Black, white or grey Photo & Video app screenshots
No strong colour: black, white or grey.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
59% 59 of 100
Screenshots that do it
27% 152 of 566
The top ten
8 of 10 against 51 of the other 90
152 of the 566 Photo & Video screenshots read (27%) do this, across 59 of the top 100 apps (59%). 8 of the top ten do it (80%), against 51 of the other 90 (57%): the top ten do it more than the rest. Of the 23 categories read so far, Photo & Video is 4th for this. It is most common in Developer Tools (68% of apps) and least common in Games (15%).
12 examples from the chart.
12 of the 152 black, white or grey Photo & Video app screenshots, one from each app, the highest on the chart first.
“Discover entertaining videos with Reels”
“Create”
“Photoshoot”
“Instantly generate a first draft”
“Customize your captions”
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“Turn imagination into characters”
“AI Dance Generator”
“AI PHOTO & VIDEO GENERATOR”
“Remove & replace with AI”
“Turn Your Photos To AI Video”
“Apply filters and effects”
What these screenshots say, word for word.
The words on 40 of the 137 that carry any, as each app wrote them.
“Discover entertaining videos with Reels”
Instagram · #2 · screenshot 2“Create”
Fun videos easily with ShortsYouTube · #3 · screenshot 1“Photoshoot”
from one selfieShots: Photo & Video Generator · #4 · screenshot 2“Instantly generate a first draft”
Canva AI Photo & Video Editor · #6 · screenshot 3“Customize your captions”
Edits: Video Editor · #7 · screenshot 1“Get up to 15 GB of storage* 3x more than many other cloud storage services”
Google Photos: Backup & Edit · #8 · screenshot 1“Turn imagination into characters”
Cantina: AI Video & Characters · #9 · screenshot 1“AI Dance Generator”
Dance AI - Video Generator · #10 · screenshot 1- MOMO
“AI PHOTO & VIDEO GENERATOR”
take a photo, apply any style, animate instantlyMomo: AI Photo & Video Maker · #14 · screenshot 1 “Remove & replace with AI”
Picsart AI Photo Editor, Video · #15 · screenshot 6“Turn Your Photos To AI Video”
AI Video Generator - Vixel · #16 · screenshot 4“Apply filters and effects”
SCRL: Photo Collage Maker · #17 · screenshot 5“Edit your images in any way imaginable.”
Runway: AI Image & Video · #19 · screenshot 2“KEEP YOUR PHOTOS PRIVATE”
Only invited members can join your Circles.PhotoCircle · #22 · screenshot 4“Remove anything in a touch with AI.”
Lightroom: AI Photo Editor · #23 · screenshot 4“Creative Companion for Any Occasion”
DJI Mimo · #24 · screenshot 1“Modify Motion Speed”
InShot - Video Editor · #26 · screenshot 6“AI cutout and background remova”
Only keep what you wantHypic - Photo Editor & AI Art · #31 · screenshot 1“Create any image or video you can imagine.”
ElevenLabs: AI Voice Generator · #42 · screenshot 2“Remove background”
Photoroom: AI Photo Editor · #44 · screenshot 2“AI Enhancer”
Meitu AI Photo & Video Editor · #45 · screenshot 5“AI Video Video Generator”
SorAI - AI Video Generator · #47 · screenshot 1“#1 Most downloaded face editor app in the US”
Retake AI Face & Selfie Editor · #48 · screenshot 1“Trendy Effects”
Wink: Video Enhancer & Editor · #49 · screenshot 5“MAKE ANYTHING”
VideoGPT - AI Video Generator · #50 · screenshot 1“Remove Backgrounds”
PicCollage: Magic Photo Editor · #51 · screenshot 2“TikTok & Reels templates”
Prequel: Photo & Video Editor · #52 · screenshot 5- Picta x ♥CVS
“Trusted photo partner”
“This app makes printing pictures so easy and convenient! I LOVE IT!”Picta x CVS Photo · #53 · screenshot 6 “Designed to protect your privacy”
Frameo secures your memories with industry-leading protection and complianceFrameo · #54 · screenshot 6“Crystal Clear Audio”
VN: Photo & Video Editor · #56 · screenshot 5- FEATURE #01
“LIBRARY”
Watch your game clips anywhereMedal - Game Clipping · #59 · screenshot 1 “Create Fun AI Videos”
AI Catch: AI Video Generator · #60 · screenshot 5“Add captions for social media”
AI Avatar Generator - HeyGen · #61 · screenshot 4“EDITING TOOLS”
MADE EASYVids AI - Reels Video Editor · #62 · screenshot 5“Restore Old Photo”
AI Photo Video Editor, Enhance · #65 · screenshot 2- PHOTO BOOKS
“No one does photo books better.”
