Utilities app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
52% 52 of 100
Screenshots that do it
27% 148 of 549
The top ten
8 of 10 against 44 of the other 90
148 of the 549 Utilities screenshots read (27%) do this, across 52 of the top 100 apps (52%). 8 of the top ten do it (80%), against 44 of the other 90 (49%): the top ten do it more than the rest. Of the 23 categories read so far, Utilities is 7th for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 148 Utilities app screenshots with a highlighted word, one from each app, the highest on the chart first.
“Find more of what you love with Discover”
“Browse fast with Google Chrome”
“Optimize Storage”
“Conveniently Control Your Devices”
“Summarize long articles in seconds”
“Simple is the new standard”
“Keyboard For Search”
“See data usage and control internet access”
“Your privacy is our priority Swiss Privacy”
“Protect & Manage Passwords”
“VPN ANYWHERE ANYTIME”
“Privacy. mind.”
What these screenshots say, word for word.
The words on 40 of the 148 that carry any, as each app wrote them.
“Find more of what you love with Discover”
Google · #1 · screenshot 1“Browse fast with Google Chrome”
Google Chrome · #3 · screenshot 1“Optimize Storage”
Cleanup: Phone Storage Cleaner · #5 · screenshot 2“Conveniently Control Your Devices”
Govee Home · #6 · screenshot 2“Summarize long articles in seconds”
Microsoft Edge · #7 · screenshot 2“Simple is the new standard”
My Verizon · #8 · screenshot 1“Keyboard For Search”
TV Remote - Universal Control · #9 · screenshot 4“See data usage and control internet access”
AT&T · #10 · screenshot 2“Your privacy is our priority Swiss Privacy”
Proton VPN: Fast & Secure · #13 · screenshot 6“Protect & Manage Passwords”
Authenticator ℠ App · #16 · screenshot 4“VPN ANYWHERE ANYTIME”
Opera Browser with VPN · #17 · screenshot 3“Privacy. mind.”
DuckDuckGo, optional Duck.ai · #19 · screenshot 2“All-in-one app”
Advanced VPN with scam and phishing protectionNordVPN: VPN Fast & Secure · #24 · screenshot 2“Add your servers as simply as possible”
Happ - Proxy Utility · #25 · screenshot 1“See who's calling you”
Truecaller: Premium Caller ID · #29 · screenshot 1“FOR ANY TV”
Universal Remote TV Control · · #33 · screenshot 3“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“6000+ Emojis”
Facemoji AI Emoji Keyboard · #37 · screenshot 3“Print from and scan to Brother printers easily from your mobile device.”
Brother Mobile Connect · #38 · screenshot 1- JumpJump
“Trusted by 79,000,000+Users”
JumpJumpVPN: Fast & Secure · #39 · screenshot 1 “SCREEN MIRRORING”
FOR ANY TVScreen Mirroring App: Smart TV · #40 · screenshot 1“Swipe Right to Keep”
Swipewipe: Photo Cleaner · #41 · screenshot 2“Massive High-quality Models”
Multi-color 3D printing journey with models of diverse categories.Bambu Handy · #42 · screenshot 1“Build Your Car Dashboard”
myCar: Car Widgets & Dashboard · #43 · screenshot 1“OFFLINE BIBLE”
Read Anywhere, AnytimeHoly Bible Faith:Verse&Audio · #48 · screenshot 3“Access your favorite content”
VPN - Free VPN Potato ™ · #49 · screenshot 1“UNIVERSAL TV Remote”
Universal Remote・TV Control · #51 · screenshot 1“Easily turn 1.1.1.1 with WARP on or off anytime.”
Just a few taps.1.1.1.1: Faster Internet · #52 · screenshot 1“THE #1 VPN FREE APP”
Get Free VPN nowFree VPN by Free VPN .org™ · #54 · screenshot 1“Popular Channels”
UniRemote：Universal TV Remote · #56 · screenshot 5“Remote control for fire tv”
Remote for Firestick · Fire TV · #58 · screenshot 3“Now Includes Downdetector”
Get real-time performance tracking of thousands of apps and servicesSpeedtest by Ookla · #59 · screenshot 2“Add as many countdowns as you like”
Countdown · #62 · screenshot 1“SCREEN MIRRORING”
for Smart TVsScreen Mirroring | Cast to TV · #65 · screenshot 1“Private Browsing Prevents Tracking”
UC Browser · #66 · screenshot 1“A NEW NETWORK. A NEW CHOICE.”
Boost Mobile · #67 · screenshot 1- INCY
“Safe Connection right now”
Support for various protocolsincy · #69 · screenshot 1 “Instant SOS Response”
“Help me,please!”LocFind: GPS Family Tracker · #71 · screenshot 5“Universal TV Remote”
VolumeUniversal TV Remote Control＊ · #73 · screenshot 1“2FA Authenticator”
Authenticator© App · #75 · screenshot 2
Top ten Utilities apps that do it.
- #1Google6 of its 6 screenshots
- #3Google Chrome6 of its 6 screenshots
- #5Cleanup: Phone Storage Cleaner1 of its 6 screenshots
- #6Govee Home5 of its 6 screenshots
- #7Microsoft Edge5 of its 6 screenshots
- #8My Verizon1 of its 6 screenshots
- #9TV Remote - Universal Control1 of its 6 screenshots
- #10AT&T2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size47% of these screenshots, against 36% of all Utilities screenshots
- Background is the icon’s colour53% of these screenshots, against 43% of all Utilities screenshots
- Phone cut off at the foot27% of these screenshots, against 18% of all Utilities screenshots
- High contrast words34% of these screenshots, against 26% of all Utilities screenshots
- Headline in capitals24% of these screenshots, against 15% of all Utilities screenshots
- A photograph42% of these screenshots, against 35% of all Utilities screenshots
More in look
- Gradient background78%
- Light71%
- Background is the icon’s colour55%
- Blue51%
- High contrast words47%
- Black, white or grey45%
- Dark44%
- Solid background43%
- Low contrast words42%
- Teal19%
- Orange16%
- Rounded headline type14%
- Pattern or texture13%
- Photo background13%
- Green12%
- Purple11%
- Red8%
- The app itself is the background7%
- Pink6%
- Yellow5%
- Serif headline4%
- Condensed or display type3%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with a highlighted word?
52 of the top 100 Utilities apps (52%) have at least one, and 148 of their 549 screenshots (27%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with a highlighted word?
In the top ten: Google (#1), Google Chrome (#3), Cleanup: Phone Storage Cleaner (#5), Govee Home (#6), Microsoft Edge (#7), My Verizon (#8), TV Remote - Universal Control (#9) and AT&T (#10). Further down the chart: Proton VPN: Fast & Secure (#13), Authenticator ℠ App (#16), Opera Browser with VPN (#17), DuckDuckGo, optional Duck.ai (#19) and NordVPN: VPN Fast & Secure (#24), and 39 more.
Should my Utilities app have App Store screenshots with a highlighted word?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Utilities apps do it (80%), against 44 of the other 90 (49%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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