Utilities app screenshots that lead with a feature
The headline names what the app has or does. The plainest approach: the words name the thing, and the screen below shows it.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
318 of the 549 Utilities screenshots read (58%) do this, across 92 of the top 100 apps (92%). 10 of the top ten do it (100%), against 82 of the other 90 (91%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 5th for this. It is most common in Health & Fitness (99% of apps) and least common in Weather (63%).
12 examples from the chart.
12 of the 318 Utilities app screenshots that lead with a feature, one from each app, the highest on the chart first.

“Shop from a screenshot”

“实时预览”

“Browse fast with Google Chrome”

“Simple setup using your camera”

“Optimize Storage”

“Conveniently Control Your Devices”

“Summarize long articles in seconds”

“Epic experiences, daily drops and presale access”

“Universal Remote For All TV Brands”

“See data usage and control internet access”

“Find all your Xfinity services,”

“One App, All Your Services ...”
Real headline examples, word for word.
The words on 40 of the 318 that carry any, as each app wrote them.
“Shop from a screenshot”
Google · #1 · screenshot 2“实时预览”
APTV · #2 · screenshot 1“Browse fast with Google Chrome”
Google Chrome · #3 · screenshot 1“Simple setup using your camera”
To setup your account, you'll scan the QR code in your 2-Step Verification settings for Google or any third-party serviceGoogle Authenticator · #4 · screenshot 2“Optimize Storage”
Cleanup: Phone Storage Cleaner · #5 · screenshot 2“Conveniently Control Your Devices”
Govee Home · #6 · screenshot 2“Summarize long articles in seconds”
Microsoft Edge · #7 · screenshot 2“Epic experiences, daily drops and presale access”
My Verizon · #8 · screenshot 2“Universal Remote For All TV Brands”
TV Remote - Universal Control · #9 · screenshot 1“See data usage and control internet access”
AT&T · #10 · screenshot 2“Find all your Xfinity services,”
all in one placeXfinity · #11 · screenshot 2“One App, All Your Services ...”
My Spectrum · #12 · screenshot 1“Ultra-fast VPN servers”
Proton VPN: Fast & Secure · #13 · screenshot 3“Easily control all your devices in one app”
Blink Home Monitor · #14 · screenshot 2“Set up and monitor Starlink”
Starlink · #15 · screenshot 1“Scan QR Code With Authenticator App”
Authenticator ℠ App · #16 · screenshot 3“VPN ANYWHERE ANYTIME”
Opera Browser with VPN · #17 · screenshot 3“Video on your car display”
Wide-screen controls, designed for passengersCarTV - M3U IPTV Player & Cast · #18 · screenshot 1“Simple operation and easy customization.”
Sony | Sound Connect · #20 · screenshot 2“Search with voice-to-text”
Brave Browser & Search Engine · #23 · screenshot 4“Connect”
with a tapNordVPN: VPN Fast & Secure · #24 · screenshot 3“Add your servers as simply as possible”
Happ - Proxy Utility · #25 · screenshot 1“Smart Applications”
More intelligent assistants at your serviceTuya: Smart Life, Smart Living · #26 · screenshot 2“Lightning fast. People powered.”
Firefox Fast & Private Browser · #27 · screenshot 2“One tap”
to connectExpressVPN · Secure & Fast VPN · #28 · screenshot 3“See who's calling you”
Truecaller: Premium Caller ID · #29 · screenshot 1“Easy Setup”
Simple, straightforward configurationTP-Link Tether · #30 · screenshot 1“All in One”
Universal TV Remote Control・ · #31 · screenshot 2“Your Epic Games account on the go”
Epic Games · #32 · screenshot 1“TV CHANNELS”
Universal Remote TV Control · · #33 · screenshot 4“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“Fraud & Spam Call Blocking”
Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1“Get Notified”
about Laundry cycle completionsPayRange · #36 · screenshot 3“Customize Keyboard”
Facemoji AI Emoji Keyboard · #37 · screenshot 1“Print from and scan to Brother printers easily from your mobile device.”
Brother Mobile Connect · #38 · screenshot 1“Fast Connection”
One-Click Connect,Speed & Security Top-Tier EncryptionJumpJumpVPN: Fast & Secure · #39 · screenshot 2“SCREEN MIRRORING”
FOR ANY TVScreen Mirroring App: Smart TV · #40 · screenshot 1“Swipe Right to Keep”
Swipewipe: Photo Cleaner · #41 · screenshot 2“Massive High-quality Models”
Multi-color 3D printing journey with models of diverse categories.Bambu Handy · #42 · screenshot 1“Build Your Car Dashboard”
myCar: Car Widgets & Dashboard · #43 · screenshot 1
Top ten Utilities apps that do it.
- #1Google5 of its 6 screenshots
- #2APTV3 of its 4 screenshots
- #3Google Chrome6 of its 6 screenshots
- #4Google Authenticator3 of its 6 screenshots
- #5Cleanup: Phone Storage Cleaner5 of its 6 screenshots
- #6Govee Home1 of its 6 screenshots
- #7Microsoft Edge3 of its 6 screenshots
- #8My Verizon4 of its 6 screenshots
- #9TV Remote - Universal Control5 of its 6 screenshots
- #10AT&T3 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 99% 99 of 100 | 63% 363 of 574 | 10 of 10 |
| Productivity | 97% 96 of 99 | 63% 348 of 551 | 10 of 10 |
| Food & Drink | 94% 94 of 100 | 54% 294 of 540 | 10 of 10 |
| Graphics & Design | 94% 93 of 99 | 68% 385 of 564 | 9 of 10 |
| Photo & Video | 92% 92 of 100 | 66% 374 of 566 | 10 of 10 |
| Shopping | 92% 92 of 100 | 48% 268 of 562 | 10 of 10 |
| Utilities | 92% 92 of 100 | 58% 318 of 549 | 10 of 10 |
| Reference | 91% 91 of 100 | 60% 341 of 566 | 9 of 10 |
| Travel | 91% 91 of 100 | 50% 283 of 561 | 9 of 10 |
| Navigation | 91% 90 of 99 | 60% 341 of 566 | 9 of 10 |
| Finance | 90% 90 of 100 | 50% 292 of 581 | 8 of 10 |
| Lifestyle | 89% 89 of 100 | 51% 283 of 556 | 9 of 10 |
| Music | 89% 89 of 100 | 62% 342 of 550 | 8 of 10 |
| Sports | 89% 89 of 100 | 55% 309 of 558 | 9 of 10 |
| Social Networking | 88% 88 of 100 | 53% 292 of 554 | 9 of 10 |
| Entertainment | 87% 87 of 100 | 51% 278 of 544 | 9 of 10 |
| Business | 84% 84 of 100 | 53% 291 of 554 | 7 of 10 |
| Education | 83% 83 of 100 | 50% 277 of 555 | 8 of 10 |
| News | 81% 79 of 98 | 51% 265 of 517 | 10 of 10 |
| Medical | 79% 79 of 100 | 58% 319 of 548 | 10 of 10 |
| Developer Tools | 71% 71 of 100 | 54% 273 of 507 | 7 of 10 |
| Games | 71% 71 of 100 | 31% 177 of 567 | 8 of 10 |
| Weather | 63% 63 of 100 | 46% 253 of 555 | 7 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something48% of these screenshots, against 39% of all Utilities screenshots
- Plain tone92% of these screenshots, against 83% of all Utilities screenshots
- Whole phone shown66% of these screenshots, against 59% of all Utilities screenshots
- Has a headline100% of these screenshots, against 93% of all Utilities screenshots
- Words at the top92% of these screenshots, against 86% of all Utilities screenshots
- Phone drawn94% of these screenshots, against 87% of all Utilities screenshots
More in meaning
- Plain tone95%
- States a benefit85%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Playful tone7%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots that lead with a feature?
Which Utilities apps have App Store screenshots that lead with a feature?
Should my Utilities app have App Store screenshots that lead with a feature?
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