Supercharge your creativity with intuitive AI-powered tools and 100+ designs.Shutterfly: Prints Cards Gifts · #66 · screenshot 2 “TOP TRENDS”
Toonapp: AI Video & Toon Photo · #69 · screenshot 1“AI Warp”
Use custom keywords to add a dynamic twist to your videos with AI.Insta360 · #71 · screenshot 4“Auto-Synced To The Beat”
Muse: Reels Video Editor · #72 · screenshot 2- EDITING TOOLS
“Fine-tune photos and video with professional control”
VSCO: Photo & Video Editor · #77 · screenshot 3
Top ten Photo & Video apps that do it.
- #2Instagram5 of its 6 screenshots
- #3YouTube5 of its 5 screenshots
- #4Shots: Photo & Video Generator1 of its 6 screenshots
- #6Canva AI Photo & Video Editor3 of its 6 screenshots
- #7Edits: Video Editor6 of its 6 screenshots
- #8Google Photos: Backup & Edit4 of its 6 screenshots
- #9Cantina: AI Video & Characters3 of its 5 screenshots
- #10Dance AI - Video Generator3 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Developer Tools | 68% 68 of 100 | 54% 275 of 507 | 9 of 10 |
| News | 60% 59 of 98 | 41% 212 of 517 | 7 of 10 |
| Productivity | 60% 59 of 99 | 41% 225 of 551 | 9 of 10 |
| Photo & Video | 59% 59 of 100 | 27% 152 of 566 | 8 of 10 |
| Graphics & Design | 56% 55 of 99 | 23% 131 of 564 | 7 of 10 |
| Health & Fitness | 53% 53 of 100 | 31% 179 of 574 | 5 of 10 |
| Lifestyle | 52% 52 of 100 | 30% 166 of 556 | 6 of 10 |
| Shopping | 50% 50 of 100 | 27% 152 of 562 | 4 of 10 |
| Navigation | 47% 47 of 99 | 25% 141 of 566 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 22% 118 of 544 | 5 of 10 |
| Medical | 46% 46 of 100 | 27% 146 of 548 | 3 of 10 |
| Music | 46% 46 of 100 | 27% 146 of 550 | 3 of 10 |
| Travel | 46% 46 of 100 | 29% 164 of 561 | 7 of 10 |
| Weather | 46% 46 of 100 | 23% 128 of 555 | 5 of 10 |
| Finance | 45% 45 of 100 | 25% 146 of 581 | 4 of 10 |
| Utilities | 45% 45 of 100 | 28% 152 of 549 | 5 of 10 |
| Business | 44% 44 of 100 | 27% 151 of 554 | 1 of 10 |
| Social Networking | 44% 44 of 100 | 29% 158 of 554 | 5 of 10 |
| Reference | 41% 41 of 100 | 21% 121 of 566 | 5 of 10 |
| Sports | 40% 40 of 100 | 25% 138 of 558 | 3 of 10 |
| Food & Drink | 31% 31 of 100 | 17% 90 of 540 | 4 of 10 |
| Education | 30% 30 of 100 | 16% 87 of 555 | 4 of 10 |
| Games | 15% 15 of 100 | 8% 48 of 567 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Solid background57% of these screenshots, against 42% of all Photo & Video screenshots
- Dark49% of these screenshots, against 41% of all Photo & Video screenshots
- Phone cut off at the foot14% of these screenshots, against 10% of all Photo & Video screenshots
- Light36% of these screenshots, against 32% of all Photo & Video screenshots
- High contrast words34% of these screenshots, against 30% of all Photo & Video screenshots
- No words at all10% of these screenshots, against 6% of all Photo & Video screenshots
More in look
- Orange69%
- Gradient background60%
- Solid background57%
- High contrast words56%
- Dark55%
- Light50%
- A word in a different colour48%
- Background is the icon’s colour45%
- Blue40%
- Low contrast words38%
- Red29%
- Photo background26%
- Rounded headline type25%
- Teal22%
- Green12%
- Pattern or texture12%
- Pink12%
- The app itself is the background8%
- Purple7%
- Serif headline6%
- Yellow6%
- Condensed or display type1%
Questions, answered from the chart.
How many top Photo & Video apps have black, white or grey App Store screenshots?
59 of the top 100 Photo & Video apps (59%) have at least one, and 152 of their 566 screenshots (27%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have black, white or grey App Store screenshots?
In the top ten: Instagram (#2), YouTube (#3), Shots: Photo & Video Generator (#4), Canva AI Photo & Video Editor (#6), Edits: Video Editor (#7), Google Photos: Backup & Edit (#8), Cantina: AI Video & Characters (#9) and Dance AI - Video Generator (#10). Further down the chart: Momo: AI Photo & Video Maker (#14), Picsart AI Photo Editor, Video (#15), AI Video Generator - Vixel (#16), SCRL: Photo Collage Maker (#17) and Canon PRINT (#18), and 46 more.
Should my Photo & Video app have black, white or grey App Store screenshots?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Photo & Video apps do it (80%), against 51 of the other 90 (57%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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