Playful Utilities app screenshots
A joke, a wink, a pun. A joke or a pun gives the app a voice, and says something about what using it feels like.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
7% 7 of 100
Screenshots that do it
1% 7 of 549
The top ten
0 of 10 against 7 of the other 90
7 of the 549 Utilities screenshots read (1%) do this, across 7 of the top 100 apps (7%). 0 of the top ten do it (0%), against 7 of the other 90 (8%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 22nd for this. It is most common in Games (48% of apps) and least common in Utilities (7%).
All 7 examples from the chart.
Every one of the playful Utilities app screenshots on the chart, the highest app first.
“Just Blink and Youre Home”
“...even on videos!”
“Goodbye Spam Auto-Block On”
“Rizz Keyboard”
“Swipe Right to Keep”
“BUY YOUR MINT PLAN, RIGHT IN THE APP”
“Cute Widgets for Couples”
Real headline examples, word for word.
The words on all 7 that carry any, as each app wrote them.
“Just Blink and Youre Home”
Blink Home Monitor · #14 · screenshot 1“...even on videos!”
Brave Browser & Search Engine · #23 · screenshot 3“Goodbye Spam Auto-Block On”
Truecaller: Premium Caller ID · #29 · screenshot 2“Rizz Keyboard”
Facemoji AI Emoji Keyboard · #37 · screenshot 5“Swipe Right to Keep”
Swipewipe: Photo Cleaner · #41 · screenshot 2“BUY YOUR MINT PLAN, RIGHT IN THE APP”
“Shocked. Stunned. Amazed.”Mint Mobile · #72 · screenshot 1“Cute Widgets for Couples”
Love8 - App for Couples · #97 · screenshot 6
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is Blink Home Monitor, at #14.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 48% 48 of 100 | 20% 112 of 567 | 6 of 10 |
| Social Networking | 44% 44 of 100 | 14% 75 of 554 | 3 of 10 |
| Food & Drink | 43% 43 of 100 | 13% 68 of 540 | 5 of 10 |
| Graphics & Design | 32% 32 of 99 | 11% 61 of 564 | 4 of 10 |
| Entertainment | 32% 32 of 100 | 10% 55 of 544 | 3 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 6 of 10 |
| Lifestyle | 28% 28 of 100 | 8% 43 of 556 | 3 of 10 |
| Education | 22% 22 of 100 | 6% 35 of 555 | 3 of 10 |
| Health & Fitness | 20% 20 of 100 | 5% 27 of 574 | 2 of 10 |
| Music | 20% 20 of 100 | 5% 27 of 550 | 1 of 10 |
| Photo & Video | 20% 20 of 100 | 5% 30 of 566 | 1 of 10 |
| Sports | 16% 16 of 100 | 4% 24 of 558 | 3 of 10 |
| Travel | 16% 16 of 100 | 4% 24 of 561 | 2 of 10 |
| Finance | 14% 14 of 100 | 3% 15 of 581 | 3 of 10 |
| Productivity | 11% 11 of 99 | 3% 14 of 551 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 17 of 566 | 2 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 13 of 507 | 0 of 10 |
| Reference | 10% 10 of 100 | 2% 11 of 566 | 1 of 10 |
| Business | 9% 9 of 100 | 2% 11 of 554 | 1 of 10 |
| News | 8% 8 of 98 | 3% 13 of 517 | 0 of 10 |
| Weather | 8% 8 of 100 | 3% 14 of 555 | 1 of 10 |
| Medical | 7% 7 of 100 | 1% 7 of 548 | 0 of 10 |
| Utilities | 7% 7 of 100 | 1% 7 of 549 | 0 of 10 |
Related tactics.
Often on the same screenshot
- A photograph71% of these screenshots, against 35% of all Utilities screenshots
- Light86% of these screenshots, against 55% of all Utilities screenshots
- Headline in Title Case57% of these screenshots, against 27% of all Utilities screenshots
- Gradient background86% of these screenshots, against 64% of all Utilities screenshots
- A word in a different colour43% of these screenshots, against 27% of all Utilities screenshots
- Black, white or grey43% of these screenshots, against 28% of all Utilities screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit85%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have playful App Store screenshots?
7 of the top 100 Utilities apps (7%) have at least one, and 7 of their 549 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have playful App Store screenshots?
None of the top ten do. The highest on the chart: Blink Home Monitor (#14), Brave Browser & Search Engine (#23), Truecaller: Premium Caller ID (#29), Facemoji AI Emoji Keyboard (#37) and Swipewipe: Photo Cleaner (#41), and 2 more.
Should my Utilities app have playful App Store screenshots?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 7 of the other 90 (8%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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