Audience-first Utilities app screenshots

The headline names the person: For runners, Made for parents. A reader who is named, as a runner, a parent or a student, knows at once whether the app is meant for them.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

6% 6 of 100

Screenshots that do it

1% 6 of 549

The top ten

0 of 10 against 6 of the other 90

6 of the 549 Utilities screenshots read (1%) do this, across 6 of the top 100 apps (6%). 0 of the top ten do it (0%), against 6 of the other 90 (7%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 4th for this. It is most common in Entertainment (8% of apps) and least common in Developer Tools (0%).

All 6 examples from the chart.

Every one of the audience-first Utilities app screenshots on the chart, the highest app first.

frenzy - friends only App Store screenshot 2, headline “FOR BEST FRIENDS ONLY”. Leads with who it is for. — **frenzy - friends only**#91 in Utilities · screenshot 2“FOR BEST FRIENDS ONLY”

All 6 on the wall

Real headline examples, word for word.

The words on all 6 that carry any, as each app wrote them.

“Discover the function that best fits “you.””“you.”Sony | Sound Connect · #20 · screenshot 3
“For Any TV”Universal TV Remote Control・ · #31 · screenshot 3
“Designed for Samsung TVs”Remote for Samsung TV Smart · #46 · screenshot 1
“For Any TV”Universal TV Remote™ Control · #47 · screenshot 4
“FOR BEST FRIENDS ONLY”frenzy - friends only · #91 · screenshot 2
“The Exclusive App for Couples”Love8 - App for Couples · #97 · screenshot 1

Top ten Utilities apps that do it.

None of the top ten do. The highest app on the chart that does is Sony | Sound Connect, at #20.

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Entertainment	8% 8 of 100	2% 9 of 544	0 of 10
Travel	7% 7 of 100	1% 7 of 561	0 of 10
Navigation	6% 6 of 99	1% 6 of 566	0 of 10
Business	6% 6 of 100	1% 7 of 554	0 of 10
Education	6% 6 of 100	1% 6 of 555	2 of 10
Shopping	6% 6 of 100	1% 6 of 562	0 of 10
Social Networking	6% 6 of 100	1% 6 of 554	1 of 10
Sports	6% 6 of 100	1% 8 of 558	2 of 10
Utilities	6% 6 of 100	1% 6 of 549	0 of 10
Finance	5% 5 of 100	1% 5 of 581	2 of 10
Food & Drink	4% 4 of 100	1% 4 of 540	0 of 10
Music	4% 4 of 100	1% 5 of 550	0 of 10
Productivity	3% 3 of 99	1% 3 of 551	0 of 10
Reference	3% 3 of 100	1% 4 of 566	0 of 10
Weather	3% 3 of 100	1% 3 of 555	1 of 10
Photo & Video	2% 2 of 100	under 1% 2 of 566	0 of 10
News	1% 1 of 98	under 1% 1 of 517	0 of 10
Graphics & Design	1% 1 of 99	under 1% 1 of 564	1 of 10
Games	1% 1 of 100	under 1% 1 of 567	1 of 10
Health & Fitness	1% 1 of 100	under 1% 1 of 574	0 of 10
Lifestyle	1% 1 of 100	under 1% 1 of 556	0 of 10
Medical	1% 1 of 100	under 1% 1 of 548	0 of 10
Developer Tools	0% 0 of 100	0% 0 of 507	0 of 10

Leads with who it is for, across all categories

Often on the same screenshot

Illustration or mascot83% of these screenshots, against 43% of all Utilities screenshots
Headline in Title Case67% of these screenshots, against 27% of all Utilities screenshots
Headline readable at thumbnail size67% of these screenshots, against 36% of all Utilities screenshots
Dark50% of these screenshots, against 29% of all Utilities screenshots
Gradient background83% of these screenshots, against 64% of all Utilities screenshots
Words at the top100% of these screenshots, against 86% of all Utilities screenshots

Questions, answered from the chart.

How many top Utilities apps have audience-first App Store screenshots?

6 of the top 100 Utilities apps (6%) have at least one, and 6 of their 549 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Utilities apps have audience-first App Store screenshots?

None of the top ten do. The highest on the chart: Sony | Sound Connect (#20), Universal TV Remote Control・ (#31), Remote for Samsung TV Smart (#46), Universal TV Remote™ Control (#47) and frenzy - friends only (#91), and 1 more.

Should my Utilities app have audience-first App Store screenshots?

The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 6 of the other 90 (7%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

See your own app against this.

Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.

Preview your pages