Photo & Video app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
48% 48 of 100
Screenshots that do it
21% 119 of 566
The top ten
5 of 10 against 43 of the other 90
119 of the 566 Photo & Video screenshots read (21%) do this, across 48 of the top 100 apps (48%). 5 of the top ten do it (50%), against 43 of the other 90 (48%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 10th for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 119 Photo & Video app screenshots with a highlighted word, one from each app, the highest on the chart first.
“Discover entertaining videos with Reels”
“Timeless”
“Turn AI images into editable layers”
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“Share”
“AI PHOTO & VIDEO GENERATOR”
“Explore your styles with AI try on”
“AI Video GENERATOR #1”
“Stand out with your collages”
“Your creative partner”
“PixVerse Lite”
“Keep it in the Circle”
What these screenshots say, word for word.
The words on 40 of the 118 that carry any, as each app wrote them.
“Discover entertaining videos with Reels”
Instagram · #2 · screenshot 1“Timeless”
soldier lookShots: Photo & Video Generator · #4 · screenshot 4“Turn AI images into editable layers”
Canva AI Photo & Video Editor · #6 · screenshot 4“Get up to 15 GB of storage* 3x more than many other cloud storage services”
Google Photos: Backup & Edit · #8 · screenshot 1“Share”
on social mediaDance AI - Video Generator · #10 · screenshot 3- MOMO
“AI PHOTO & VIDEO GENERATOR”
take a photo, apply any style, animate instantlyMomo: AI Photo & Video Maker · #14 · screenshot 1 “Explore your styles with AI try on”
Picsart AI Photo Editor, Video · #15 · screenshot 1“AI Video GENERATOR #1”
“Best in AI Videos”AI Video Generator - Vixel · #16 · screenshot 1“Stand out with your collages”
SCRL: Photo Collage Maker · #17 · screenshot 1“Your creative partner”
YouTube Studio · #20 · screenshot 1“PixVerse Lite”
AI Creative StudioPixVerse Lite · #21 · screenshot 1“Keep it in the Circle”
Share PrivatelyPhotoCircle · #22 · screenshot 1“Upgraded Editing for Better Experience”
DJI Mimo · #24 · screenshot 3“Unlimited photo storage”
for prime membersAmazon Photos: Photo & Video · #25 · screenshot 1“AI Music Video hotel lobby”
FaceLab: Face Age, Hair Filter · #28 · screenshot 1“Portrait retouch tools”
Bring out the best of youHypic - Photo Editor & AI Art · #31 · screenshot 3“Share Photos That Show up in Seconds”
Skylight App · #34 · screenshot 2- Free!
“Get 1,000 free 4x6 photo prints a year”
FreePrints – Print Photos · #38 · screenshot 1 “Apply captions that keep viewers hooked”
Captions: AI Edits Your Video · #39 · screenshot 5“Reshape Everything”
Airbrush: Face Photo Editor · #41 · screenshot 2“Bring emotion to life with one click.”
ElevenLabs: AI Voice Generator · #42 · screenshot 6“Hair Salon”
Meitu AI Photo & Video Editor · #45 · screenshot 2“A LITTLE DANCE A LOT OF JOY”
ReelMe: AI Photo & Video · #46 · screenshot 1“#1 Most downloaded face editor app in the US”
Retake AI Face & Selfie Editor · #48 · screenshot 1“CINEMATIC”
VideoGPT - AI Video Generator · #50 · screenshot 4- The viral
“DIGI CAM”
EFFECTPrequel: Photo & Video Editor · #52 · screenshot 2 - 1-hour
“Photo Gifts & Prints”
Picta x CVS Photo · #53 · screenshot 1 “The full experience”
Frameo · #54 · screenshot 1“Speech Cleanup”
Create clean captions in just one clickVN: Photo & Video Editor · #56 · screenshot 4“Birthday Photoshoots”
AI Catch: AI Video Generator · #60 · screenshot 2“Add captions for social media”
AI Avatar Generator - HeyGen · #61 · screenshot 4- NEW!
“Browse GIFs & Clips,”
now with Sound!GIPHY: The GIF Search Engine · #64 · screenshot 1 “TOP TRENDS”
Toonapp: AI Video & Toon Photo · #69 · screenshot 1“Create eye-catching videos”
intoLive - Live Wallpapers · #70 · screenshot 2“Hundreds of Viral Templates”
AI Photo Generator: ARTA · #73 · screenshot 1“Aspect Ratio”
Motion graphics in any aspect ratio, from square to widescreen!Alight Motion · #75 · screenshot 5“IMPRESSION”
FaceApp: Perfect Face Editor · #76 · screenshot 1“Natural HD Clarity in 1 Tap”
“20 MILLION EDITS PER MONTH”Citrus 1 Tap Photo Enhancer AI · #78 · screenshot 1“MOBILE STREAMING”
EARLY ACCESSKICK - Go Live · #80 · screenshot 1“Revolutionize Your Photos with AI”
AI Mirror: AI Photo Editor · #81 · screenshot 1
Top ten Photo & Video apps that do it.
- #2Instagram3 of its 6 screenshots
- #4Shots: Photo & Video Generator3 of its 6 screenshots
- #6Canva AI Photo & Video Editor1 of its 6 screenshots
- #8Google Photos: Backup & Edit5 of its 6 screenshots
- #10Dance AI - Video Generator2 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Gradient background53% of these screenshots, against 42% of all Photo & Video screenshots
- Orange44% of these screenshots, against 33% of all Photo & Video screenshots
- A person in the picture82% of these screenshots, against 72% of all Photo & Video screenshots
- Arrows or callouts34% of these screenshots, against 25% of all Photo & Video screenshots
- Phone drawn85% of these screenshots, against 75% of all Photo & Video screenshots
- Whole phone shown70% of these screenshots, against 60% of all Photo & Video screenshots
More in look
- Orange69%
- Gradient background60%
- Black, white or grey59%
- Solid background57%
- High contrast words56%
- Dark55%
- Light50%
- Background is the icon’s colour45%
- Blue40%
- Low contrast words38%
- Red29%
- Photo background26%
- Rounded headline type25%
- Teal22%
- Green12%
- Pattern or texture12%
- Pink12%
- The app itself is the background8%
- Purple7%
- Serif headline6%
- Yellow6%
- Condensed or display type1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a highlighted word?
48 of the top 100 Photo & Video apps (48%) have at least one, and 119 of their 566 screenshots (21%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with a highlighted word?
In the top ten: Instagram (#2), Shots: Photo & Video Generator (#4), Canva AI Photo & Video Editor (#6), Google Photos: Backup & Edit (#8) and Dance AI - Video Generator (#10). Further down the chart: Momo: AI Photo & Video Maker (#14), Picsart AI Photo Editor, Video (#15), AI Video Generator - Vixel (#16), SCRL: Photo Collage Maker (#17) and YouTube Studio (#20), and 38 more.
Should my Photo & Video app have App Store screenshots with a highlighted word?
The chart shows who does it, not whether it would work for your app. 5 of the top ten Photo & Video apps do it (50%), against 43 of the other 90 (48%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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