar: Car Widgets & Dashboard · #43 · screenshot 6
“LEADING PRAYERS”Get joy and strengthHoly Bible Faith:Verse&Audio · #48 · screenshot 2
“Never lose devices again”4.6 users favourite star rating with 1.7M+ downloadsFind Air - My Device Tracker · #50 · screenshot 1
“Unlimited traffic”No time limitsVPN cat: Fast Secure Unlimited · #53 · screenshot 1
“20GB private cloud storage”secure playbackUC Browser · #66 · screenshot 6
“Universal TV Remote”VolumeUniversal TV Remote Control＊ · #73 · screenshot 1
“One tap to connect”Fast, secure and stable connection.Zyra VPN · #76 · screenshot 1
“YOUR PRIVATE SECOND NUMBER. OR YOUR FIRST.”+100M Happy Users WorldwidetextPlus: Text Message + Call · #77 · screenshot 1
“BUILT-IN COMPASS”AND MINI MAP, NEVER GET LOST.Flashlight Ⓞ · #79 · screenshot 4
“The original Burner app”Verified phone numbersBurner: Second Phone Number · #81 · screenshot 1
“Real Time”Voice TranslatorTranslate AI: Voice & Photo · #84 · screenshot 3
“Welcome to no-nonsense wireless.”See MyMetro app for current offers and details.myMetro® · #89 · screenshot 1
▴“Detect motion using WiFi”and set Home and Away modesXfinity · #11 · screenshot 4
“Zero-log policy”No registration requiredVPN cat: Fast Secure Unlimited · #53 · screenshot 2
“Everything Metro. All in one place.”New features added regularly.myMetro® · #89 · screenshot 3
“Help keep loved ones safe”and control your smart homeXfinity · #11 · screenshot 5
“Tens of countries”Thousands of serversVPN cat: Fast Secure Unlimited · #53 · screenshot 3
“Manage your account”and easily pay your billXfinity · #11 · screenshot 6

Top ten Utilities apps that do it.

#6Govee Home1 of its 6 screenshots
#7Microsoft Edge1 of its 6 screenshots

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Finance	36% 36 of 100	8% 46 of 581	4 of 10
Shopping	30% 30 of 100	7% 39 of 562	3 of 10
Music	23% 23 of 100	5% 27 of 550	1 of 10
Utilities	22% 22 of 100	5% 28 of 549	2 of 10
Entertainment	20% 20 of 100	5% 28 of 544	4 of 10
Graphics & Design	19% 19 of 99	4% 25 of 564	2 of 10
Social Networking	19% 19 of 100	5% 25 of 554	2 of 10
Food & Drink	18% 18 of 100	4% 23 of 540	1 of 10
Productivity	17% 17 of 99	4% 23 of 551	0 of 10
News	16% 16 of 98	4% 21 of 517	0 of 10
Health & Fitness	16% 16 of 100	4% 23 of 574	0 of 10
Reference	16% 16 of 100	4% 22 of 566	1 of 10
Business	15% 15 of 100	4% 20 of 554	1 of 10
Education	15% 15 of 100	4% 21 of 555	1 of 10
Photo & Video	15% 15 of 100	4% 22 of 566	2 of 10
Sports	14% 14 of 100	3% 16 of 558	2 of 10
Medical	13% 13 of 100	3% 16 of 548	0 of 10
Weather	12% 12 of 100	3% 16 of 555	2 of 10
Lifestyle	11% 11 of 100	3% 14 of 556	2 of 10
Travel	11% 11 of 100	2% 13 of 561	1 of 10
Developer Tools	10% 10 of 100	3% 14 of 507	1 of 10
Navigation	8% 8 of 99	2% 9 of 566	0 of 10
Games	8% 8 of 100	2% 10 of 567	0 of 10

Subline adds a second benefit, across all categories

Often on the same screenshot

Has a subline100% of these screenshots, against 28% of all Utilities screenshots
Headline readable at thumbnail size61% of these screenshots, against 36% of all Utilities screenshots
States a benefit64% of these screenshots, against 42% of all Utilities screenshots
User or download count21% of these screenshots, against 3% of all Utilities screenshots
High contrast words43% of these screenshots, against 26% of all Utilities screenshots
Photo background21% of these screenshots, against 5% of all Utilities screenshots

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots with a second benefit?

22 of the top 100 Utilities apps (22%) have at least one, and 28 of their 549 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Utilities apps have App Store screenshots with a second benefit?

In the top ten: Govee Home (#6) and Microsoft Edge (#7). Further down the chart: Xfinity (#11), Starlink (#15), CarTV - M3U IPTV Player & Cast (#18), DuckDuckGo, optional Duck.ai (#19) and NordVPN: VPN Fast & Secure (#24), and 15 more.

Should my Utilities app have App Store screenshots with a second benefit?

The chart shows who does it, not whether it would work for your app. 2 of the top ten Utilities apps do it (20%), against 20 of the other 90 (22%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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