Utilities app screenshots that name their audience
The words say who the app is for. Naming the audience narrows the promise to the people most likely to want the app.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
11% 11 of 100
Screenshots that do it
3% 14 of 549
The top ten
0 of 10 against 11 of the other 90
14 of the 549 Utilities screenshots read (3%) do this, across 11 of the top 100 apps (11%). 0 of the top ten do it (0%), against 11 of the other 90 (12%): the top ten do it less than the rest. Of the 23 categories read so far, Utilities is 17th for this. It is most common in Sports (32% of apps) and least common in Games (6%).
12 examples from the chart.
12 of the 14 Utilities app screenshots that name their audience, one from each app, the highest on the chart first.
“Video on your car display”
“Protect your family from scams”
“Parental Controls”
“Text and voice chat with Epic friends across all platforms”
“Find features made for your active lifestyle and beat yesterday”
“Manage your child’s apps”
“support those in need ayudar a los necesitados”
“LocFind GPS Family Tracker”
“Parental Controls”
“FOR BEST FRIENDS ONLY”
“The Exclusive App for Couples”
“PLAN EVENTS WITH FRIENDS”
Real headline examples, word for word.
The words on all 14 that carry any, as each app wrote them.
“Video on your car display”
Wide-screen controls, designed for passengersCarTV - M3U IPTV Player & Cast · #18 · screenshot 1“Protect your family from scams”
Truecaller: Premium Caller ID · #29 · screenshot 6“Parental Controls”
Set up rules for when your kids go onlineTP-Link Tether · #30 · screenshot 5“Text and voice chat with Epic friends across all platforms”
Epic Games · #32 · screenshot 4“Find features made for your active lifestyle and beat yesterday”
Connect IQ™ Store · #57 · screenshot 3“Manage your child’s apps”
Google Family Link · #63 · screenshot 2“support those in need ayudar a los necesitados”
support families in need with a direct link apoya a familias necesitadas mediante un enlace directoWatcho — Por La Comunidad · #64 · screenshot 5“LocFind GPS Family Tracker”
LocFind: GPS Family Tracker · #71 · screenshot 1“Parental Controls”
Easily control your kids' online time and contentTP-Link Deco · #82 · screenshot 3“FOR BEST FRIENDS ONLY”
frenzy - friends only · #91 · screenshot 2“The Exclusive App for Couples”
Love8 - App for Couples · #97 · screenshot 1“PLAN EVENTS WITH FRIENDS”
frenzy - friends only · #91 · screenshot 5“Send a Sweet "Miss You"”
“Miss You”Love8 - App for Couples · #97 · screenshot 5“Cute Widgets for Couples”
Love8 - App for Couples · #97 · screenshot 6
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is CarTV - M3U IPTV Player & Cast, at #18.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 32% 32 of 100 | 7% 40 of 558 | 3 of 10 |
| Education | 30% 30 of 100 | 8% 45 of 555 | 4 of 10 |
| Navigation | 28% 28 of 99 | 8% 45 of 566 | 2 of 10 |
| Shopping | 28% 28 of 100 | 6% 34 of 562 | 3 of 10 |
| Social Networking | 28% 28 of 100 | 7% 39 of 554 | 4 of 10 |
| Medical | 22% 22 of 100 | 7% 37 of 548 | 2 of 10 |
| Business | 21% 21 of 100 | 6% 32 of 554 | 1 of 10 |
| Travel | 19% 19 of 100 | 4% 22 of 561 | 0 of 10 |
| Finance | 18% 18 of 100 | 5% 30 of 581 | 2 of 10 |
| Lifestyle | 17% 17 of 100 | 3% 19 of 556 | 4 of 10 |
| Reference | 16% 16 of 100 | 3% 19 of 566 | 0 of 10 |
| Food & Drink | 15% 15 of 100 | 3% 17 of 540 | 1 of 10 |
| Entertainment | 14% 14 of 100 | 3% 18 of 544 | 2 of 10 |
| Music | 13% 13 of 100 | 3% 15 of 550 | 1 of 10 |
| News | 12% 12 of 98 | 2% 12 of 517 | 3 of 10 |
| Health & Fitness | 12% 12 of 100 | 3% 15 of 574 | 1 of 10 |
| Utilities | 11% 11 of 100 | 3% 14 of 549 | 0 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| Graphics & Design | 9% 9 of 99 | 2% 10 of 564 | 1 of 10 |
| Productivity | 9% 9 of 99 | 2% 10 of 551 | 2 of 10 |
| Weather | 9% 9 of 100 | 2% 12 of 555 | 3 of 10 |
| Developer Tools | 7% 7 of 100 | 2% 8 of 507 | 1 of 10 |
| Games | 6% 6 of 100 | 1% 6 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Illustration or mascot86% of these screenshots, against 43% of all Utilities screenshots
- Pink36% of these screenshots, against 3% of all Utilities screenshots
- Gradient background93% of these screenshots, against 64% of all Utilities screenshots
- Says “you” or “your”50% of these screenshots, against 27% of all Utilities screenshots
- Background is the icon’s colour64% of these screenshots, against 43% of all Utilities screenshots
- A person in the picture36% of these screenshots, against 16% of all Utilities screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit85%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Leads with an outcome9%
- Playful tone7%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots that name their audience?
11 of the top 100 Utilities apps (11%) have at least one, and 14 of their 549 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots that name their audience?
None of the top ten do. The highest on the chart: CarTV - M3U IPTV Player & Cast (#18), Truecaller: Premium Caller ID (#29), TP-Link Tether (#30), Epic Games (#32) and Connect IQ™ Store (#57), and 6 more.
Should my Utilities app have App Store screenshots that name their audience?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 11 of the other 90 (12%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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